Webster Lewin

Webster Lewin Email and Phone Number

Director, Innovation Lab - Communications @ Novartis
Chatham, NJ, US
Webster Lewin's Location
Chatham, New Jersey, United States, United States
Webster Lewin's Contact Details
About Webster Lewin

Webster is an accomplished digital marketer and 2019 Reed Awards Finalist, with extensive experience in social media and mobile marketing, who has consistently led brands and agencies to success in the changing digital media landscape. He has led strategy, planning, and execution of innovative marketing and advertising work in the verticals of consumer electronics, financial services, telecom, CPG, apparel, spirits, automotive, pharma/life-sciences, wellness, beauty brands, and politics.Webster has leveraged research, deep consumer insights, and his extensive content production and creative skills to lead innovative B2C and B2B digital marketing and advertising campaigns for many national and global clients. including; Bank of America, P&G, Johnson & Johnson, Purina, dressbarn, Microsoft, Nokia, Nike, Citi, Subaru, Heineken, Sprint, Verizon Wireless and others.He served as Chief Digital Strategist on the U.S. Congressional race for Democratic nominee Mark Dunec in New Jersey's 11th District, leading digital strategy, social media, media planning & buying, SEM/SEO, online video, web design, and content creation.Prior to that Webster was responsible for driving mobile strategy and experience design at Starcom MediaVest Group on both the Microsoft and P&G accounts. Webster served within Publicis Groupe agencies for over five years. Prior to SMG he led the creative team at Phonevalley/Digitas LBi. He transferred there from MSLGROUP where he led digital strategy, mobile, and social media marketing. Before joining Publicis Group, Webster led mobile marketing at R/GA, and was a senior mobile strategist at VML.Webster came to digital marketing from film and television. He has written, directed, and produced for TV, film and online. In the late 1990's co-founded DE-LUX'O, the award-winning interactive design studio and digital publishing company, which is noted for creating the first online animated series.

Webster Lewin's Current Company Details
Novartis

Novartis

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Director, Innovation Lab - Communications
Chatham, NJ, US
Webster Lewin Work Experience Details
  • Novartis
    Director, Innovation Lab - Communications
    Novartis
    Chatham, Nj, Us
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  • C&A Digital
    Group Copy Supervisor
    C&A Digital Sep 2024 - Present
    White Plains, New York, Us
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  • @Wloglobal
    Principal And Founder
    @Wloglobal Feb 2002 - Present
    New York Metro, Us
    Social media marketing strategies and execution (paid & organic), content strategist, design thinking facilitator, story consultant, Chinese-English translation consulting, and executive producer for multichannel content. Produced, wrote, and consulted on various social media campaigns, and video productions, including, commercials, comic shorts, political campaign videos, and social media integrations. Recent projects include:• During the 2020 election, managed 180 State & City Facebook pages for Humanity First, a group supporting the Andrew Yang 2020 campaign. Recruited content creators, created content, and mentored over 850 volunteer Page Editors.• Named a 2021 and 2019 Reed Awards Finalist for my social media campaigns• Social Media Director for Rocket Media television production, FOOD DUDES. • Contracted to lead content strategy on multiple campaigns for JPMorgan Chase & Co.• Contracted to lead digital content strategy for multiple campaigns at Ogilvy CommonHealth
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  • Omnicom Health Group
    Content Strategist / Group Copy Supervisor
    Omnicom Health Group Sep 2021 - Oct 2023
    New York, Ny, Us
    Currently leading copy development on numerous market access projects for clients like Sarepta Therapeutics, BluePrint Oncology, and Mirati Therapeutics. Previously led content strategy at WildType Health for clients that include Merck (Keytruda).
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  • Merck
    Content Strategist / Senior Copywriter
    Merck Jul 2019 - Sep 2021
    Rahway, New Jersey, Us
    Working at Merck Creative Studios, an internal agency providing digital services, content strategy, and content development of websites and applications including augmented reality surgical experiences leveraging Microsoft HoloLens technology.
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  • Novartis
    Multi-Channel Marketing Consultant (Contractor)
    Novartis 2017 - 2018
    Basel, Baselstadt, Ch
    Contracted to manage a large-scale, cross-channel marketing automation projects across multiple brands targeting patients, caregivers, & prospects, and managing multiple third-party vendors, including Epsilon and McKesson.
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  • Baldwin & Obenauf, Inc.
    Digital Strategy Director
    Baldwin & Obenauf, Inc. 2016 - 2017
    Somerville, New Jersey, Us
    Contracted to lead digital marketing strategy, content strategy, content creation, and social media strategy on work for various high-profile clients.• Defined content strategy and content creation for KPMG Masters social media campaign, including content calendar, video content planning, infographics, and user generated content.• Developed engaging online video and other online content for MasterCard, JP Morgan Chase, Johnson & Johnson, and BioReference Laboratories.
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  • Idt Corporation
    Director Of Digital Marketing
    Idt Corporation 2015 - 2016
    Newark, Nj, Us
    Led digital marketing for IDT Telecom’s BOSS Revolution, the international calling service that provides simple, reliable and inexpensive ways to connect with friends and family abroad via the web and mobile applications for iPhone and Android.• Designed, developed and managed digital marketing plans across the spectrum of digital marketing platforms (paid, earned, and owned) in the US market as well as select international markets. • Ensured monetization and performance of mobile applications, online video, website, and developed direct response and branding advertising programs to increase traffic, conversions, and online sales.• Led the marketing planning for the relaunch of the BOSS Revolution mobile app with a focus on improving user on-boarding, app store optimization, and developing new revenue streams.
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  • Kpmg Us
    Lead Digital Marketing Strategist, Asset Business (Contractor)
    Kpmg Us 2015 - 2015
    New York, Ny, Us
    Contracted for a three month planning assignment to develop the digital launch plan for a line of tablet-based real-time business intelligence solutions for the firm’s manufacturing, finance, healthcare, and energy clients.• Developed digital lead generation strategy leveraging content marketing, online display, SEM, SEO, social media, mobile marketing, email, and other channels targeting CXO-level business decisions makers in large to medium size companies in US, UK, and Germany.
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  • Mark Dunec For Congress
    Digital Director
    Mark Dunec For Congress Mar 2014 - Nov 2014
    Led social media, paid media planning & buying, website design and content creation on Mark Dunec’s campaign for the U.S. House of Representatives in New Jersey's 11th Congressional District.• Led redesign of website and email templates to implement responsive design and support of the 30% of web traffic coming from mobile and tablet devices; Lowered bounce rates by 15% and increased page views/session by over 100% • Led digital media planning and buying across social, display, and search reaching virtually 100% of eligible voters in New Jersey’s 11th Congressional District.• Increased Facebook audience by over 573 percent and Twitter following by over 780 percent, via a combination of organic post engagement and targeted fan acquisition campaigns.
  • Publicis Groupe
    Senior Digital Innovator
    Publicis Groupe Sep 2008 - Mar 2014
    Paris, Ile De France, Fr
    Drove digital innovation for P&G and other clients at three Publicis Groupe agencies over six years, including Starcom MediaVest Groupe, Phonevalley / Digitas LBi, and MSLGROUP:
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  • Starcom Mediavest Group
    Svp, Director Of Mobility
    Starcom Mediavest Group 2013 - 2014
    Chicago, Il, Us
    Assigned to lead mobile strategy on the Microsoft account and mobile experience design for P&G.• Led development of P&G mobile creative best practices, defining the working creative standards for mobile ad units across all of P&G’s communications planning agency partners.• Developed and launched the agency's Brand Mobility Assessment process to evaluate the performance of the mobile experiences of client brands and identify performance gaps and opportunities for improvement across paid, earned, and owned media.• Led mobile advertising strategy across the Microsoft brand portfolio. Optimized Microsoft’s paid media experiences on Facebook and Twitter, and created numerous POV’s and presentations on mobility related topics for Microsoft clients and internal teams. Increased brand favorability and purchase intent by 20 percent for Surface tablets via location targeted mobile ad using dynamic creative in the call to action.
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  • Phonevalley
    Vp, Executive Creative Director
    Phonevalley 2011 - 2012
    Levallois Perret, Fr
    Transferred from MSLGROUP in late 2011 to lead the global creative team at Phonevalley, a unit of Digitas LBi.• Led ideation, creative strategy, social media integration, UX, and design for mobile apps, sites, and ad units across all client accounts, including; Bank of America, Merrell Edge, Herbal Essences, Duracell Powermat, Purina, Maybelline, Kettle One, AbbVie, Logitech, Always, Crest, and others.• Implemented major process improvements to improve workflow for creative staff of 15 designers, art directors, creative directors, and copywriters based in New York, Boston, Chicago, Paris, and Los Angeles.Phonevalley was awarded OMMA's 'Mobile Marketing Agency of the Year' in 2009 and 2010 in the U.S. and in Europe.
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  • Mslgroup
    Svp, Director Of Digital Innovation And Strategy
    Mslgroup 2008 - 2011
    Paris, Fr
    Led social media and marketing innovation at MSLGROUP across multiple offices working with a wide variety of clients, including: Citi, Bayer, GM, P&G, Nestle, Underwriters Laboratories, dressbarn, Heineken, and others. • Led the creation of P&G’s global Facebook toolkits for multiple P&G brands, and launched the first official U.S. YouTube channel and Facebook page for Heineken, reaching over 2MM users within two years. • Conceived of and launched the Heineken Wisdom Wall mobile Facebook app, which was the first branded mobile Facebook application, and the first to use Facebook for LDA compliance.• Led digital strategy for four years on the Underwriters Laboratories, Safety At Home Holiday campaigns, including the ‘Just Look For UL’ holiday sweeps (used MMS and image recognition), and • Launched women’s apparel brands Dressbarn and mauirces into social media and built each brand’s SMS club which reached hundreds of thousands of customers, providing mobile a content and coupons. Generated millions of dollars in sales (marurices + $7 million, dressbarn +$9 million).
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  • Mobile Marketing Association North America Board Of Directors
    Board Member
    Mobile Marketing Association North America Board Of Directors 2008 - 2008
    New York City, Nyc, Us
    Elected member of the 2008 Mobile Marketing Association North America Board of Directors.
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  • R/Ga
    Director Of Mobile Marketing
    R/Ga 2006 - 2008
    New York, Ny, Us
    Led mobile strategy, multichannel integration, user experience design, and mobile media planning.• Developed the agency’s full service mobile marketing practice, significantly growing annual mobile revenues by over 300 percent each year. Led mobile strategy, multichannel integration, user experience design, and mobile media planning.• Responsible for P/L, vendor evaluation and management, staff training, and business development.• Extended mobile capabilities across all R/GA accounts. Identified and developed mobile marketing and advertising opportunities for clients that included; Nike, Nokia, L’Oreal, Subaru, Ad Council, Johnson & Johnson, Avaya, Goldman Sachs, SC Johnson, Barnes & Noble, Verizon Wireless, and others.
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  • Vml
    Mobile Marketing Supervisor
    Vml 2005 - 2006
    New York, New York, Us
    Developed agency’s go-to-market strategy for mobile as part of the Applied Technologies Group. Led mobile strategy and planning for Sprint, Microsoft, MSN, Burger King, Adidas, and other VML clients.
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  • Vml
    Mobile Marketing Strategist
    Vml 2005 - 2005
    New York, New York, Us
    Served as lead mobile marketing consultant for the Sprint Madison Project, which led to the launch of the Sprint Mobile Media Network, the industry’s first wireless carrier-operated mobile media network.
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  • Vml
    Associate Creative Director
    Vml 2005 - 2005
    New York, New York, Us
    Associate Creative Director and Senior Copywriter on various marketing programs Windows Mobile, Windows Embedded, and MSN, including RealityFame.com (winner of two gold OMNI Awards), MSN Spaces, MSN Messenger 7.0, MSN Mobile Messaging, and MSN Video Conversation.
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  • Vml
    Senior Copywriter
    Vml 2003 - 2005
    New York, New York, Us
    Served as Senior Copywriter for Sprint account. Creating successful of interactive, print, video and direct mail for various divisions within Sprint, including; Sprint Business, Sprint International, Sprint Government Services, Sprint Wholesale, and the Sprint Brand Group. Also lead copy for Simon Property Group and Best Western accounts.
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  • Walt Disney Television International
    Producer - Director
    Walt Disney Television International 2001 - 2002
    Burbank, Ca, Us
    Writer / Producer for Walt Disney Television International, Beijing. Created segments for Chinese version of “America’s Funniest Home Videos”, “Dragon Club”, and developed other TV pilots.
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  • Nurun China (Formerly China Interactive)
    Creative Director (Freelance)
    Nurun China (Formerly China Interactive) 2001 - 2002
    Montreal , Québec, Ca
    Served as freelance Creative Director on several interactive marketing campaigns at Shanghai-based China Interactive (now Nurun China) for clients that included Citibank, Audi, Siemens Mobile Networks, & Bertelsmann Online.
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  • Madeforchina
    Editor In Chief
    Madeforchina 2001 - 2001
    Developed case studies in digital marketing in China for weekly email newsletter to marketing directors.
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  • Magnet Interactive
    Senior Producer
    Magnet Interactive 1999 - 2000
    Us
    This agency became AKQA in October of 2000. Led web development work Quiksilver, Roxy, Nissan, Red-Dots (Hong Kong) and others clients.
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  • Dvdexpress
    Senior Producer
    Dvdexpress 1999 - 1999
    Led content production and the site re-design of one of the first major online retailers for DVD.
  • Cow Interactive
    Senior Producer
    Cow Interactive 1997 - 1999
    Zwolle, Nl
    Led website, CR-ROM, and intranet development work for brands that included TRUTH (State of Florida’s groundbreaking anti-smoking campaign), Imagine Television (Felicity), Walt Disney, Mercedes-Benz, Tetra Pak, and others.
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  • De-Lux'O
    Co-Founder, Creative Director
    De-Lux'O 1994 - 1997
    • Co-Created and the internationally acclaimed CD-ROM, THE ENCYCLOPEDIA OF CLAMPS, which has been exhibited in museums and festivals worldwide. • Co-Created the internationally acclaimed animated Web-serial, CYCLOPS BOY – ONE EYED DETECTIVE, which debuted on American Cybercast. • Directed and produced the internationally acclaimed CD-ROM documentary, BARMINSKI: CONSUMER PRODUCT, about artist Bill Barminski. • Created and produced various online marketing projects for clients like Sony Pictures, Capitol Records, Sony Electronic Publishing, American Film Institute, AOL, IEC and American Cybercast

Webster Lewin Skills

Mobile Marketing Digital Strategy Digital Marketing Digital Media Social Media Social Media Marketing Mobile Devices Interactive Marketing Mobile Advertising Online Advertising Content Strategy Strategy Mobile Applications Interactive Advertising Marketing Strategy Online Marketing Interaction Design Creative Direction Marketing Strategic Partnerships Integrated Marketing User Experience Thought Leadership New Media Television Video Copywriting Public Relations Political Communication Political Campaigns User Interface Design Creative Writing Scriptwriting Search Engine Optimization Art Direction Political Consulting Political Strategy Team Management Game Design Content Creation Team Leadership Branded Content Video Production Sem Seo Creative Strategy

Webster Lewin Education Details

  • Columbia University
    Columbia University
    Film Directing
  • The University Of Texas At Austin
    The University Of Texas At Austin
    Television And Film
  • Rutgers University
    Rutgers University
    Design Thinking

Frequently Asked Questions about Webster Lewin

What company does Webster Lewin work for?

Webster Lewin works for Novartis

What is Webster Lewin's role at the current company?

Webster Lewin's current role is Director, Innovation Lab - Communications.

What is Webster Lewin's email address?

Webster Lewin's email address is wl****@****one.com

What is Webster Lewin's direct phone number?

Webster Lewin's direct phone number is +120132*****

What schools did Webster Lewin attend?

Webster Lewin attended Columbia University, The University Of Texas At Austin, Rutgers University.

What skills is Webster Lewin known for?

Webster Lewin has skills like Mobile Marketing, Digital Strategy, Digital Marketing, Digital Media, Social Media, Social Media Marketing, Mobile Devices, Interactive Marketing, Mobile Advertising, Online Advertising, Content Strategy, Strategy.

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