Dan Spellman Email & Phone Number

Developed Acquisition and Retention campaigns for a Global Semiconductor Company (delivering a 3X top line growth within 1 year), Non-Profit SaaS Medical Start Up, Multi-Site Affiliate Publisher, National Moving and Warehouse Equipment clients. Delivered Account Based Marketing (ABM), Segmentation Strategies, Content Marketing, and Strategic Marketing Campaigns to re-engage customers and drive revenue growth. - Increased annual sales by more than $1M by creating an automated email marketing program to generate potential leads into the sales pipeline. - Successfully designed more than 20 websites across different channels, each with customized SEO, promotion-focused messaging, and conversion-rate-optimization (CRO) strategies. - Managed Remote Employees to build multi-national Marketing Team (Americas, APAC, EMEA)

Chicago, Illinois, Us

Growth Marketing - Responsible for the overall marketing direction for the FTD.com business unit. Set strategic direction and manage multi-million dollar marketing budget in order to drive customer acquisition and loyalty / retention results. - Brand Awareness: Developed brand building campaigns such as #ILookToHer to drive awareness within targeted customers to build the customer house file and deliver top line sales growth. - Acquisition & Conversion Optimization: Continuous improvement in both acquisition and retention channels through landing page optimization, optimized promotional tactics, and coordinated targeted campaigns (paid search, paid social and email). - Usability & Conversion: Responsible for leading the Website Product Management direction that lead to a 200 basis point improvement in both desktop and mobile conversion performance.

Glenview, Il, Us

Within this role, I developed a go-to-market roadmap by integrating several vendor promotional calendars to increase retail and online traffic. I was responsible for collaborating with call center to boost phone sales.My accomplishments within this role are following: - Increased top-line sales and saved expenses through cost-cutting renegotiation of Paid Search contract. - Achieved 15% growth across e-commerce and phone sales channels by maximizing returns on investments in Paid Search (SEM), Natural Search (SEO), Affiliate, Comparative Shopping Engines, Email, and Retargeting channels.

Leeds, Gb

Managed the multi-channel marketing initiatives for the Americas (Brazil, Canada, Mexico, U.S.) component of a $1.6 Billion Global Electronics Component Distributor. Responsible for all Print, Email, Paid (SEM) and Natural (SEO) Search, Web Merchandising and Social Media for the Americas. - Development of a multi-channel marketing strategy that supports sales and acquisition objectives for both the Online and Outside Sales Team channels. - Delivered improved website usability which resulted in increased site conversion and revenue growth through regional and global teams. - Coordinate with European and Asian teams to ensure global best practice for digital initiatives. - IDM Certification in Digital Marketing (Singapore)

Framingham, Ma, Us

Responsible for Website Product Road Map, Site Usability, Search Engine Marketing, Product Content, Social Media and Expanding Share of Wallet through Category Penetration. Lead multiple cross functional teams with focuses ranging from: - Developed rich media content for social media marketing. - Improved online user experience through website development. - Optimized website through SEO and landing page coordination. - Leveraged web metrics to drive email sales. - Drove reduction in Returns and Allowance costs by working with Drop Ship Vendors. - Managed item level content process for over 50k+ items.Director of Web Merchandising (2006 - 2008)Direct management of multiple product lines (Furniture; Cleaning & Break Room; Mailing & Shipping) with over $170 million in annual sales.

Bachelor'S, Personnel Administration

Master'S, Accounting