Bob Webb Email & Phone Number

Chicago, Il, Us

Craft brand stories and social media content for Seipp's Beer, a Chicago beer company originally established in 1854, and re-launched in 2020.

North Chicago, Illinois, Us

Support Medical Affairs teams by leading the orchestration and alignment of touchpoints across their targets' customer journey.

Deerfield, Il, Us

Worked within the Transformation Office to implement a new project management information system, Microsoft P360, to refocus the way myWalgreens program improvements are prioritized, funded and implemented. Worked with business owners, digital development teams, IT and the PMO to launch a new approach for melding Agile used by development teams with more traditional waterfall approach used by PMIS.

Chicago, Il, Us

Helped stabilize account during a period of transition. Set creative teams up for success delivering assets for integrated advertising campaigns belonging to multiple brand teams. Developed annual retainer for the second year of a relationship. Help provide a vision for continual improvement of current work management and project cost accounting solution, Workbook.

New York, Ny, Us

Part of the Phase-In team responsible for setting up Team DDB, the cross-agency team that will handle Advertising and Marketing for the US Army. Focused on introducing a work management platform with task management, timekeeping, and project cost accounting improvements that aid management decision making on individual creative assignments while establishing the way projects flow through the agency.

Led the delivery of this startup agency's first McDonald's campaign -- "There's A Big Mac For That" including a Super Bowl spot, broadcast tv, online video, targeted digital, mobile and social -- as new resources are being hired and processes are being developed. Led the team responsible for developing and implementing the new agency's brand identity. Launched weareunlimited.com

Chicago, Illinois, Us

Led the Agency of Record Engagement with Fiserv. Multi-channel B2B and B2C marketing solutions with strong focus on digital engagement. Developed content for a distributed marketing platform that was used be Fiserv's client banks and credit unions.

New York, Ny, Us

Managed integrated digital marketing efforts and digital media campaigns for a wide variety of clients-Tools, Automotive and Spirits. Dremel: Developed launch campaign for Dremel 3D Idea Builder that includes a responsive design website (http://www.dremel3d.com), brand videos, online display advertising, and SEM. Federal Mogul Motorparts: Developed customer journeys and transforming these insights into UX/design for a new website. Beam-Suntory: Negotiated the agency’s annual media services contract with Beam Suntory that included planning and executing all Paid Social and Paid Search advertising for all North American brands. Launched innovative and effective paid social campaigns that used the newest ad products available from Facebook, Twitter, Reddit and others. Produced responsive design website http://www.pinnaclevodka.com. Digital Agency of Record for Dekuyper brand and manage all social marketing.

Chicago, Illinois, Us

Director leading creative, technology and channel specialists to deliver integrated marketing programs for big brands. Job titles over the 10 years included Project Director, Digital Strategy Director, and Account Director: All focused on achieving creative vision across multiple channels, with a special emphasis on new channels. Pet food. CPG. Tobacco.

New York, Ny, Us

Focused on integrating new technology, (broadband, interactive tv, interactive video, personal digital video recorders, networked gaming consoles, etc.) into traditional broadcast advertising efforts. Evaluated and advocated new technology and selected qualified production partners. Categories: Beer, CPG

Cincinnati, Ohio, Us

Identified, qualified, and pursued new business prospects that meshed with Organic's process and service offerings. Targeted Fortune 500 and well-funded start-ups with project budgets ranging between $250K - $5MM. In an extremely challenging market, led the office to the best quarterly revenue number in its history.

Managed design and development teams responsible for the deployment of e-commerce sites for a rapidly growing startup that offered clients the ability to sell customized apparel via the Internet. Developed production process to facilitate the delivery of 10-15 fully functional storefronts per week.

Chicago, Illinois, Us

Led multi-disciplinary project teams. Developed internet solutions for big brands.

Chicago, Il, Us

Reported to the CFO and focused on corporate communications. Primary achievements included utilizing new technology to improve processes, communication, and the firm’s bottom line. Introduced a new way to communicate financial information through laptop-based, animated, financial presentations. Cut costs by 85% through introducing and implementing electronic publishing for the global distribution of firm information.

Managed a variety of accounts in healthcare, banking, museums and political campaigns. Sold through $500K national yellow pages advertising program for a hospital network and developed annual budgeting & billing system to facilitate client approval process.

Mba, Marketing

Ba, English