Kimberly Carroll's Location
Dallas-Fort Worth Metroplex, United States, United States
Kimberly Carroll's Contact Details
Kimberly Carroll work email
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Kimberly Carroll personal email
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Kimberly Carroll phone numbers
About Kimberly Carroll
I build conversion machines for direct-to-consumer (DTC) brands combining marketing, tech and team talent to drive repeatable results.• Player-coach: Equally comfortable doing, mentoring and leading• Purpose-Made-Hybrid: I am equal parts marketer, technologist and strategist• Growth-Hacking Mindset: I believe smarts can trump spends• Data-Driven: I run on data, all day, every day• Shopify+ Ecosystem: Deep experience from build to maintenance• Go-to-Market Whisperer: 360º wrap around to get DTC brands up and running
Kimberly Carroll's Current Company Details
Kimberly Carroll Work Experience Details
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Vp Of EcommerceAmyris Aug 2021 - PresentEmeryville, Ca, Us
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PartnerGems Dance Competitions Jul 2017 - PresentArlington, Texas, UsMy passion project: I lead tech and ops for GEMS Dance Competitions, bringing competitive dance access to students in lesser-served cities with the goal of building strong, confident humans. -
Vp Of EcommerceOlika Apr 2016 - Aug 2021Greenbrae, California, UsOLIKA was acquired by Amyris in August 2021 -
Chief Digital StrategistWebsavant Sep 2015 - Aug 2021New York, Ny, UsQuantitative Marketing advisory assisting DTC brands bridge the gap between algorithmic profiling of target audiences and the way media is purchased/targeted. Go-to-market advisory helping several companies shift into D2C and the wide range of factors included in doing so from brand and experience to operations, marketing and logistics. -
Senior Advisor - Digital StrategyAbele International Nov 2017 - Aug 2019Singapore, Singapore, SgThe Abele Group aimed to build one of the world's first fully-digital banks, leveraging blockchain and artificial intelligence to increase efficiency, transparency and adoption of cryptocurrencies and digital assets. My role with Abele included all aspects of go-to-market including research, brand building, design, marketing planning, and media buying. -
Senior Advisor - Digital StrategyDistributed Finance Apr 2015 - Nov 2017My role as digital strategy advisor was to guide the go-to-market planning and implementation for this syndicated investment platform. This included the design of a sophisticated marketing engine using traditional and digital channels, target audience definition, platform design and development, product management, brand definition, UX/UI design, forecasting and revenue modeling, public relations, investor relations, and management of the technical build (Agile). -
Vice President Digital StrategyDelucchi Plus Jul 2013 - Apr 2015Washington, Dc, UsI led the digital services group for Delucchi Plus including search engine marketing, social marketing, web development, display advertising, email marketing, lead generation, ecommerce, analytics & insights, media and research. This position was a hands-on client advisory role in addition to hiring, growth and retention of an outstanding digital team. Together we consistently produced measurable impact for clients and profitability for the agency.Clients Included: National Harbor, The Capital Wheel, Tiny Jewel Box, MyEyeDr., Amazon Origins, Wisconsin Dells, Tommy Bartlett, FXVA, Mrs. Fields (Interbake), Mount Vernon, Door County, and Visit Buffalo Niagara. -
Chief Digital BrainEbrains, Inc. Jul 2013 - Apr 2015Delucchi Plus acquired eBrains and with such I became Chief Digital Brain, helping clients in the Travel & Tourism category to drive conversions through savvy digital marketing programs including social media, search marketing, content marketing, display advertising, and email marketing.
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Publisher & CeoMake It Better Media Oct 2010 - Jul 2013Wilmette , Illinois, UsIn 2008, I consulted on the launch of this print magazine and website for the Chicago North Shore. I led the initiative with a go-to-market strategy, monetization plan, information architecture, content strategy, complex CMS web build, SEO strategy, and the multi-varied aspects of launching a new media company.In 2010, Make It Better asked me to expand my director role into that of Publisher and CEO, to help this passionate group of women turn their idea into a profitable niche publishing business. This was a hands-on role, as I was responsible for everything from business strategy and strategic alliances to marketing programs, business development and all aspects technical. This project utilized every angle of my skill set: strategy, programming, marketing, SEO, PPC, design, modeling, information architecture, social media, training, and much more.At the conclusion of my tenure, we were mailing a monthly magazine (60,000 subscribers), operating a lively website(100k uniques), iPad edition, digital edition, social media program, research unit, multimedia unit, creative department, editorial department, email newsletter program (100k+ subscribers), events unit and a direct response program. I worked daily with advertisers from every milieu, often in a consultative role, to help them launch campaigns and initiatives to drive awareness, sales and community support.We hit some fantastic milestones under my leadership including: profitability, launch of an iPad edition, mobile formatted email campaigns, expanded product offerings, huge audience growth, and the honor of 17 publishing awards. -
Executive Interactive DirectorAvenue Marketing And Communications May 2004 - Oct 2010Chicago, Illinois, UsAs Executive Director of Interactive, I provided leadership for both the agency and our clients in all things web. Working directly with client executives, I developed strategies to solve key business challenges including branding & identity, messaging, positioning, e-commerce, e-marketing, go-to-market plans, revenue drivers, and conversion fun- nel issues. My blended skill set of technologist, creative and strategist consistently drove powerful results, generating more than $800M in direct revenue for our clients.From the early stages of a new product or company launch through the murky waters of high-politic channel conflict issues, my role was to bring new ideas and solutions that returned measurable results and fortified client relationships. I played a key support role in the business development cycle through thought leadership, RFP responses, technical specifications and proposal development.Clients included:Make It Better Media, Oprah, Vosges, Canyon Ranch, Turbochef, Educap, DocExchange, McDermott Will & Emery, Sona Mobile, Weber Grills, Academy of Achievement, Loan to Learn, InterfaceFLOR, Cleveland Clinic, Joffrey Ballet, Clarke, SCA/Tork, Cars.com, ST Residential, Marbles the Brain StoreExperience Keys: E-commerce web builds, Content Strategy, IA/UX,SEO & PPC Programs, Affiliate/Affinity Marketing, Content Marketing, Social Media Programs, Direct Response + PURLs, Go-to-market Strategy, Consumer Research, Metrics & Modeling, Design & Programming, Content Development, Business Development, Branding & Identity, Naming -
Creative DirectorArt.Com 2001 - 2003Indianapolis, Indiana, UsI led the redevelopment of the Art.com brand after its purchase from Getty Images. My role included innovating product search, design and development of new features, improving the customer experience and installing website analytics to maximize ROI. Results of this work include page views growing from 8 to 14 per visitor, time of visit lengthened by 2 minutes, sales doubled, average order size increased from $43 to $60 and in the first two months of My Gallery going live more than 60,000 users had created accounts.Conducted primary research, A/B testing, and eye tracking studies to build consumer personas• Developed a scalable navigation structure to help users navi- gate hundreds of thousands of products in 13,000 categories by more than 7,000 artists that resulted in a 30% increase in consumer satisfaction scores.• Designed and developed an email marketing program with weekly mailing volume of 4 millionDeveloped search engine marketing programs using PPC, banners, and rich media• Developed affiliate, affinity, co-op and co-reg programs• Developed RSS feeds to large shopping portals i.e. Amazon • Outside of the rebrand/redesign, major initiatives includedcustom search design, virtual frame shop, framing automation, My Gallery, limited editions, vintage originals, and complete revamp of all photography.Given the small core team of 20, I touched nearly every aspect of the business: strategy, content, product selection, merchandising, email marketing, print work, banners, affiliate programs, online media campaigns, co-op market- ing deals, large shopping portal projects, MSN, Yahoo, Amazon, PPC, photography, usability testing, and UI/UX design. And come holiday rush time, you could find me and the executive team on the shipping line. -
Director Of Creative Services – EsolutionsWidepoint Corporation 1998 - 2000Fairfax, Va, UsI joined Widepoint to help this tech-centric consulting firm expand their offerings from systems design and mainframe projects to more web-enabled work. In 4 months, I was able to grow this service division to a staff of 10 representing one of the most profitable groups within the firm.• Designed, directed and implemented web-based GUIs, infor- mation architecture, and user experience.• Managed client relationships through budgeting, profitability, estimating, contracts, negotiations, staffing, and training.• Created departmental development methodology integrating design, development and deployment.• Provided business development support through formalized RFP process and post- qualification round including strategy, design, and pitch development.Clients included: Pampered Chef, At Home America, Track Your Truck, Andersen Consulting, SmarteCarte, Hewitt & Associates, Grainger, Outside the Classroom, Chicago Board of Trade, Kirkland & Ellis, HouseRocket -
Creative DirectorEvo Interactive 1996 - 2000Founded consultative design agency focused on aiding engineering and technology firms in providing more unified website services including design, information architecture, user experience and usability testing. I provided design direction, pitch support and department development advice.Clients included: Eclipse Information Systems, Braxton & Butterfield, Chicago Systems Group, HRValue Group, Regional Technical Recruiter’s Association, Widepoint, United Cerebral Palsey, IL Arts Alliance, IL Criminal Justice Authority, PeopleBonus, PsychoTactics, New Haven Display, LifeSERV, Hartmarx, Compucoach, General Vitamin, Canvas on Demand, Chicago Dept. on Aging, Mayer Brown & Platt, ArtSelect
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Creative Services ManagerUsweb 1997 - 1998UsAcquisition of Modern Business Technology into USWeb/CKSI directed agency marketing efforts and established a creative practice within the consulting division resulting in a 65% increase in 1998 revenues of $7.5M. This included heavy participation in business development through speak- ing engagements, training workshops, and formal pitches. I managed client work including concept development, requirements gathering, and primary research.Clients included: Cole Parmer, Masterflex, Grainger, TransAmerica, Galileo, Zurich, Kemper, Armour Swift Eckrich, The St. Paul, Success Labs, Aerial, Borg-Warner, OnDemand Information, The OCC, McDonald’s -
Internet Commerce ConsultantFallon 1993 - 1997Minneapolis, Mn, UsAt Fallon, I acted as an internal consultant for Internet projects, helping both the agency teams and the clients understand what this new world was about and collaborating on projects to meet client goals. I worked on several industry firsts including an automobile configurator for BMW, live streaming video casts, online auto financing, online dealership management tools and several experimental commerce models.I began my career with Fallon as the Training Manager supporting more than 400 users in 3 national offices (These were the wild and wild days of Quark 1.0!). I developed a formal training program, designed core curriculum, and established FM University to enforce technology competency requirements. This naturally extended into agency technology champion and as the Internet emerged as a commercial platform, I transitioned into internal consultant.Clients included: Joe Boxer, United Airlines, Time Inc., BMW USA, Basin Bath Company, Conseco, Mercury Ma- rine, Nikon USA, Weyerhauser, Tidy Cats and Purina
Kimberly Carroll Skills
Email Marketing
Seo
Social Media Marketing
Marketing Strategy
Social Media
Digital Marketing
E Commerce
Web Strategy
Marketing
Online Marketing
Digital Strategy
Ppc
Online Advertising
Advertising
Web Analytics
Analytics
Integrated Marketing
Publishing
Start Ups
Content Strategy
Magazines
Digital Media
Blogging
Wordpress
Web Content
Sem
User Experience
B2b
Affiliate Marketing
Brand Development
Facebook
Content Development
Marketing Communications
Copywriting
Social Networking
Direct Marketing
Google Analytics
Google Adwords
Lead Generation
Creative Strategy
Web Design
Mobile Marketing
Media Planning
Interactive Advertising
Interactive Marketing
Newsletters
Web Marketing
Content Management
Public Relations
Content Marketing
Kimberly Carroll Education Details
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University Of Minnesota
Frequently Asked Questions about Kimberly Carroll
What company does Kimberly Carroll work for?
Kimberly Carroll works for Amyris
What is Kimberly Carroll's role at the current company?
Kimberly Carroll's current role is Player-Coach E-Commerce Leader for DTC Brands.
What is Kimberly Carroll's email address?
Kimberly Carroll's email address is ki****@****ter.net
What is Kimberly Carroll's direct phone number?
Kimberly Carroll's direct phone number is +131278*****
What schools did Kimberly Carroll attend?
Kimberly Carroll attended University Of Minnesota.
What skills is Kimberly Carroll known for?
Kimberly Carroll has skills like Email Marketing, Seo, Social Media Marketing, Marketing Strategy, Social Media, Digital Marketing, E Commerce, Web Strategy, Marketing, Online Marketing, Digital Strategy, Ppc.
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