Tom Funk Email and Phone Number
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At iconic brands Keurig, Green Mountain Coffee, Gardener's Supply, Vermont Teddy Bear, Pajamagram, and Ann Clark, I've led marketing and ecommerce teams since the dawn of the commercial web (yikes!). I combine people skills, fluent communication, tech and business know-how.Ann Clark, America's largest maker of cookie cutters and a leader in baking supplies, is growing fast on Amazon, Walmart Marketplace and our website. Our marketers, product developers and logistics experts sell millions of cookie cutters a year, to the energizing din of die-forming machines and classic rock.I teach digital marketing at University of Vermont Grossman School of Business and Champlain College Stiller School of Business, and develop new courses for Champlain College Online.As Marketing Director at Gardener’s Supply, I led a team driving $60M revenue through email, online advertising and catalog. I also championed nascent Amazon, Walmart and Target marketplace channels.I was Senior Product Manager at Keurig, a $300M Internet Retailer Top 100 company. We continuously improved ecommerce functionality, mobile UX, subscription, and martech tools. I led the Web Content team, partnered with UX/UI, and launched the Amazon 3P business.As senior manager for $130M GreenMountainCoffee.com, I led email, online advertising, SEO, loyalty and 165K-member Cafe Express subscription business.I wrote three business books: "Advanced Social Media Marketing" (Apress), "Social Media Playbook for Business" (ABC-CLIO) and "Web 2.0 and Beyond" (Praeger).As VP Marketing I helped Timberline Interactive grow from a regional to a national ecommerce agency, serving Wine of the Month Club, Terry Bicycles, Lake Champlain Chocolates, VBT Bicycling Vacations, Garrett Wade and Liberty Orchards.I helped build, and managed the websites of Vermont Teddy Bear Company, PajamaGram and Calyx Flowers, which transacted $40M+ a year -- and during peak holidays, 2,000 orders an hour.At Lean Edge Marketing, I help merchants grow on Amazon. I also founded ecommerce agency Cultivate Commerce, serving clients like Lake Champlain Chocolates, VBT, and Sisters of Anarchy Ice Cream.
Ann Clark Ltd.
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Ecommerce DirectorAnn Clark Ltd. May 2021 - PresentRutland, Vt, UsAmerica's largest maker of cookie cutters and a leader in baking supplies is growing on Amazon, Walmart and its ecommerce website. We ambitiously launch new products, consistently landing category best-sellers, aggressively advertising and defending against competition. I lead marketers, content specialists and logistics experts who sell millions of cookie cutters a year in 20 countries worldwide, punctuated by the energizing din of die-forming machines and classic rock. -
Lecturer, Digital MarketingUniversity Of Vermont Grossman School Of Business Jan 2023 - PresentBurlington, Vt, UsI teach Digital Marketing and Marketing Management to undergraduate business majors. -
Visiting Assistant Professor Of Marketing, Adjunct FacultyChamplain College Jun 2020 - PresentBurlington, Vt, UsI develop and teach undergraduate courses on digital marketing, analytics and consumer behavior for the Stiller School of Business. After serving full-time as Visiting Assistant Professor, I stayed on as Adjunct Faculty. Happy place #1, getting a struggling student back on track. Happy place #2, helping land a graduating rockstar a marketing job. -
Marketing DirectorGardener'S Supply Company 2018 - 2020Burlington, Vermont, UsLed direct marketing team including online advertising, email, catalog and other direct mail, and Amazon, Walmart and Target+. Grew marketplace sales 37% leading a cross-functional team in product assortment and merchandising, advertising, and FBA logistics. -
Senior Ecommerce Product Manager & Web Content ManagerKeurig Green Mountain, Inc. 2013 - 2018Burlington, Massachusetts, UsDrove product road map of Keurig.com, and managed web content team. Responsibility included SAP hybris functionality, conversion optimization with Adobe Target, UX/UI, loyalty, merchandising and marketing innovation, CRM, subscription, alternate payment methods, and IoT. Led a team of product owners, content developers and site admins. I was involved in every step of production: Research, VOC, business case-making, A/B/multivariate testing, targeting and personalization, JIRA documentation, backlog grooming, sprint management, Agile and waterfall dev, UAT, and reporting on impact. -
Senior Marketing Manager - Search, Acquisition & LoyaltyGreen Mountain Coffee Roasters 2011 - 2013Waterbury, Vermont, UsAcquired customers and grew revenue through online advertising and paid search, SEO, email, affiliate program and social media, helping drive 30%+ annual revenue growth. Optimized customer-retention and LTV through a loyalty program and 165,000-member Cafe Express coffee subscription program. -
Vice President Of MarketingTimberline Interactive & Commercev3 2007 - 2011Middlebury, Vt, UsPerformed sales for this ecommerce agency, and led marketing services team. Helped launch or redesign websites, and managed SEO, online advertising, email, A/B testing, and UX consulting. Clients included Wine of the Month Club, Garrett Wade, Lake Champlain Chocolates, Vermont Bicycle Touring, Gorton's Fresh Seafood, and Liberty Orchards. -
Web ManagerVermont Teddy Bear Company 2000 - 2007Shelburne, Vermont, UsManaged content, features and performance of award-winning gift websites Vermont Teddy Bear, PajamaGram, and Calyx & Corolla. Led ecommerce replatform projects, launched and led SEO and Paid Search channels, supported product and content initiative for US Hispanic market. Executed creative and campaign delivery for email marketing program. Company was named a Yahoo! Five-Star Merchant, BizRate Platinum award winner, and Internet Retailer "Best of the Web Top 50".
Tom Funk Skills
Tom Funk Education Details
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Middlebury CollegeEnglish. Minor: Computer Science & Engineering -
Champlain CollegeRobert P. Stiller School Of Business -
University Of VermontElectrical Engineering/Computer Science -
Winchester High School
Frequently Asked Questions about Tom Funk
What company does Tom Funk work for?
Tom Funk works for Ann Clark Ltd.
What is Tom Funk's role at the current company?
Tom Funk's current role is Ecommerce Director at Ann Clark, teach Marketing at University of Vermont & Champlain College.
What is Tom Funk's email address?
Tom Funk's email address is to****@****ail.com
What is Tom Funk's direct phone number?
Tom Funk's direct phone number is +180298*****
What schools did Tom Funk attend?
Tom Funk attended Middlebury College, Champlain College, University Of Vermont, Winchester High School.
What are some of Tom Funk's interests?
Tom Funk has interest in Football, Exercise, Sweepstakes, Nascar, Home Improvement, Reading, Arts And Culture, Sports, Watching Auto Racing, Business.
What skills is Tom Funk known for?
Tom Funk has skills like E Commerce, Sem, Email Marketing, Seo, Online Advertising, Google Analytics, Web Analytics, Analytics, User Experience, Ppc, Social Media Marketing, Marketing.
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