As Head of Content, I established and oversaw Meet Cute’s content strategy, which included: producing an original rom-com series each month; creating new audio and video shows; and licensing Meet Cute’s original IP for adaptation into TV/film.Since January 2020, we’ve produced over 20 original rom-com audio series, more than 250 unique stand alone episodes, 3 unique podcasts (scripted & unscripted) and launched multiple video franchises on social platforms. As part of our new monthly series, I led a team tasked with identifying strategic, high-level talent for specific roles in Meet Cute series and negotiated deals with their representation, leading to their participation in Meet Cute stories. I worked alongside Meet Cute leadership to license our original IP for adaption into TV/Film, including signing our first television deal with Wiip in early 2022. The business development aspect of pitching and maintaining ongoing conversations with production companies studios also involved working to bring high-level talent into our content; as well as, productions to partner with on co-productions. As part of my role, I crafted a distribution strategy for a wide release of our original series each month across all platforms, while working directly with Apple Podcasts to launch Meet Cute’s podcast subscription product for our expansive library of individual episodes when Apple Podcasts subscription service debuted in Summer 2021.

As part of the Founding Team and General Manager of Meet Cute, an entertainment company focused on creating original scripted romantic comedies in audio, I crafted and implemented the company’s creative vision and content strategy. We succeeded in our initial goals of creating a large, diverse library of original stories using creative & budgetary constraints and distributing them across all podcast platforms, while growing a dedicated audience and fanbase. In our first year, we grew our audience from 0 to over 1 million listens.As GM, I built and oversaw Content operations to enable original story creation at scale. This included creating systems and processes that enabled a full production process from development to production to distribution of more than 150 episodes in the first year of operations—many of them happening simultaneously. As part of this role, I recruited, hired, and managed a best in-class creative team and network of more than 250 creatives including: directors, producers, audio engineers, actors, casting directors, filmmakers, and more, while art directing unique story artwork for each episode.

• Led Operations for B/R Design, a team of over 30 designers across 3 disciplines: Content, Motion, and Product.• Provided oversight, accountability, and transparency throughout the entire Operations lifecycle: strategy, planning, execution, goal measurement, in order to successfully execute B/R's content strategy.• Built processes to improve how Design functioned and scaled with optimized workflows, so that Design could interface with the rest of the company in a seamless and efficient manner. • Developed systems that quantified the value of design across disciplines, in order to better prioritize work, plan budgets, and improve forecasting of resources.

• Implemented the creative vision for B/R’s most ambitious editorial projects.• Oversaw all operational aspects of elevated editorial projects from brainstorming through activation and distribution.• Managed relationships with external vendors including: artists, photographers, illustrators, and developers.

• Designed editorial and e-commerce newsletter templates, testimonials. • Conducted user research including running multivariate A/B tests on digital platforms.

Creator of the Webby Award winning NatGeo Found Tumblr, a Tumblr account that surfaced a number of iconic photographs from National Georgraphic's celebrated photography archive online.

• Produced the digital edition of National Geographic magazine each month.• Responsible for creating new digital features, interactives, and experimental projects.• Produced and curated “Your Shot,” National Geographic’s user generated photography community with over a million active users.