Anupam Srivastava Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

· Attending daily scrum calls internally/client specific for daily update and process improvement; interacting with clients for work status and SLA update· Managing governance plan for global documents like SDR, MRD, Technical specification and standardizing the process of documentation · Worked on many major migration projects Like DTM to launch.

Hyderabad, Telangana, India

• Jira Tool: Worked on multiple tickets single sign-on login issue, new BRD implementation process setup, new Adobe Analytics configuration, and implementation
• Attended daily scrum calls internally for daily update and process improvement; interacting with clients for work status and SLA update
• Handled complete documentation related to Adobe launch configuration along with new extensions design from catalogs
• Worked on RFP/RFI/SOW on Adobe Analytics / Adobe Target and digital marketing project planning and documentation of Datalayer, BRD, SDR and Adobe Launch configuration
• Worked on Adobe launch implementation for an e-commerce project and the environment setup, Data Element setup, Rule creation, plugin installation.
• Worked with a banking project related to SEO on Page optimization in AEM Meta Title, Meta description, Canonical URLs, Google site verification, Site map, and duplicate content optimization.

Bengaluru Area, India

Working as a Senior consultant and managing the complete project as an Individual Contributor. 3-year strong experience in Adobe analytics implementation, Demandbase implementation, Adobe DTM, 2 years in adobe admin console with experience of website analytics along with data visualization skills.

Bengaluru Area, India

Bengaluru Area, India

• Heading in-house web analytics as individual contributor and managing implementation and reporting of ten business domains.
• Defined business use case identification of top management and Identified desired business outcome. Mapped KPI as custom variables (Behaviour, Acquisition and outcomes).
• Consulting on weekly basis with website development team, adobe team and other vendors
• Responsible for adobe tag implementation, adobe user management, sdr designed adobe dtm, events and campaign tag validation.
• Highly involved in demandbase (B2B account management tool) implementation, db tag validation and db variable mapping in adobe cloud marketing.
• Defined Adobe vista rule strategy, implementation strategy and mapped with custom variables

Bangalore Area, India

• Google analytics tag validation while hosted on staging server.
• Worked with technical team of b2c company and completed website audit analysis which includes (analytics Code Audit, cross domain tracking, event tracking url tagging etc.)
• Weekly dashboard report of product sales performance with actionable insights.
• Handling the various kinds of data source tool like Atlas, Adobe Report builder and Tag. Management database tool.
• Weekly call with clients to understand the new requirement of campaign tag. Implementation and new updates in reports.
• Created various campaigns tracking code with URL builder.

Bangalore Area, India

• Daily log file processing and analysis of log file.
• Weekly, Monthly and daily alerts configuration of Specific set of marketing units
• Worked with top 3 Units Marketing managers (IVS,IMS and ADM)
• Post and pre website comparison for mobile website.
• Weekly and monthly call with units marketing manager (Infosys)
• Some of the daily task is same which I was working in Infosys as client.

Bengaluru Area, India

Google analytics tracking code validation and weekly, Monthly report automation. Daily, weekly, monthly and specially Ad-hoc Report creation. Daily and weekly client call with unit stakeholders to implement new strategy.

New Delhi Area, India

Worked as SEO Analyst and handle various kind of project of Travel, Service and IT related. Responsible for: Keyword Research and DevelopmentCompetition AnalysisOn page and off page Activities. Press Release and Article Submission Social bookmarking and Blog submission Meta tag writing and implementation (title, description)Internal Website Link Analysis.

New Delhi Area, India

Upgraded Existing Client for the company which leads to business development for the CompanyNegotiating and convincing with clients for pricing and services offered Intimated the management about the clients’ requirement so that accordingly a tailor Made solution can be offered to the clientDeveloped relationships with key clients, analyzing the business/.

Noida Area, India

Worked as “Online Marketing Executive” in “Advent Info Soft Pvt Ltd” a Web-Enabled services/on-line marketing services provider company. Worked as Business Development Person and responsible for Market Research, competitor Analysis, generating Leads either through the Web Directory, Web Portal, creative pricing strategy. (Web portal, Email Solutions.

Master Of Business Administration (M.B.A.), Marketing

MBA in Marketing

Higher Secondary, Science