Randy Holland Email & Phone Number

Vancouver, Wa, Us

Portland, Oregon Area

Senior SEO Specialist with in-depth knowledge of on-page, off-page and technical SEO strategies, multiple analytic and tracking tools and SEO report generation. Guides SEO strategy for local, national and enterprise clients and executes SEO-driven lead generation campaigns through SEO strategies to garner measurable results and value.

Vancouver, Wa

I make researched and educated attempts to affect website SEO in a positive way. My goal is to make a website not only rank higher in search, but also reach and engage the right type of customers that benefit the business. Job Description:I'm responsible for improving our clients' organic, direct, and social media search results. I develop and launch SEO campaigns, identify areas of improvement, and attempt to improve website rankings (SERPs), engagement, and brand awareness in major search engines. As Sprout Digital's SEO Specialist I possess the following skills:• Manage 20 to 25 SEO client campaigns for local and regional businesses who expect an increase in organic search rankings• Develop SEO strategies for new and existing clients by analyzing website architecture, content, linking, and ranking signals• Effectively communicate to clients how proposed SEO strategies will influence SERPs and produce desired website conversions• Produce diagramed website content strategies for developers and designers by using keyword research and content silos• Use keyword research and content silos to produce content development outlines for content developer• Compile monthly SEO reports for clients and present SEO reviews/audits for annual client contract renewals–with account reps• Collaborate daily with project leader and developer on website projects to carry out on-page SEO techniques and page build-outs• Implement technical SEO including: JSON-LD markup, optimize images, breadcrumbs, internal linking, 301 redirects strategies• Correct client business listings/NAP using Yext platform and obtain backlinks using email outreach and guest blogging opportunitiesSprout Digital's SEO Services. sproutdigital.us/services/seo

Vancouver, Wa

As a freelance Digital Media Specialist, and Owner and Project Manager of Pixel River Digital Media (Jan 2011 - Sept 2012), I overseen approximately 40 website development projects from initial consultation through successful launch. I have gained the following experience:Secured approximately $40k in web development projects and generated $15k of work for local sub-contractors. Led collaborative website development projects and monitored and managed project schedules, risks, conflicts.Developed project plans and specifications to match client goals.Delivered project plans, proposals, and cost estimates to clients. Contributed to user interface, design, and development efforts.Managed project team members including: website developers, photographers, graphic designers, website usability teams, a university sanctioned intern, videographer, Wordpress Expert, PHP Developers. Maintained project documentation including: contracts, invoices, emails, expenses, client web hosting accounts. Retrieved Google Analytics and Moz reports to assess website performance, user engagement, and goal conversions.Reviewed web analytics results to enhance website search engine optimization, user engagement, and content. Published over 100 blog articles for local small business contractors.Created video content for small business YouTube channel receiving over 30k views.Provided in-person and remote Wordpress client training. I have experience and proficiency in the following:• Project Management• Team Management • Website Design and Development• Information Architecture • Proposal Writing• Client and Vendor Management • Usability Testing• Mac-based, Windows-based operating systems• FTP procedures and protocol• Google Analytics and Moz• Google Webmaster Tools• Wordpress Content Management System• Search Engine Optimization • Facebook, Twitter, Linkedin, Hootsuite• Salesforce• Smartsheet • HTML/XHTML/CSS• Content Development • Technical Writing

As a freelance web content development specialist, I’ve collaborated regularly on website development projects with local web designers. Web designers rely on my skill-sets to: -Produce written website content-Edit website content for search engine optimization-Incorporate website content using CSS, HTML, JavaScpript, Dreamweaver, WordPress, FTP technologiesAs a social media consultant, I’ve launched social media tools for local businesses and non-profits including: -Facebook Business Pages-Twitter accounts-Blogging platforms-YouTube channels

-Operated Class A semi-trailer truck daily-Responsible for $75k to $125k of equipment and product daily-Worked efficiently and effectively with store receiving clerks to provide on-time delivery of product-Organized time accordingly so delivery deadlines were met daily-Received Annual Safe Driving Reward every year employed

Provided vacation relief and back-up assistance to Lead Layout Specialist. Worked as a full-time advertising customer assistant.

Bachelors Of Arts: Digital Technology And Culture, Multi-Media Authoring, Technical Writing

Activities and Societies: Social Media workshops, VanCougar Newspaper, KOUG radio, Writing workshopsGraduated Summa Cum Laude (3.91 GPA).

Obtained A Class A Commercial Vehicle License, Medium/Heavy Vehicle And Truck Technology/Technician, 95.4

Obtained Class A Commercial Driver License from the only accredited truck driving school in the Northwest. While attending IITR, I logged.