A results-driven, progressive thinker with more than 25 years in leadership roles centred around people management, sales and marketing, with solid track records in proving revenue traction. I’ve built departments focused on integrated media, marketing, sales and branding to deliver key brand moments that challenge the status quo of the advertising scene in Singapore.At the core of my work is people; I’ve built and coached high performing, self-sustaining teams. I was given opportunities to helm varied portfolios over the course of my career, which includes leading a 150-strong integrated media solutions sales team, managing shopping malls, building a stable of radio stations and conceptualising mega festivals. Beyond having a commercial mind, I have amassed a vast network of journalists, editors, movers & shakers in the media and creative industry that I’m proud to call friends. The collective “we” thrive on synergising what’s creative and cool, with projects that bring in the dollars. I thrive on challenges, am obsessed with solutions, and driven to succeed. I relish the challenge and dynamics of change and disruption. It is in my DNA. It is what I seek, what I embrace and how I’ve continually evolved over the years.