Emmanuel Weber Email & Phone Number

State Of Paraná, Brazil

Curitiba, Parana, Brésil

Visit our restaurant "brasserie" and/or the boutique takeaway in Curitiba. NEW 2024: Louis Philippe Florianopolis.Award winner category "New restaurant" and "Best design" of the year 2023.Opening in Nov.2023: the first restaurant franchise "Louis Philippe" in Florianopolis city.

Parana, Brésil

Biarritz, Amsterdam, Paris

Lausanne, Suisse

• Led new agile reporting digital interface development and deployment across marketing and finance functions Automatization and consolidation of markets dashboards
• Pioneered lean and fast forward working methodology, process simplification and speed to market
• Led strategic initiatives to accelerate Heat not Burn growth
• Supported and advised end markets for key brand initiatives and resource allocation from conventional towards Heat not Burn new products

Curitiba, Parana

• Managed highly complex, fast moving and competitive environment
• Build brands in multi distribution channels and sales delivery models with over 400K point of sales
• Re-structured marketing department of 45 people
• Streamlined portfolio, focused to compete into fast growing super low-price segment
• Re-defined investments priorities and generated 20 % cost savings
• All-time record of market share gain into the market +2ppt

Paris

• Re-definition of brand portfolio strategy with focus on strategic brands
• Innovation pipeline at 3 years combined with long tail portfolio rationalization.
• Promoted consumer’s centric and data driven decision making, responsible for market research.
• Setted up out of home life style consumer channel
• Creation of digital trade engagement content for brands
• After 2 years of restructuring all 3 strategic brands gaining market shares

Lausanne

• Lead market for ML Gold new pack design and communication
• Bring back brand into market share growth after several years of decline
• Developed content for on line E-Commerce

• Direct Selling for Beauty, Personal, Home Care products and Food supplements
• Drove Innovation in Selling (Retailing) in UK, Germany, France and Russia
• Created and developed the Consumer and Market Insights Department
• Conducted the Strategic Planning Process for revitalizing the German and French markets

• Responsible for maximizing long term potential of a brand portfolio by defining best in class marketing mix and ensuring excellence in execution
• Recruited and developed a talent pipeline of 12 people
• All 4 strategic brands grew up in volumes by +12% in 2 years. Global portfolio profitability increased by 25% in 2 years

Management of a premium international brand portfolio (Peter Stuyvesant, Dunhill, Vogue). P&L responsibility > 35 Million €.· P&L responsibility: Volume objectives, marketing budget and profit contribution.· Strategic Brand Plans: Vision, Mission, Key Issues, Key Strategies· Operational Brand Plans: Create and managed activities in line with strategy.·.

Managed marketing workstreams in investment projects from 1.1 to 2.3 Billion €: International tender offers for the privatisation of formers state monopolies in Morocco, Italy and Turkey· Designed a 10 year marketing and distribution strategy.· Consolidated cross functional business plan.· Managed relationship with key internal stakeholders up to board.

Team of 25 people.Responsibility for defining, implementing the overall trade marketing strategy by optimising resources: 200 people on field and 20 million € budget.· Created the department in the post merger organisation with Rothmans Int.· Designed multi-channel trade coverage strategy including field force sizing.· Defined field force cycle planning.

Team of 60 people.Actively participated in the integration of Rothmans International.· Recruited and trained sales team including the set-up of a telesales department.· Managed sales objectives and field force productivity· Provided functional input to the cycle planning process

Reshaped existing business (Nigeria) and developed new markets(Kenya, Tanzania, Ethiopia and Mali).· Prospected, appointed, trained and developed new distributors.· Restructured existing distribution agreements.