At iconic brands Keurig, Green Mountain Coffee, Gardener's Supply, Vermont Teddy Bear, Pajamagram, and Ann Clark, I've led marketing and ecommerce teams since the dawn of the commercial web (yikes!). I combine people skills, fluent communication, tech and business know-how.Ann Clark, America's largest maker of cookie cutters and a leader in baking supplies, is growing fast on Amazon, Walmart Marketplace and our website. Our marketers, product developers and logistics experts sell millions of cookie cutters a year, to the energizing din of die-forming machines and classic rock.I teach digital marketing at University of Vermont Grossman School of Business and Champlain College Stiller School of Business, and develop new courses for Champlain College Online.As Marketing Director at Gardener’s Supply, I led a team driving $60M revenue through email, online advertising and catalog. I also championed nascent Amazon, Walmart and Target marketplace channels.I was Senior Product Manager at Keurig, a $300M Internet Retailer Top 100 company. We continuously improved ecommerce functionality, mobile UX, subscription, and martech tools. I led the Web Content team, partnered with UX/UI, and launched the Amazon 3P business.As senior manager for $130M GreenMountainCoffee.com, I led email, online advertising, SEO, loyalty and 165K-member Cafe Express subscription business.I wrote three business books: "Advanced Social Media Marketing" (Apress), "Social Media Playbook for Business" (ABC-CLIO) and "Web 2.0 and Beyond" (Praeger).As VP Marketing I helped Timberline Interactive grow from a regional to a national ecommerce agency, serving Wine of the Month Club, Terry Bicycles, Lake Champlain Chocolates, VBT Bicycling Vacations, Garrett Wade and Liberty Orchards.I helped build, and managed the websites of Vermont Teddy Bear Company, PajamaGram and Calyx Flowers, which transacted $40M+ a year -- and during peak holidays, 2,000 orders an hour.At Lean Edge Marketing, I help merchants grow on Amazon. I also founded ecommerce agency Cultivate Commerce, serving clients like Lake Champlain Chocolates, VBT, and Sisters of Anarchy Ice Cream.
Listed skills include E Commerce, Sem, Email Marketing, Seo, and 45 others.