S. May K. Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

As a strategic leader of the marketing division at ACS, I am leading transformative initiatives aimed at increasing audience engagement and boosting attendance at premier consumer shows and exhibitions across 40 states. My role is pivotal in navigating both B2B and B2C landscapes.As Executive Creative Director, I'm revamping the company's creative and brand strategy to create a modern, engaging vision that matches our brand voice across all channels. Led the optimization of SEM/paid advertising campaigns, increasing ROI through targeted bidding strategies and data-driven adjustments.Directed web redesign and development initiatives, enhancing site functionality and user experience to boost conversion. Oversaw the creative development of integrated marketing campaigns, managing both visual assets and copywriting, ensuring cohesive brand messaging and visually compelling materials that increased conversion. Supervise marketing budget effectively, allocating resources to optimize campaign outcomes and ROI. Oversaw targeted email marketing campaigns to boost customer interaction and retention, building a robust lead pipeline for both B2B and B2C markets – increasing vendor sign-ups.Strategically enhanced digital engagement by leading engaging social media campaigns and digital communication strategies, resulting in boost in online conversions.Formulated go-to-market strategies that accelerated market penetration, expanded brand recognition, and improved customer interaction.Led market research to uncover new business opportunities. Increased vendor sign-ups through targeted e-mail marketing campaigns.

Torrance, California, Us

Developed and implemented comprehensive digital marketing strategies that increased web traffic by 74% YoY and organic impressions by 215%, generating a $47M business pipeline within the first year through a refined SEO strategy, paid search optimization, and integrated digital marketing campaigns.Led competitive content assessments and market analysis to identify gaps and opportunities, informing high-impact content plans.Managed a high-performing team, overseeing end-to-end content development and ensuring alignment with user experience, brand objectives, and audience engagement goals.Implemented cross-channel content strategies that leveraged SEM and social media for improved brand presence, reach, and engagement.Directed creative strategy and execution of all marketing channels, including email campaigns, PPC ads, website and social media, ensuring brand consistency and delivering engaging storytelling that drove increased in brand awareness and conversion. Developed and executed web strategies with targeted UX/UI improvements, optimizing the customer journey.Led brand marketing initiatives that boosted marketing penetration, customer loyalty and overall brand equity, driving measurable business growth.

Charlotte, North Carolina, Us

Orchestrated comprehensive digital marketing strategies, integrating web enhancements, SEO, and content marketing to drive user engagement and web traffic.Directed the development and execution of strategic initiatives, leveraging advanced analytics to refine marketing approaches and enhance ROI. As a key leader in creative and brand strategy, I oversaw the ideation, conception and execution of campaigns across digital channels. Oversaw technological infrastructure, advocating for best practices and user-centered design to improve site performance and operational efficiencies. Fostered a high-performing team environment, hiring and training personnel to nurture continuous innovation and growth. Cultivated a digital marketing team that achieved 100% satisfaction in employee reviews by providing clear goals, motivational leadership, and active mentorship.

Charlotte, North Carolina, Us

Orchestrated digital transformation for traditional retailer, executing comprehensive strategy that propelled brand into e-commerce prominence.Developed and executed the overarching creative vision for marketing campaigns, ensuring alignment with business objectives and delivering innovating and impactful storytelling across all channels.Oversaw the rebranding and digital transformation of Rack Room Shoes, including the creative strategy for eCommerce, loyalty programs, and omnichannel marketing. Directed creative initiatives in print and digital, such as web content, email, social media, paid ads, community outreach, and public relations. Co-directed campaigns with top partners such as Nike, Puma, Adidas, and others to ensure brand alignment. Enhanced online presence by leading UX/UI improvements and innovative digital marketing campaigns, which bolstered customer acquisition. Managed creative process from inception to execution, ensuring content resonated and set benchmarks for user engagement. Instituted UX protocols based on user feedback, optimizing site performance and adhering to web best practices. Mentored digital team, fostering culture of innovation and leveraging data to inform creative decisions, aligning digital initiatives with business objectives and technological advancements.

In my role as Creative Director, I led the creative strategy for Shop.com’s eCommerce platform, steering the company’s creative direction to better align with business goals and market demands. Oversaw all aspects of content and creative direction, driving campaigns across print, digital, and event channels. I managed industry accounts and led creative and content initiatives for CPG, healthcare, travel and professional services.Played a crucial role in forging strategic brand partnerships, driving significant enhancements in brand visibility and consumer reach with cutting-edge marketing solutions, setting a new standard in collaborative success and innovative brand elevation.Led groundbreaking creative initiatives and campaigns for premier brands such as Walmart, Target, Nike, Converse, Bloomingdale's, Ralph Lauren, Macy's, Blue Nile, Home Depot, Petco, among others, elevating their market presence and consumer engagement to new heights. Developed event marketing initiatives for global expos and conferences, successfully coordinating creative strategies for distributors across Europe, Asia, and North America, resulting in a 46% increase in distributor participation and engagement at key industry events.

Bachelor Of Science - Bs, Information Technology

Bachelor Of Arts - Ba, Business/Corporate Communications