Dan Spellman

Dan Spellman Email and Phone Number

Growth Marketing Leader @
Dan Spellman's Location
Greater Chicago Area, United States, United States
Dan Spellman's Contact Details
About Dan Spellman

Growth Marketing Executive with the proven ability to project market needs, develop new products and improve profits. Experience executing complex customer driven solutions in companies ranging in size from entrepreneurial start-up to Fortune 50 corporation. Creative and results-driven professional with extensive experience in spearheading marketing efforts through strategies/campaigns to drive business growth.Experience in developing and utilizing customer-centric Go-To-Market strategies to maximize web traffic and engagement across all digital platforms. Success in implementing advanced branding, visual design, and digital marketing to drive brand positioning and customer acquisition.Outstanding communication skills with proven expertise in cultivating collaborative partnerships with matrixed teams across the organization.Recognized leader and out-of-the-box thinker with exceptional organizational, interpersonal, and analytical skills.Areas of expertise: - Email Marketing - Growth Marketing - Strategic Planning & Execution - Digital Transformation - Cross-Functional Collaboration - CRM and Segmentation - Brand Awareness - Retention and Loyalty Marketing - Customer Acquisition - Brand Awareness & Positioning - P&L Management - Brand Development - Stakeholder Engagement - Strategic Roadmap Planning and Execution - People Leadership and Development - Leading Cultural Change - MarTech solutions - B2C and B2B eCommerce - Customer Lifecycle Management

Dan Spellman's Current Company Details
Take 3 Digital

Take 3 Digital

Growth Marketing Leader
Dan Spellman Work Experience Details
  • Take 3 Digital
    Partner | Growth Consultant
    Take 3 Digital 2018 - Present
    Developed Acquisition and Retention campaigns for a Global Semiconductor Company (delivering a 3X top line growth within 1 year), Non-Profit SaaS Medical Start Up, Multi-Site Affiliate Publisher, National Moving and Warehouse Equipment clients. Delivered Account Based Marketing (ABM), Segmentation Strategies, Content Marketing, and Strategic Marketing Campaigns to re-engage customers and drive revenue growth. - Increased annual sales by more than $1M by creating an automated email marketing program to generate potential leads into the sales pipeline. - Successfully designed more than 20 websites across different channels, each with customized SEO, promotion-focused messaging, and conversion-rate-optimization (CRO) strategies. - Managed Remote Employees to build multi-national Marketing Team (Americas, APAC, EMEA)
  • Ftd Companies
    Senior Director Of Marketing
    Ftd Companies 2014 - 2018
    Chicago, Illinois, Us
    Growth Marketing - Responsible for the overall marketing direction for the FTD.com business unit. Set strategic direction and manage multi-million dollar marketing budget in order to drive customer acquisition and loyalty / retention results. - Brand Awareness: Developed brand building campaigns such as #ILookToHer to drive awareness within targeted customers to build the customer house file and deliver top line sales growth. - Acquisition & Conversion Optimization: Continuous improvement in both acquisition and retention channels through landing page optimization, optimized promotional tactics, and coordinated targeted campaigns (paid search, paid social and email). - Usability & Conversion: Responsible for leading the Website Product Management direction that lead to a 200 basis point improvement in both desktop and mobile conversion performance.
  • Abt Electronics
    Senior Director Growth Marketing
    Abt Electronics 2013 - 2014
    Glenview, Il, Us
    Within this role, I developed a go-to-market roadmap by integrating several vendor promotional calendars to increase retail and online traffic. I was responsible for collaborating with call center to boost phone sales.My accomplishments within this role are following: - Increased top-line sales and saved expenses through cost-cutting renegotiation of Paid Search contract. - Achieved 15% growth across e-commerce and phone sales channels by maximizing returns on investments in Paid Search (SEM), Natural Search (SEO), Affiliate, Comparative Shopping Engines, Email, and Retargeting channels.
  • Premier Farnell
    Senior Director International (B2B) Marketing
    Premier Farnell 2010 - 2013
    Leeds, Gb
    Managed the multi-channel marketing initiatives for the Americas (Brazil, Canada, Mexico, U.S.) component of a $1.6 Billion Global Electronics Component Distributor. Responsible for all Print, Email, Paid (SEM) and Natural (SEO) Search, Web Merchandising and Social Media for the Americas. - Development of a multi-channel marketing strategy that supports sales and acquisition objectives for both the Online and Outside Sales Team channels. - Delivered improved website usability which resulted in increased site conversion and revenue growth through regional and global teams. - Coordinate with European and Asian teams to ensure global best practice for digital initiatives. - IDM Certification in Digital Marketing (Singapore)
  • Staples
    Director (B2B) Growth Marketing
    Staples 2006 - 2010
    Framingham, Ma, Us
    Responsible for Website Product Road Map, Site Usability, Search Engine Marketing, Product Content, Social Media and Expanding Share of Wallet through Category Penetration. Lead multiple cross functional teams with focuses ranging from: - Developed rich media content for social media marketing. - Improved online user experience through website development. - Optimized website through SEO and landing page coordination. - Leveraged web metrics to drive email sales. - Drove reduction in Returns and Allowance costs by working with Drop Ship Vendors. - Managed item level content process for over 50k+ items.Director of Web Merchandising (2006 - 2008)Direct management of multiple product lines (Furniture; Cleaning & Break Room; Mailing & Shipping) with over $170 million in annual sales.

Dan Spellman Skills

E Commerce Marketing Web Analytics Online Marketing Sem Multi Channel Marketing Seo Strategy Online Advertising Management Ppc B2b Marketing Strategy Cross Functional Team Leadership Email Marketing Advertising Social Media Marketing Leadership Sales Business Development Integrated Marketing Forecasting Start Ups Pricing User Experience Product Development Business Strategy Direct Marketing Organic Search Digital Marketing Social Media Retail Product Marketing Pricing Strategy Analytics Web Marketing Entrepreneurship Business To Business Web Design Project Management Direct Sales Pay Per Click Idm Certification Search Engine Marketing Search Engine Optimization Commercial Marketing Strategic Planning Digital Media Digital Strategy

Dan Spellman Education Details

  • The University Of Kansas
    The University Of Kansas
    Personnel Administration
  • University Of Missouri-Kansas City
    University Of Missouri-Kansas City
    Accounting

Frequently Asked Questions about Dan Spellman

What company does Dan Spellman work for?

Dan Spellman works for Take 3 Digital

What is Dan Spellman's role at the current company?

Dan Spellman's current role is Growth Marketing Leader.

What is Dan Spellman's email address?

Dan Spellman's email address is ds****@****tdi.com

What is Dan Spellman's direct phone number?

Dan Spellman's direct phone number is +184796*****

What schools did Dan Spellman attend?

Dan Spellman attended The University Of Kansas, University Of Missouri-Kansas City.

What skills is Dan Spellman known for?

Dan Spellman has skills like E Commerce, Marketing, Web Analytics, Online Marketing, Sem, Multi Channel Marketing, Seo, Strategy, Online Advertising, Management, Ppc, B2b.

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