I am a seasoned professional with extensive experience in global news, community and social management, digital marketing, executive leadership, communications, operations, and change management. My career includes significant roles at XX Artists (now Media Monks) and BuzzFeed.At XX Artists, I developed and implemented engagement strategies for YouTube's global social media platforms. I led successful product launch campaigns and managed executive social strategies, driving a notable increase in positive engagement. My team executed strategies for clients like Google, DreamWorks, and Taylor Swift.At BuzzFeed, I played a key role in merging news social, news app, newsletter, and global homepage resources, optimizing workflow and collaboration. Our department's performance in developing the BuzzFeed News App earned us the 2017 Webby Award for Best News App.As Editor of Social and a founding member of BuzzFeed's social media team, I launched all BuzzFeed News social channels, significantly expanding our content's reach. This initiative amplified our news, politics, entertainment, tech, LGBTQ, science, and sports content. My contributions were recognized by Time magazine, naming me one of the most influential people on the internet in 2013.I also led the successful launch of the BuzzFeed NY video department, enhancing video content production and distribution. As project lead for the collaboration between NowThis and BuzzFeed's social-first video initiatives, I produced content that resonated with audiences, resulting in millions of views and shares.Beyond my expertise in social and digital storytelling, I have extensive experience in internal and external communications, effectively disseminating key messages with clarity and impact.I have a strong background in people management, enabling me to lead, motivate, and mentor teams effectively. My experience in operations and project management has honed my skills in streamlining processes, optimizing efficiency, managing stakeholders, and delivering results on time and within budget.I hold dual Bachelor's degrees in International Business and Computer Science from London Metropolitan University. With a history of driving growth and revenue through innovative strategies, I am prepared to contribute to various projects and initiatives. I am eager to leverage my expertise in strategic planning, user experience optimization, traffic generation, conversion rate optimization, data-driven insights, team leadership, and cross-functional collaboration to maximize impact and drive continued success.
