Head Of Esports And Belong (1 Yr Secondment)
Basingstoke, Hampshire, Gb
Heading up the launch of the UKs first National Social PC Gaming Arena Experience under the new brand BELONG by GAME - delivered 20 arenas on time and on budget in year one across England, Scotland, Wales and Northern Ireland to secure genuine National coverage.Accountable for: - Site Selection, End to End Planning, Recruitment and Training, Operational Delivery, Financial Performance and regular feedback to the Chairman, CEO, CTO, CFO and Operating Board.Promotion of the new IP through national and localised social media and a dynamic brand identity utilising 20 separate and unique community groups known as Tribes under esport centric locally relevant team names such as York Vikings, Clyde Claymores, Portsmouth Pirates and Cardiff Saints.Also responsible for the acquisition and development of ALT Gaming Lounger (a bar, restaurant and gaming arena) in Nottingham a separate project strongly aligned with the main brand roll out.Operating independently to the main brand Alt required a strong entrepreneurial focus, a determination to deliver and independent thinking.