Marc Webb Email & Phone Number

Halifax, Gb

Ruddington, Nottingham, Gb

Demand generation lead for Environment, Health & Safety (EHS) software solutions targeted at mid-market to enterprise organization in regulated and high-compliance industries. • Planning and driving demand generation activity, overseeing it from strategy through to execution and analysis. • Identifying new inbound and outbound marketing activities to deliver target volume of MQLs whilst monitoring and optimising CPL, conversion and ROI metrics.• Ownership of demand generation programs including webinars, paid search and social, in-person events, content syndication, nurture email programs and email marketing (Pardot).• Creating and executing ABM plan for target accounts and verticals.• Budget management, performance analysis and optimisation of demand generation activity. • Working closely with sales stakeholders to ensure pipeline coverage goals are met and opportunities tracked.

Reston, Virginia, Us

Responsible for executing demand generation campaigns across multiple channels including, content syndication, email marketing, events, webinars and paid advertising. My duties include: Working with sales and technical teams to identify key product messaging and to develop campaigns for prospects, channel partners and existing customersEnd-to-end coordination and management of demand generation programs including planning, promotion, execution, optimisation and reportingWriting and producing email assets, ad copy, landing pages and webinar content to support the execution of campaigns

Chicago, Il, Us

I worked on a regional, demand-led project aimed at increasing engagement with prospective clients. This included organising live and digital events, regional marketing, targeted LinkedIn and social media content and PR campaigns.

Manchester, Greater Manchester, Gb

As Senior Product Marketing Executive at Ripe, my role was to bring new insurance products to market. In this position, I managed the end-to-end process of developing and launching new products and websites. My primary responsibilities included:* Managing the development new websites, microsites and landing pages, including the structure, UX/UI, design and customer journey* Working with internal and external development teams following Agile framework - attending sprint planning sessions and demonstrations - testing and logging defects and updates* Working alongside the Business Analyst to project manage the marketing actions required for product launches* Working with the Lead Designer and Digital Manager to map out the quote and purchase journey for each new product with focus on UX/UI* Leading internal meetings with relevant stakeholders to ensure that the deadlines within the project plan are being met, and proactively manage any issues or obstacles as required* Working with design and development teams during testing and launch phases

Manchester, England, Gb

* Responsible for the conception and delivery of digital and print marketing campaigns throughout 36 managed pubs/restaurants, country inns and hotels.* Managing multiple projects simultaneously to ensure that print, POS, digital and ATL campaigns are delivered on time and to budget* Briefing and managing internal and external design teams, digital agencies and print suppliers* Working alongside external suppliers such as Coca Cola to coordinate joint campaigns aimed at increasing customer spend. Full analysis and reporting on promotions and campaign results* Managing large scale campaigns such as new menu launches across three separate brands* Organising events for the brewery and managed pubs

Manchester, Gb

• Product manager for a range of 100+ different products, sold in the US market - consumer goods (durable).• Responsible for maximising sales, product outreach, PR and brand visibility across online trading accounts and ecommerce platforms.• Management of product PPC budgets across trading platforms to ensure effective CTR and conversion rates.• Creation of marketing content which is SEO optimized and suitable for the target audience.• Working with buyers to analyse market trends, unit sales and competition, in order to ensure there is maximum potential for a return on investment.• Co-ordinating shipping and logistics with internal supply chain managers and external US storage and distribution companies.• Required to regularly monitor and update sales forecasts to account for manufacturing, importing and supplying lead times.