Ecommerce- Handled product listings and promotion on Shopee and Lazada- Monitor and optimize ads on Shopee on a regular basis- Managed the launch of the LazMall store and Guardian Online Shop-In-Shop with content creation, store layout and assets planning- Worked closely with our partner to monitor and track order fulfilment and attend to customers' post-purchase enquiries to build loyalty- Monitor and review customer's feedbacks- Monitor and update inventory on RedMart- Monitor and track competitors' activitiesProduct launches and campaigns- Created press releases - Curated press kits- Influencer Marketing- Created Official Darlie website product pages- Created Official Darlie website news articles- Listing samples- Liaised with external vendors to carry out sample redemptions and GWP redemptions- Monitor and track sample redemptions and GWP redemptions- Worked with an external agency on promoter activationsPartnerships- Identified brands for cross-branding, sponsorship opportunities and followed through with established partnerships to increase awareness of the brandSocial Media- BAU content creation- Worked with an external marketing agency for campaign Collaborative Ads

Project conceptualisationCopywritingSocial media content creation and management

Event conceptualisation, planning and executionLiaising with clients and suppliersManaging event flow and manpower allocation