Webster Lewin Email & Phone Number

Chatham, NJ, US

White Plains, New York, US

New York Metro, US

• Social media marketing strategies and execution (paid & organic), content strategist, design thinking facilitator, story consultant, Chinese-English translation consulting, and executive producer for multichannel.
• During the 2020 election, managed 180 State & City Facebook pages for Humanity First, a group supporting the Andrew Yang 2020 campaign. Recruited content creators, created content, and mentored over 850 volunteer Page.
• Named a 2021 and 2019 Reed Awards Finalist for my social media campaigns
• Social Media Director for Rocket Media television production, FOOD DUDES.
• Contracted to lead content strategy on multiple campaigns for JPMorgan Chase & Co.
• Contracted to lead digital content strategy for multiple campaigns at Ogilvy CommonHealth

New York, NY, US

Currently leading copy development on numerous market access projects for clients like Sarepta Therapeutics, BluePrint Oncology, and Mirati Therapeutics. Previously led content strategy at WildType Health for clients that include Merck (Keytruda).

Rahway, New Jersey, US

Working at Merck Creative Studios, an internal agency providing digital services, content strategy, and content development of websites and applications including augmented reality surgical experiences leveraging Microsoft HoloLens technology.

Basel, Baselstadt, CH

Contracted to manage a large-scale, cross-channel marketing automation projects across multiple brands targeting patients, caregivers, & prospects, and managing multiple third-party vendors, including Epsilon and McKesson.

Somerville, New Jersey, US

• Contracted to lead digital marketing strategy, content strategy, content creation, and social media strategy on work for various high-profile clients.
• Defined content strategy and content creation for KPMG Masters social media campaign, including content calendar, video content planning, infographics, and user generated content.
• Developed engaging online video and other online content for MasterCard, JP Morgan Chase, Johnson & Johnson, and BioReference Laboratories.

Newark, NJ, US

• Led digital marketing for IDT Telecom’s BOSS Revolution, the international calling service that provides simple, reliable and inexpensive ways to connect with friends and family abroad via the web and mobile.
• Designed, developed and managed digital marketing plans across the spectrum of digital marketing platforms (paid, earned, and owned) in the US market as well as select international markets.
• Ensured monetization and performance of mobile applications, online video, website, and developed direct response and branding advertising programs to increase traffic, conversions, and online sales.
• Led the marketing planning for the relaunch of the BOSS Revolution mobile app with a focus on improving user on-boarding, app store optimization, and developing new revenue streams.

New York, NY, US

• Contracted for a three month planning assignment to develop the digital launch plan for a line of tablet-based real-time business intelligence solutions for the firm’s manufacturing, finance, healthcare, and energy.
• Developed digital lead generation strategy leveraging content marketing, online display, SEM, SEO, social media, mobile marketing, email, and other channels targeting CXO-level business decisions makers in large to.

• Led social media, paid media planning & buying, website design and content creation on Mark Dunec’s campaign for the U.S. House of Representatives in New Jersey's 11th Congressional District.
• Led redesign of website and email templates to implement responsive design and support of the 30% of web traffic coming from mobile and tablet devices; Lowered bounce rates by 15% and increased page views/session by.
• Led digital media planning and buying across social, display, and search reaching virtually 100% of eligible voters in New Jersey’s 11th Congressional District.
• Increased Facebook audience by over 573 percent and Twitter following by over 780 percent, via a combination of organic post engagement and targeted fan acquisition campaigns.

Paris, Ile De France, FR

Drove digital innovation for P&G and other clients at three Publicis Groupe agencies over six years, including Starcom MediaVest Groupe, Phonevalley / Digitas LBi, and MSLGROUP:

Chicago, IL, US

• Assigned to lead mobile strategy on the Microsoft account and mobile experience design for P&G.
• Led development of P&G mobile creative best practices, defining the working creative standards for mobile ad units across all of P&G’s communications planning agency partners.
• Developed and launched the agency's Brand Mobility Assessment process to evaluate the performance of the mobile experiences of client brands and identify performance gaps and opportunities for improvement across paid.
• Led mobile advertising strategy across the Microsoft brand portfolio. Optimized Microsoft’s paid media experiences on Facebook and Twitter, and created numerous POV’s and presentations on mobility related topics for.

Levallois Perret, FR

• Transferred from MSLGROUP in late 2011 to lead the global creative team at Phonevalley, a unit of Digitas LBi.
• Led ideation, creative strategy, social media integration, UX, and design for mobile apps, sites, and ad units across all client accounts, including; Bank of America, Merrell Edge, Herbal Essences, Duracell Powermat.
• Implemented major process improvements to improve workflow for creative staff of 15 designers, art directors, creative directors, and copywriters based in New York, Boston, Chicago, Paris, and Los Angeles.Phonevalley.

Paris, FR

• Led social media and marketing innovation at MSLGROUP across multiple offices working with a wide variety of clients, including: Citi, Bayer, GM, P&G, Nestle, Underwriters Laboratories, dressbarn, Heineken, and others.
• Led the creation of P&G’s global Facebook toolkits for multiple P&G brands, and launched the first official U.S. YouTube channel and Facebook page for Heineken, reaching over 2MM users within two years.
• Conceived of and launched the Heineken Wisdom Wall mobile Facebook app, which was the first branded mobile Facebook application, and the first to use Facebook for LDA compliance.
• Led digital strategy for four years on the Underwriters Laboratories, Safety At Home Holiday campaigns, including the ‘Just Look For UL’ holiday sweeps (used MMS and image recognition), and
• Launched women’s apparel brands Dressbarn and mauirces into social media and built each brand’s SMS club which reached hundreds of thousands of customers, providing mobile a content and coupons. Generated millions of.

New York City, NYC, US

Elected member of the 2008 Mobile Marketing Association North America Board of Directors.

New York, NY, US

• Led mobile strategy, multichannel integration, user experience design, and mobile media planning.
• Developed the agency’s full service mobile marketing practice, significantly growing annual mobile revenues by over 300 percent each year. Led mobile strategy, multichannel integration, user experience design, and.
• Responsible for P/L, vendor evaluation and management, staff training, and business development.
• Extended mobile capabilities across all R/GA accounts. Identified and developed mobile marketing and advertising opportunities for clients that included; Nike, Nokia, L’Oreal, Subaru, Ad Council, Johnson & Johnson.

New York, New York, US

Developed agency’s go-to-market strategy for mobile as part of the Applied Technologies Group. Led mobile strategy and planning for Sprint, Microsoft, MSN, Burger King, Adidas, and other VML clients.

New York, New York, US

Served as lead mobile marketing consultant for the Sprint Madison Project, which led to the launch of the Sprint Mobile Media Network, the industry’s first wireless carrier-operated mobile media network.

New York, New York, US

Associate Creative Director and Senior Copywriter on various marketing programs Windows Mobile, Windows Embedded, and MSN, including RealityFame.com (winner of two gold OMNI Awards), MSN Spaces, MSN Messenger 7.0, MSN Mobile Messaging, and MSN Video Conversation.

New York, New York, US

Served as Senior Copywriter for Sprint account. Creating successful of interactive, print, video and direct mail for various divisions within Sprint, including; Sprint Business, Sprint International, Sprint Government Services, Sprint Wholesale, and the Sprint Brand Group. Also lead copy for Simon Property Group and Best Western accounts.

Burbank, CA, US

Writer / Producer for Walt Disney Television International, Beijing. Created segments for Chinese version of “America’s Funniest Home Videos”, “Dragon Club”, and developed other TV pilots.

Montreal, Québec, CA

Served as freelance Creative Director on several interactive marketing campaigns at Shanghai-based China Interactive (now Nurun China) for clients that included Citibank, Audi, Siemens Mobile Networks, & Bertelsmann Online.

Developed case studies in digital marketing in China for weekly email newsletter to marketing directors.

US

This agency became AKQA in October of 2000. Led web development work Quiksilver, Roxy, Nissan, Red-Dots (Hong Kong) and others clients.

Led content production and the site re-design of one of the first major online retailers for DVD.

Zwolle, NL

Led website, CR-ROM, and intranet development work for brands that included TRUTH (State of Florida’s groundbreaking anti-smoking campaign), Imagine Television (Felicity), Walt Disney, Mercedes-Benz, Tetra Pak, and others.

• Co-Created and the internationally acclaimed CD-ROM, THE ENCYCLOPEDIA OF CLAMPS, which has been exhibited in museums and festivals worldwide.
• Co-Created the internationally acclaimed animated Web-serial, CYCLOPS BOY – ONE EYED DETECTIVE, which debuted on American Cybercast.
• Directed and produced the internationally acclaimed CD-ROM documentary, BARMINSKI: CONSUMER PRODUCT, about artist Bill Barminski.
• Created and produced various online marketing projects for clients like Sony Pictures, Capitol Records, Sony Electronic Publishing, American Film Institute, AOL, IEC and American Cybercast

Mfa, Film Directing

Bs, Radio, Television And Film

Certificate, Design Thinking