Tom Funk

Tom Funk Email and Phone Number

Ecommerce Director at Ann Clark, teach Marketing at University of Vermont & Champlain College @ Ann Clark Ltd.
Tom Funk's Location
Burlington, Vermont, United States, United States
About Tom Funk

At iconic brands Keurig, Green Mountain Coffee, Gardener's Supply, Vermont Teddy Bear, Pajamagram, and Ann Clark, I've led marketing and ecommerce teams since the dawn of the commercial web (yikes!). I combine people skills, fluent communication, tech and business know-how.Ann Clark, America's largest maker of cookie cutters and a leader in baking supplies, is growing fast on Amazon, Walmart Marketplace and our website. Our marketers, product developers and logistics experts sell millions of cookie cutters a year, to the energizing din of die-forming machines and classic rock.I teach digital marketing at University of Vermont Grossman School of Business and Champlain College Stiller School of Business, and develop new courses for Champlain College Online.As Marketing Director at Gardener’s Supply, I led a team driving $60M revenue through email, online advertising and catalog. I also championed nascent Amazon, Walmart and Target marketplace channels.I was Senior Product Manager at Keurig, a $300M Internet Retailer Top 100 company. We continuously improved ecommerce functionality, mobile UX, subscription, and martech tools. I led the Web Content team, partnered with UX/UI, and launched the Amazon 3P business.As senior manager for $130M GreenMountainCoffee.com, I led email, online advertising, SEO, loyalty and 165K-member Cafe Express subscription business.I wrote three business books: "Advanced Social Media Marketing" (Apress), "Social Media Playbook for Business" (ABC-CLIO) and "Web 2.0 and Beyond" (Praeger).As VP Marketing I helped Timberline Interactive grow from a regional to a national ecommerce agency, serving Wine of the Month Club, Terry Bicycles, Lake Champlain Chocolates, VBT Bicycling Vacations, Garrett Wade and Liberty Orchards.I helped build, and managed the websites of Vermont Teddy Bear Company, PajamaGram and Calyx Flowers, which transacted $40M+ a year -- and during peak holidays, 2,000 orders an hour.At Lean Edge Marketing, I help merchants grow on Amazon. I also founded ecommerce agency Cultivate Commerce, serving clients like Lake Champlain Chocolates, VBT, and Sisters of Anarchy Ice Cream.

Tom Funk's Current Company Details
Ann Clark Ltd.

Ann Clark Ltd.

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Ecommerce Director at Ann Clark, teach Marketing at University of Vermont & Champlain College
Tom Funk Work Experience Details
  • Ann Clark Ltd.
    Ecommerce Director
    Ann Clark Ltd. May 2021 - Present
    Rutland, Vt, Us
    America's largest maker of cookie cutters and a leader in baking supplies is growing on Amazon, Walmart and its ecommerce website. We ambitiously launch new products, consistently landing category best-sellers, aggressively advertising and defending against competition. I lead marketers, content specialists and logistics experts who sell millions of cookie cutters a year in 20 countries worldwide, punctuated by the energizing din of die-forming machines and classic rock.
  • University Of Vermont Grossman School Of Business
    Lecturer, Digital Marketing
    University Of Vermont Grossman School Of Business Jan 2023 - Present
    Burlington, Vt, Us
    I teach Digital Marketing and Marketing Management to undergraduate business majors.
  • Champlain College
    Visiting Assistant Professor Of Marketing, Adjunct Faculty
    Champlain College Jun 2020 - Present
    Burlington, Vt, Us
    I develop and teach undergraduate courses on digital marketing, analytics and consumer behavior for the Stiller School of Business. After serving full-time as Visiting Assistant Professor, I stayed on as Adjunct Faculty. Happy place #1, getting a struggling student back on track. Happy place #2, helping land a graduating rockstar a marketing job.
  • Gardener'S Supply Company
    Marketing Director
    Gardener'S Supply Company 2018 - 2020
    Burlington, Vermont, Us
    Led direct marketing team including online advertising, email, catalog and other direct mail, and Amazon, Walmart and Target+. Grew marketplace sales 37% leading a cross-functional team in product assortment and merchandising, advertising, and FBA logistics.
  • Keurig Green Mountain, Inc.
    Senior Ecommerce Product Manager & Web Content Manager
    Keurig Green Mountain, Inc. 2013 - 2018
    Burlington, Massachusetts, Us
    Drove product road map of Keurig.com, and managed web content team. Responsibility included SAP hybris functionality, conversion optimization with Adobe Target, UX/UI, loyalty, merchandising and marketing innovation, CRM, subscription, alternate payment methods, and IoT. Led a team of product owners, content developers and site admins. I was involved in every step of production: Research, VOC, business case-making, A/B/multivariate testing, targeting and personalization, JIRA documentation, backlog grooming, sprint management, Agile and waterfall dev, UAT, and reporting on impact.
  • Green Mountain Coffee Roasters
    Senior Marketing Manager - Search, Acquisition & Loyalty
    Green Mountain Coffee Roasters 2011 - 2013
    Waterbury, Vermont, Us
    Acquired customers and grew revenue through online advertising and paid search, SEO, email, affiliate program and social media, helping drive 30%+ annual revenue growth. Optimized customer-retention and LTV through a loyalty program and 165,000-member Cafe Express coffee subscription program.
  • Timberline Interactive & Commercev3
    Vice President Of Marketing
    Timberline Interactive & Commercev3 2007 - 2011
    Middlebury, Vt, Us
    Performed sales for this ecommerce agency, and led marketing services team. Helped launch or redesign websites, and managed SEO, online advertising, email, A/B testing, and UX consulting. Clients included Wine of the Month Club, Garrett Wade, Lake Champlain Chocolates, Vermont Bicycle Touring, Gorton's Fresh Seafood, and Liberty Orchards.
  • Vermont Teddy Bear Company
    Web Manager
    Vermont Teddy Bear Company 2000 - 2007
    Shelburne, Vermont, Us
    Managed content, features and performance of award-winning gift websites Vermont Teddy Bear, PajamaGram, and Calyx & Corolla. Led ecommerce replatform projects, launched and led SEO and Paid Search channels, supported product and content initiative for US Hispanic market. Executed creative and campaign delivery for email marketing program. Company was named a Yahoo! Five-Star Merchant, BizRate Platinum award winner, and Internet Retailer "Best of the Web Top 50".

Tom Funk Skills

E Commerce Sem Email Marketing Seo Online Advertising Google Analytics Web Analytics Analytics User Experience Ppc Social Media Marketing Marketing Online Marketing Marketing Strategy Affiliate Marketing Facebook Direct Mail Management Google Website Optimizer Comparison Shopping Engines Social Media Search Engine Optimization Advertising Sales Crm Search Engine Marketing Start Ups Mobile Marketing Google Adwords Direct Marketing Lead Generation Customer Acquisition Leadership Content Strategy Product Management Cms Integrated Marketing Public Relations Multi Channel Marketing Digital Marketing Strategy Content Management Systems Customer Relationship Management Pay Per Click Web Content Management Web Development Web Design Web 2.0 Web Marketing

Tom Funk Education Details

  • Middlebury College
    Middlebury College
    English. Minor: Computer Science & Engineering
  • Champlain College
    Champlain College
    Robert P. Stiller School Of Business
  • University Of Vermont
    University Of Vermont
    Electrical Engineering/Computer Science
  • Winchester High School
    Winchester High School

Frequently Asked Questions about Tom Funk

What company does Tom Funk work for?

Tom Funk works for Ann Clark Ltd.

What is Tom Funk's role at the current company?

Tom Funk's current role is Ecommerce Director at Ann Clark, teach Marketing at University of Vermont & Champlain College.

What is Tom Funk's email address?

Tom Funk's email address is to****@****ail.com

What is Tom Funk's direct phone number?

Tom Funk's direct phone number is +180298*****

What schools did Tom Funk attend?

Tom Funk attended Middlebury College, Champlain College, University Of Vermont, Winchester High School.

What are some of Tom Funk's interests?

Tom Funk has interest in Football, Exercise, Sweepstakes, Nascar, Home Improvement, Reading, Arts And Culture, Sports, Watching Auto Racing, Business.

What skills is Tom Funk known for?

Tom Funk has skills like E Commerce, Sem, Email Marketing, Seo, Online Advertising, Google Analytics, Web Analytics, Analytics, User Experience, Ppc, Social Media Marketing, Marketing.

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