Specialising in creating platforms like e-commerce shops, social networks and educational tools using React, Django REST and Postgres databases.

Working whitelabel for agencies to get their clients more exposure and sales with better ad campaigns, better websites and better search engine optimization. 
Including product development, team leadership, stakeholder- and project management.

Creation of comprehensive online marketing concepts for existing small and medium-sized companies. Development of state of the art google ads campaigns for ecommerce and b2b service providers. Optimization of online stores with regard to conversions and search engines.

At evlis-needle.de, a leading online shop for fabrics and sewing accessories in Germany, I drove significant eCommerce advancements. I optimized user experience, search functionality, and customer interaction, while managing external service providers to align with our strategic goals. Bridging the gap between business operations and technology, I led technical projects using Kanban and developed internal teams to build and expand departments, including marketing channels. My role involved enhancing marketing efforts through newsletters, social media, and paid search, and leveraging data-driven insights to inform decision-making. I also managed Shopware 5, overseeing store features, plugins, and integrations, and guided the implementation of key systems such as inventory management and point of sale solutions.

Managing stakeholders to develop the marketplace platform further, working closely with PMs and team leads, overseeing and creating tickets from the business side, evaluation of development resources for platform features with devs and PMs.

Ensuring neatless userflows within the marketplace branch from ricardo.ch, bringing together different stakeholders (marketing, development, categoriy manager, etc.) to develop new features or optimizing existing features.

Starting as an intern for all SEO related topics on the marketplace branch from ricardo.ch. Developing concepts and tickets (JIRA) for optimizing the platform's SEO score, based on additional tech-features or content needs.

Creating search engine optimized websites for small and medium sized companies, mainly with WP. Optimizing existing websites for search engines, creating SEO friendly website concepts.

Advice on business start-ups, planning and initiating marketing activities in the online and offline sector.