•Obtained and maintained number one positions in Search Engines for prominent keywords and phrases for “Natural Search” results for Hats.com and others.•Lowered cost of Pay-Per-Click advertising by enhancing positions in “Natural Search” results•Developed new E-commerce businesses with strategic planning and oversight of all business aspects•Built successful relationships with contractors and complimentary companies to ensure proper function of business•Ensured accurate, prompt product fulfillment through management of inventory and sales channels•Cultivated E-commerce partner and successfully launched second E-commerce site for a major brandSpecialties: •Functioned at Executive Level in SEM / SEO operations with expertise in bid management for pay per clicks, search engine algorithms, and inbound link strategies•Researched keywords and paid search advertising using the latest tools•Oversaw web design with strong focus on its relationship to Search Engine Optimization •Wrote and revised effective web content with relevant keyword search terms and links with a strong call to action.