Matthew Graves Email & Phone Number

Halifax, Nova Scotia, Canada And Winter Garden, Florida

Founded and managed an online marketing company specializing in creating software tools to help small businesses and home-based entrepreneurs improve web traffic, customer acquisition, and conversions. - Developed and launched over 50 different marketing websites and tools, including SaaS subscription models.- Responsible for all aspects of the company, including product design and development, software architecture and development, marketing systems, demand generation, hiring and management of remote teams, and optimizing the technical platform.- Managed a remote team of designers, developers, content producers using Slack, Zoom, and Asana, to create new products, features, and platforms.- Developed new products from ideation through development, release, and growth. Used primarily Agile / Scrum methods for project management and team organization.- Setup and managed dedicated servers and cloud services, including Windows Server 2019, SQL Server 2019, CentOS, and AWS.- Developed websites, software, and SaaS products using ASP, .NET, C#, PHP, SQL, AngularJS, HTML, Bootstrap, CSS, JavaScript, and JQuery. - Designed and managed customized email systems delivering and tracking over 3 million daily emails for clients, including dynamic personalization from multiple database sources.- Designing, planning, and executing multi-channel digital marketing campaigns including Facebook, YouTube, paid search, and display.- Built and managed a network of affiliates promoting our products and services, including creating unique tracking and conversion systems for our partners.- Attracted and managed an email audience of over 500,000 subscribers, including daily content marketing and promotions using custom written email systems, Get Response, Convert Kit, and HubSpot.

Halifax, Nova Scotia, Canada And Winter Garden, Florida

Founded a coaching and consulting company for entrepreneurs. We offer training programs, as well as one-on-one and group coaching, in the areas of technology, marketing, process improvement, and personal success. - Offer services, consulting, and project management in content marketing, sales funnel development, email audience building, email marketing, copywriting, and email deliverability. - Created content marketing systems using WordPress and custom-programmed automation systems.- Project Manager with a remote team of over 15 members worldwide to create a high-ticket course for creating your first online product.- Launch Manager for the course created above, resulting in $2.4 million in sales during the 10 day launch window. Tasks included creation of all sales funnel pages, tracking systems (GA / MixPanel), and integration with HubSpot.- Converted a client's entire organization over to use of Asana / Slack for all internal communications, project, and task management. Completely eliminated email for internal communication.- Programmed a dynamic shopping cart system using Stripe API / PayPal / Shopify with full funnel tracking.- Platforms used regularly include WordPress, Google Analytics / Tag Manager, Facebook Pixel / Business Manager, MixPanel, Click Funnels, Lead Pages, Asana, Slack, HubSpot, Get Response, AWeber, Convert Kit, InfusionSoft, and Active Campaign.

Orlando, Florida, United States

Reporting to the Vice President, New Media, I was responsible for all the technical aspects of website, email newsletters, online instruction academy, and membership programs until the acquisition by Comcast.- Recruited, trained, and managed a staff of 9 programmers and systems administrators- Served as Lead Project Manager on all new media projects- Converted our website content management system from ASP to .NET/C# to handle over 100,000 simultaneous visitors during major events- Designed the system to integrate with PGA Tour and European Tour to share live tournament scoring- Integrated on-air content for automated distribution via the website- Grew our email newsletter into the highest distribution golf publication, online or offline- Technology included Windows Server, SQL Server, ASP, .NET, C#, Linux.

Orlando, Florida, United States

Recruited, trained, and led the technical teams of developers to create TheGolfChannel.com.- Designed and programmed a content management system that was completely database-driven, using ASP on the front end and MS SQL Server on the backend. This was 3 years before WordPress was released.- Installed and maintained the entire server farm, including database replication and load balancing clusters.- Recruited and trained the development team- Lead Project Manager for the creation of the world's #2 golf website- Technology included Windows Server, SQL Server, ASP, .NET, C##, Linux.

New Glasgow, Nova Scotia, Canada & Truro, Nova Scotia, Canada

Founded and managed two private trade schools specializing in offering cutting edge information technology training and certifications to rural communities. - Developed over 100 different course elements that could be combined to create customized career-training for any student, ranging in length from 2 weeks to 18 months of total program length.- Founded the company, including all legal structures, business plans, and obtaining financing- Secured registration as a private trade school with the provincial and federal government, including approval of all courses and programs offered by Dept. of Education- Created a full line of courseware using innovative self-paced methodology in a classroom lab environment. Courseware was licensed to be used internationally.- Negotiated corporate training contracts with Michelin, local, provincial, and federal governments- Created adult retraining programs for Human Resources Development Canada- Trained in all major software programs and platforms, including Microsoft Certified Systems Engineers and Microsoft Certified Solutions Developers.- Expanded the business into two locations with over 25 full-time staff members- Recipient of Entrepreneur of the Year and Technology Achievement Awards from the Chamber of Commerce.- Recipient of International Curriculum Development Award by Career Blazers Learning Center, New York City.