Webber Pereira Email & Phone Number

A Digital Marketing Analyst with a passion for the implementation of data-driven methods to optimize marketing campaigns and business performance. Strong foundation in Google Analytics-Universal and GA4, Google Tag Manager, and as a conversion rate optimization professional with the ability to implement tracking solutions that have enhanced user experience to a great degree and hence boosted conversions by up to 20%. In my last freelance position, I implemented custom events and tagging to ensure the precision of data collection across all platforms using tools like Google Data Studio to automate and present insightful reports. Proficient technical skills in HTML, JavaScript, and Regex: the ability to solve complex tracking issues that ensure seamless integrations between marketing, UX, and development teams. Fluent in English, I work well with others and always try to further digitization strategies across business objectives.Key strengths include:Data Analysis & Visualization: Expert in analyzing user behavior to drive actionable insights using tools such as Google Data Studio, Power BI, and Tableau.Technical Expertise: Skilled in tag management, A/B testing, and web analytics with proficiency in SQL and Python for data manipulation and reporting.Cross-functional Collaboration: Known for tight collaboration with marketing, UX, and development teams on troubleshooting, performance optimizations, and impactful recommendations.I'm always on the lookout for opportunities to apply my analytical skillset to dynamic teams in their quest to find ways to help businesses unlock the full potential of their data.

• Freelance Digital Marketing Analyst

  Freelance Digital Marketing Analyst

  Mar 2024 - Present

  Implemented and managed Google Analytics (GA4 and Universal) to track user behavior, conversions, and engagement metrics across multiple platforms (websites and mobile apps).Configured custom events, tags, and triggers in Google Tag Manager, ensuring accurate data collection and reporting for marketing campaigns, including remarketing and conversion tracking.Analyzed web traffic and customer journeys, providing data-driven insights that resulted in a 20% increase in campaign efficiency.Created and automated detailed reports using Google Data Studio, tracking KPIs such as bounce rate, conversion rate, and audience growth, leading to a 15% cost reduction for clients.Collaborated with cross-functional teams to troubleshoot tracking issues, optimize site performance, and implement data-driven recommendations.Conducted A/B testing and analyzed user flows to improve conversion rates, reducing bounce rates and enhancing overall user engagement.