Wee Wang Goh Email & Phone Number

Singapore

STRIDES is the business arm of SMRT Corporation. As Director of Group Marketing, I lead a team overseeing the development of branding and marketing strategies for STRIDES, leveraging on the strengths and capabilities of SMRT Corporation, as it looks to expand its international footprints.In my other portfolio in Business development for non-fares, it is active seeking of opportunities overseas to provide consultancy for transit lifestyle and precinct development that can help build communities in the stations while delivering lifestyle conveniences on the the go to redefine how commuters work, play and shop.

Led and developed the Public Relations and Communications strategy and goals for Putien as it steps up its momentum to expand across Asia and beyond. Also responsible for the conceptualisation and marketing of new FnB concepts, as part of group’s strategy to expand its portfolio and reach to serve different target consumer segments.

1000 Toa Payoh North Newscentre

Transformed the media & sales solutions team to drive revenue performance across multi-platforms - print, digital, radio and outdoor delivering annual revenue in excess of $300m. Engagement with advertisers across all industry sectors and advertising agencies provided deep understanding of the media landscape and marketing challenges faced by marketers. Was part of core management team implementing the integration of the multi-platform sales and support teams, formation of incentive schemes and training.Took charge of the formation of platform sales development teams to implement strategies to grow revenue for digital, radio and outdoor .Delivered 20+% year-on-year growth for digital and radio in the first year. Collaborated with cross-functional teams and product owners to deal with product positioning and pricing strategies, which are necessary to enhance clients’ communication objectives. Beyond advertising revenue, I have always managed to tap on my broad network and contact list to support clients’ PR needs, which proved especially effective in crisis management.

Singapore

Successfully curated and launched Singapore’s first Coffee Festival in 2016. Captured the millennial target audience through a 360 marketing and content campaign across TV, print, radio, digital and social media. Generated over $2m worth of earned media mileage and complete event sold out.

Singapore

Achieved 100% occupancy and positive reversion for Paragon, The Clementi Mall and The Seletar Mall. Valuable insights into the formation and implementation of the right leasing strategies, analysis of retail sales performances and keen understanding of the operational challenges faced by mall owners and retailers from different sectors.

Singapore

Successfully reformatted and rebranded SPH’s radio stations tapping on the synergy and resources that were available within the SPH group. Turned around the loss-making subsidiary within 2 years and increased revenue 5 folds. Instrumental in the successful birth of Kiss92 which became Singapore’s No 2 English station within 3 years through clear positioning, marketing and solid programming.

Singapore

Handled 2 key core sectors - Fashion and Beauty (2000 to 2001) and Telecommunication (2002-2005) Key advertisers included Singtel, M1, Starhub, Nokia, Sony Ericsson, Rolex, The Swatch Group, The Richmont Group and The Hour Glass.

Led the advertising and promotions team to manage the overall media planning, advertising, events and publicity for all the brands under BP de Silva Group and The Swatch Group - Omega, Swatch, Rado, Longines, Audemars Piguet, Tissot, Calvin Klein, Hamilton and RISIS. Executed product launch events with international brand ambassadors which included Cindy Crawford, Michael Schumacher (for Omega), Aishwarya Rai (for Longines), Michael Chang (for Tissot) , etc.

Singapore

Core agencies and clients assigned included JWT , Baccarat, In-ads handling the media and creative solutions needs for advertisers such as Citibank, Robinsons, Metro, Swatch Group, Nike, Sanyo and Best Denki.

Singapore

This is where I developed my event management skills. From ideation to sourcing for the right event venues, from production set design and construction to drawing up program rundown. I was able to apply these knowledge effectively as I moved on to other roles further down my career.