Simon Webb Email & Phone Number

Beijing, China

Beijing, China And Sydney, Australia

Achievements:• Global leadership of the development and execution of Ogilvy’s issues and crisis practice as well as key strategic counsel to our China public affairs practice and corporate communications work• Lead key accounts for Ogilvy in China and globally including Shiseido, Ford, Walmart, UPS, Lenovo, Tetra Pak, KPMG, Bloomberg, Merck, Jaguar Land Rover, United Technologies, Inmarsat, L’Oréal, Microsoft, CSIRO, Telstra, Save the Children and WWF among others• Delivered strategic communications advice and analysis to senior decision-makers within the private sector, the not for profit sector and the government sector• Delivered issues and crisis response campaigns as well as pre-emptive reputation protection work for global multinationals both in China and around the world• Developed and delivered national and regional public affairs campaigns and provided strategic public affairs and communications advice• Led Ogilvy’s China public affairs thought leadership management and execution as well as media appearances on television and radio and publication of opinion pieces in press and online to provide comment on issues of public importance• Led Ogilvy’s sustainability and CSR client initiatives and expertise development including providing strategic counsel to clients on the development of their sustainability and CSR vision and mission all the way through to project execution and delivery - clients include large multinationals across a range of sectors and markets• Developed and delivered national and international qualitative and quantitative research campaigns• In 2012 successfully brought Ogilvy Illumination - the research practice that I founded three years earlier in Australia - and a related strategy planning discipline to Ogilvy’s China operations• Managed a team of eight stretching to 15-20 on various projects and campaigns.

I established Ogilvy Illumination, Ogilvy PR’s research practice in 2008. Consistently profitable since its inception, the business has grown strongly and remains a key differentiator for Ogilvy among our competitors in the market. Ogilvy Illumination works for some of the largest companies in Australia and now in China. Over three years, I built from scratch a thriving social and communications research practice with turnover of $2 million in 2011 – up 100% on 2010 and 200% on 2009. In 2012, I took that practice to our China operations where it is an important strategic offering to our clients.We are trusted strategic research advisors to government, the not for profit sector and private enterprise when it comes to how to communicate complex and controversial issues to the community and in providing advice on complex social policy issues.

I was elected to the Executive Committee of the British Chamber of Commerce in 2017 and served as a member of the Committee from 2017 to 2018. I advised the Chamber on strategy, issues management and reputation protection during a pivotal transition for the Chamber's which ultimately saw it establish a more distinct existence from the China-Britain Business Council.

Sydney, New South Wales, Australia

I served on the the board of the Australian Theatre for Young People (atyp) for seven years. Founded in 1963, atyp is Australia’s leading youth theatre company. atyp is driven by the idea that the arts can inspire creative, courageous and confident young people wherever they are and whatever they want to be. The atyp board believes that the arts have the power to transform lives, enrich communities and ultimately impact upon the future of our nation. I advised atyp on reputation management, government relations and corporate strategy.

Parker & Partners is Australia’s leading public affairs consultancy. I established Ogilvy Illumination, Parker & Partner’s research practice in 2008. Consistently profitable since its inception, the business has grown strongly over the last three years. Ogilvy Illumination works for some of the largest companies in Australia and we are trusted strategic research advisors to government, the not for profit sector and private enterprise when it comes to how to communicate complex and controversial issues to the community and in providing advice on complex social policy issues. My key clients included: the Australian Conservation Foundation, WWF, the Australian Council of Trade Unions, the Climate Institute, Family Relationship Services Australia, AstraZeneca, the NSW Government’s problem gambling prevalence survey, the Global Carbon Capture and Storage Institute, the Australian Government’s Department of Foreign Affairs and Trade, Department of Climate Change and Department of Resources, Energy and Tourism, CSIRO, Telstra, NAB, St.George, Intel, Emirates, Telstra and Nestlé. I work on projects across the Asia-Pacific region.

Achievements:• Developed and delivered national social-marketing communications campaigns• Developed and implemented campaign strategy• Commissioned, planned and project-managed national research projects• Planned and delivered annual media budgets in excess of $18 million• Managed production budgets in excess of $3 million• Pitched successfully for new business • Managed key agency client accounts including: the Industry Super Funds collective campaign, Cbus, AUSfund, New South Wales Nurses’ Association, CARE Super and the Victorian Government’s water campaign• Jointly managed a staff of sixShannon’s Way is a strategic and creative agency specialising in social-marketing campaigns. As a social marketer Shannon’s Way considers lasting behaviour-change to be the true benchmark for the success of a campaign. Shannon’s Way works for a range of government, non-government and corporate clients all with the common aim of promoting a progressive social agenda. Notable among Shannon’s Way’s clients are the Industry Super Funds collective campaign, AustralianSuper, Cbus, Transurban, the Victorian, Queensland, New South Wales, South Australian and West Australian governments, the South Australian and Victorian Branches of the Australian Labor Party, and the New South Wales Nurses’ Association and Oxfam.

Achievements:• Provided strategic political and communications advice• Delivered national and state-based qualitative and quantitative research campaigns• Presented research findings to clients and briefed stakeholders• Prepared strategic research reports for clients• Provided in-depth analysis of qualitative and quantitative polling data• Prepared research proposals for clients• Prepared and conducted qualitative research• Pitched successfully for new business• Jointly managed a staff of fiveAuspoll specialises in research designed to gain an in-depth understanding of the values that underpin attitudes and behaviours. Auspoll is regularly asked to drive the development and maintenance of communications campaigns for clients in government, the Labor movement and the union movement. Auspoll has clients across Australia in the private, public and not for profit sectors. It undertook research for the Labor Party at the last three Victorian State elections and the last South Australian State election. Auspoll’s clients include the Victorian, South Australian and NSW Branches of the Labor Party, the Australian Workers’ Union, the Australian Council of Trades Unions, Unions NSW and the state governments of NSW, Tasmania and Victoria.

Achievements:• Delivered international and Australia-wide quantitative research projects• Provided in-depth analysis of domestic and international public opinion and consumer research data• Undertook data mining and in-depth analysis of existing datasets• Pitched successfully for new business• Wrote media releases and background briefing notes for journalists• Liaised with and briefed media organisations on polling results• Coordinated company-wide communications strategies• Wrote and edited content for the economic and political commentary website henrythornton.com • Managed a staff of four• Administered Roy Morgan Research’s opinion polling structures• Managed polling data and analysis on Roy Morgan Research’s websiteRoy Morgan is Australia’s best known and longest established market research and public opinion polling company. With an annual turnover of over $40 million and an annual household survey covering over 100,000 households across Australia, New Zealand, Indonesia, the United States and the United Kingdom, Roy Morgan is a complete market research organisation covering public opinion polling, corporate image and media measurement.

Achievements:• Developed, wrote and presented policy papers regarding indigenous housing and infrastructure for communities across Australia• Negotiated and managed multi-million dollar funding agreements• Built strong professional relationships with key internal and external stakeholders• Directed the preparation of departmental and Ministerial correspondence and wrote Ministerial briefing papers• Provided project and financial oversight of multi-million dollar projects• Prepared and delivered executive briefings to departmental executives• Travelled to remote communitiesThe National Indigenous Housing and Infrastructure Branch was dedicated to ensuring the provision of adequate and appropriate living conditions for indigenous Australians. With an annual budget of over $600 million it was the single biggest source of non-discretionary funding in indigenous affairs in the Australian Government. The Branch’s work included commissioning research into new technologies for remote living with constrained resources, conducting national surveys of the living conditions of indigenous Australians, developing national policies and strategies to address indigenous housing disadvantage, providing policy advice to governments and the provision of housing infrastructure, municipal services and housing to remote indigenous communities.

Achievements:• Wrote issues papers relating to ICG’s foreign policy interests• Wrote comprehensive daily reports on all international media coverage• Wrote issues-analysis reports to management on a daily and weekly basis• Worked with the European Union Liaison Manager in Brussels and the Communications and Information Director in London• Attended and participated in meetings and conferences held by the European Commission, European Council, NATO and other international organisations• Provided executive support to the ICG President, Professor the Hon Gareth Evans, AO QCThe International Crisis Group is an independent, non-profit, non-governmental organisation, with over 110 staff members on five continents, working through field-based analysis and high-level advocacy to prevent and resolve deadly conflict.

As an Adviser I worked for Daryl Melham MP, the Shadow Minister for Aboriginal and Torres Strait Islander Affairs and Reconciliation and for Duncan Kerr SC MP, Shadow Minister for the Environment.Achievements:♣ Researched and drafted policy papers relating to the Aboriginal Affairs and Environment portfolios♣ Wrote speeches for delivery in Parliament and to other audiences♣ Provided advice on the policy issues and responses within the Aboriginal Affairs and Environment portfolios♣ Networked and built relationships with government, political officials, the media and community organisations♣ Drafted correspondence♣ Participated in a successful Federal Election campaign at a national and constituency level♣ Developed an awareness of constituency issues♣ Undertook administrative tasks including travel arrangements and diary management