Digital Analytics Clients within the Consumer Brand, SaaS, Publishing and other industries include:Ent Credit Union, Aristocrat Gaming, Embroker, Snap Finance, Western Dental, SpyTec, Primitive Skate, JackRabbit, ROSS Interactive, TasteMade, Turtle Beach, T3, Amazing Ribs, CrownBio, Doist, SpyTec GPS and more ...● Founded marketing analytics services agency responsible for over $1M in services revenue● Lead projects to integrate online and offline data sources including Google Marketing Suite (Google Analytics, Google Tag Manager, Google Ads, etc.), Adobe Analytics, Amplitude, MixPanel, Segment, SalesForce, HubSpot, FaceBook, AdRoll, Shopify and many, many more.● Lead our Measurement Plan Workshops to identify the OKRs (KPIs) that will make a bottom-line impact● Automated Reporting using Google Cloud, Stitch, DOMO, SuperMetrics and others.● Actionable Analysis including A \ B testing, user and audience segmentation, marketing automation improvements, marketing automation, and more To explore working together, schedule a free 30-minute call at https://calendly.com/mashmetrics/30min or reach out to me directly ✉ thomas@mashmetrics.com

At DataWatch I was responsible for designing, developing and advocating our Data Modeling and Data Visualization tools across Fortune 500 companies within Healthcare, Capital Markets, Gaming and Retail.As an advocate for "Reducing Time to Insight", I found the suite of DataWatch's products to be revolutionary in solving today's challenges with real-time data, volume constraints and visual discovery.Only Datawatch provides a Visual Data Discovery solution that can finally leverage all of the structured and unstructured data within your organization, including real-time sources. Now you can unlock valuable insights from data in static reports, PDF files, print spools and EDI streams. And visualize both historic as well as rapidly changing data using real-time data streams from sources like CEP engines, tick or machine data. Datawatch is your solution to Get the Whole Story!

● Managed and mentored >10 analysts within the Analytics team● Streamlined production process to minimize non-billable hours and efficient resource planning● Introduced automated reporting systems● Introduced Tableau for quick analysis and rich data visualizations● Put together packaged "KPI Definition Framework" to help medium and large business's map KPI's with key initiatives and the customer journey● Managed analytics retainers with key clients such as Petco, UnitedHealthcare, and Qualcomm

● Responsible for the creation and execution of Intranet Analysis Service roadmap● Managed onboarding and maintenance team which performed onboarding, tag audits, monthly reporting, 3-tier training program and help desk for > 20 properties● Developed integration between collected visitor login information and Active Directory Services to obtain segmentation by Employee Type, Profession, Role, Building Location and more. Used to determine true reach of Intranet content to intended audience(s).● Managed Tier 1-3 help desk for configuration, implementation, training and other service issues● Assured service was integrated with in-place hardware hosting maintenance contracts to assure consistent patching, monitoring and disaster recovery. Achieved 99.998% data collection over 3.5 years and a 98% system uptime rating● Created and conducted 3-tier Intranet Analysis Training course (Analytics Strategy, Tool Training, Data-driven management)● Created monthly dashboard system within Microsoft Excel to pull data from multiple profiles and reports, significantly reducing time spent creating required reports. This also made significant decreases in contractor expenditures to do the same work as well as increased adoption of metrics within project planning phases● Responsible for two upgrades of WebTrends Analytics OnPremise (over 250 profiles, 70GB of annual report storage, 4 server distributed architecture)● Managed services remotely with limited Redmond face-to-face contact

● Recognized for being an integral part of the NBCOlympics.com production SWAT team. This included round the clock status and analytics review meetings between Portland, New York and Torino, Italy throughout the Olympic timeframe● Developed Foundational Analytics for large-scale enterprises including: defining KPI’s, mapping KPI’s to key individuals, producing actionable scorecards, and configuring supporting reports● Trained customers on analytics Best Practices and how they related to various channels such as: Search, Mobile, Print and Display Advertising● Created Webtrends reporting and strategy best practices for Engagement Scoring, Module-level Tracking, and Customer Retention● Exceeded billable utilization goals throughout tenure● Perfect record of retaining at-risk clients through strong consulting skills● Specialized in large-scale multi-departmental enterprise implementations● Worked with enterprise-class clients including: Microsoft, Orbitz, Monster, Realogy, HSBC, Kimberly-Clark, MetLife, Gartner, and more

● Initiated DMEDI 6 Sigma project to standardize Enterprise-wide web analytics software (WebTrends Enterprise 7.0) saving more than $250,000/yr. This included establishing a change process to assure development changes did not negatively affect reporting architecture.● Coordinated with selected Business Units to establish business goals, online marketing goals and Key Performance Indicators● Adopted metrics based change methodology to optimize online marketing campaigns and web functionality/design through iterative design and A/B testing. Results included doubled click through rates, made significant conversion rate increases, and tripled internal users requesting access to reports● Worked closely with the Marketing Effectiveness Manager to create standards and guidelines to launch and measure ROI of all new product introduction marketing efforts● Initiated and co-managed DMAIC 6 Sigma project to transition www.cat.com from a content site to a lead generation model in order to create a value proposition and revenue model for the Cat.com Strategy and Services Group● Presented to several Caterpillar Divisional Meetings (approx. 300 people each) in order to increase the adoption of web analytics and educate on its terminology, usage, and best practices● Developed and maintained Paid/Organic Search Engine Marketing strategy (Doubled Year over Year organic referrals) while negotiating an agency contract to take over initiatives. Proved effectiveness through a. response to negative brand buzz b. CPM savings against relevant periodicals and trade papers● Managed development of revised public dealer locator resulting in a 30% conversion rate increase to selected Call to Action● Worked on DMAIC 6 Sigma team to select an Enterprise accepted eNewsletter application

● Project Manager for the development of a FLASH desktop administration tool to be used for large video storage systems. Architecture included: Flash MX, Flash Remoting, XML, gSOAP application server (client can not be revealed)● Consulted on the design, development, and product marketing for BRIDGEDexchange, an online ASP CRM, eCommerce and Web Analytics solution for BRIDGEleaf Studios● Constructed business, marketing and technical requirements for multi-channel inventory and sales management tool for The Black Dog. Within months of being contract signing, internet sales almost doubled through design changes and online marketing optimization, customer complaints declined and purchase conversion rates increased to greater than 7%.

● Worked with clients to assure creative was providing a positive ROI, while also assuring the CPA met Virtumundo’s effective CPM.● Trained Account Executives and Sales Associates on media formats, execution techniques, and marketing strategies (under my leadership individual client billings increased from $1000 to $15000 due to newly found cross-sell capabilities).● Constructed comprehensive Media Plans for Fortune 2500 corporations encompassing all online media formats.● Communicated campaign analysis with Executive, Management and Marketing staff both on the agency and client side.● Created analytic based optimization process to consistently improve eCPM rates.● Built Access database to assist in Media Buying, Media Planning, and Traffic Departments.● Worked with the Product Development group to define the Business and Technical Requirements for a newly developed reporting engine.

● Implemented and adopted Web Analytics strategy for all WHN stores (CoreMetrics)● Production Lead for top e-commerce stores: NBC, FOX and Playboy and more . Product sell-through of key client increased to 83%, average order size grew from $23 to $34, and cart abandonment rate decreased 50% under my direction.● Product Manager launch of WHN 2.0 Product Suite (ERP, Asset Management, Merchandising, Marketing and financial back-end tool used for Broadcast Media eCommerce sites). WHN stores received a combined 8MM visits a month (not including Playboy) with an average 4% system utilization and 1.5 sec page download time.● Decreased time to market from over 8 weeks to under 3 weeks and saved over $127K on each new store build. ● Increased client ROI through implementing productivity improvements. ● Established a new project roadmap, defining discovery, design, development and dialogue tasks that cut time to market from over 8 weeks to under 3 weeks and saved over $127K on each new store build. This was facilitated through the use of the Rational Unified Process.● Worked with the Director of Sales on key customer acquisition pitches.● Out of 250 upon start, was one of the final 11 before final meltdown.

● Full technical production cycle including requirement analysis, cost projection, time estimation, and solution architecture of technology initiatives.● Initiated and led Focus Groups for usability testing when appropriate.● Analyzed performance of online media campaigns and usability tests upon launch of property.● Worked with several technology business models including e-commerce, intranet/extranet sites and kiosk environments totaling over $7 million in billings.● Worked with top-tier brands such as: Bayer Agriculture, AMC Theaters, Sprint and BigFatWow.