- Idea Generation: Collaborated with the CEO to propose potential ideas after attending a VC event with our marketing agency.- Market Research: Explored new Telegram market and SocialFi niches to assess potential opportunities, alongside planning the resources needed to develop the solution.- Concept Development: Led the creation of the Make Frens platform from the ground up, encompassing concept building, user flow design, internal and external documentation, tokenomics, and business model development.- Product Vision & Roadmap: Defined and translated the product vision into a clear and actionable roadmap.- SocialFi Mechanics: Oversaw the development and testing of key application mechanics.- Analytics: Established requirements for specific metrics to gain deep insights into user behavior for continuous improvement.- Stakeholder Communication: Served as the bridge between development and marketing teams, providing updates, gathering feedback, and making necessary adjustments.

- Internal Operations: Initially served as a project manager, organizing workflows in ClickUp and implementing SCRUM methodologies into daily activities.- Feature Prioritization: Evaluated and prioritized product features based on various factors and business objectives, conducting backlog grooming sessions.- Product Vision & Roadmap: Defined the product vision and translated it into a clear, actionable roadmap after communicating with key stakeholders.- User-Centric Design: Advocated for user experience by seeking user feedback and integrating it into the product development process.- Stakeholder Communication: Acted as the bridge between development, marketing, and sales teams — providing regular updates on product progress, gathering feedback, and making necessary adjustments.- Market Analysis: Stayed informed about industry trends, competitor products, and emerging technologies in the Web3 and AI spaces, proposing new features based on these insights.- Visibility: Enhanced platform visibility through strategic listings on Web3 and AI aggregators, applying for relevant grants, and forming key partnerships.- Public Relations: Participated in thematic events, exhibitions, hackathons, and built networks to improve public relations.

- Work planning & management: managing multiple projects with competing deadlines by leading an analytics group of 5 researchers, management of information flows, links, tags, and electronic document management.- Product-concept development from scratch: inter-product interactions and flows, platform functionality & road-mapping.- Product-discovery phase: data collection, content & document creation, comprehensive analysis of competitors.- OKRs strategizing: involve the intricate development of 15 levels of strategy comprising Objectives - Key Results - Initiatives based on additional research works.- Market monitoring: industry research and market analysis, new sources of information exploration to remain up-to-date on the latest trends within the industry — I have over 750 supportive sorted data sources, 200 Twitter profiles to follow, and over 250 crypto groups in Telegram.- Fundraising support: product preparation for investment fundraising, mainly pre-seed and seed rounds. Our informative pitch decks helped startups to raise millions of dollars.- Investors advising: evaluation of projects and trends that present possible investment opportunities for new ventures as well as investment portfolio creation for investors.- Public relations: participation in thematic events, exhibitions, hackathons, and networking building.

- Emerging trends identification: identification of emerging trends and industries to keep corporate strategy posted and leadership informed.- On-demand research: conducting specific research on target markets, innovative ideas, and competitors.- Weekly digest: monitoring competitor updates and industry trends to keep the community and internal team members informed.- Ecosystem fund establishment: the creation of Velas’ blockchain ecosystem venture fund for investing and supporting new projects.- Best practices research: conducting technical and business research to implement best practices in our own products.- Documentation creation: the creation of necessary presentation documents and content for each product & event.

- Business development and retail outlets opening in 2 regions.- Hiring employees (a total of 10 people).- Warehouse maintenance and inventory management.- Delivery of ice cream to retail outlets and logistics.- Negotiations on new locations and agreements on this.- Sold 30,000 servings of ice cream in 2 cities in 3 months.

- Social networks maintaining: Instagram, Facebook, TikTok.- Growth-hacking hypothesis testing.- Organic Instagram audience growth from 4,000 to 10,000 followers in 2 months.- 400% increase in app installs through Twitter and 235% through Instagram.- One of the first started to practice native integrations with bloggers on TikTok - CPM ~ $1.5.

- Maintaining social networks of the whole holding: 19 groups simultaneously.- 2.5X Facebook groups ER increase in 3 weeks.- Establishing communications with other team members.- Giveaways management.