Wee Wee Chia Email & Phone Number

Singapore

Singapore

Adding to my previous area of responsibilities for Communications, Marketing and Branding, I have been given the responsibility of Human Resources and I wear the hat of "Chief of Staff". The new area of responsibility dovetails nicely to the internal communications role that I have been working on to increase engagement with our colleagues, within the company.

Singapore

I joined BHS as the newest member of their Senior Leadership team, entrusted to implement our corporate re-branding locally while we expand our footprint globally. As the company transforms, there is a keen recognition that the path to a more corporate organisational approach signals a time of change for the team of employees who have been building the business alongside the original founders for the last 49 years, so my first task is to work on improving their communications internally as they engage their workforce of 400+ employees. While they maintain their market leadership in serving the semiconductor industry, I focus on increasing the brand awareness of our capabilities and portfolio of services BHS offers through brand and service line marketing.

Singapore

Providing WSQ certified training in digital marketing

Singapore

I am excited to work with founder Amos TAY and the team at Value Chain Asia to promote the community of Supply Chain Professionals as well as to shine the spotlight on an industry I am passionate about, having spent a good 18 years and counting in Supply Chain and Logistics. We are focused on Southeast Asia markets, the talents within the industry and creating a network to benefit all, especially the younger professionals in our industry.

Singapore

I deliver success to GEODIS Asia Pacific markets through planning and executing the growth goals of the region. On the current transformation journey of the region, I ensure that we grow the recognition of the brand through paid, owned and earned communication channels. Refreshing the approach to customers via consistent, professional corporate marketing is part of the steps to success. I am a firm believer of digital marketing, I work with the heads of sales in countries, sub-region and regional channel heads to deliver clear Brand positioning materials to our target audience, as well as equipping our on-the-ground teams with 360 integrated marketing campaigns. In addition to my marketing responsibilities, I drive knowledge through the organisation through the use of data through my team of analysts. From the external data sources we draw on to understand our growth opportunities, to generating sales leads and to creating internal reporting to understand what drives growth and deliver results, I believe the end-to-end approach using data to understand the drivers of business growth, in supporting GEODIS in the global growth plan. I work closely with global colleagues in corporate and line of business as a typical setup in a large global organisation, in addition to providing direct support to the APAC CEO on corporate and internal communications.

Singapore

As the regional head for ACCA ASEAN ANZ's marketing and planning function, I play a major role in creating my region's strategy. I collaborate with market heads internationally to forecast the student registration expectations of their 5 year plans, help them create their yearly targets and find out what support they need to meet their targets. I also ensure the market teams in her region are aware of what global marketing is doing in customer communications, while working with the corporate communications, brand and media team to communicate with our stakeholders. Within the region, I drive the marketing outreach to our students and members, via the paid, owned and earned channels, in particular, supporting the growth markets with direction, tools and campaigns to help achieve their goals.

Singapore

My mandate is to spearhead the firm's new division on digital marketing solutions and advisory service offering to our client base, both existing and new. The opportunity of leading this new chapter for Precursor Group is both exciting and humbling.I join a team of dedicated professionals in Precursor who live by the ethos of "Driving Your Advancement" for our employees, our customers and our community at large.Our home grown roots belie a heart for local enterprises and the steady growth of the business since our founder KG Tan started the company in 2006 testifies to the strength of the close collaboration we have with our clients in the key milestones of their development.Enterprise and SME companies form the lifeblood of the economy and we believe in partnering our clients on their journey to greater growth in their business locally and overseas, through our strong network. Check out www.precursor.com.sg for more details about the organisation.

Singapore

For businesses looking to adapt and transition to digital marketing, MarketMatic is a business consulting and digital marketing agency working hand in hand with our clients to evaluate, strategise and implement marketing activities to meet our clients’ sales objectives.MarketMatic believes each business has its own unique challenges around growth and success, and tailors specific solutions and tactics which deliver measurable outcomes.Although my clients' businesses have a presence online and may have attempted digital marketing tactics to supplement and support their traditional marketing and sales processes, I believe the power of digital marketing is in essence captured in the name of my company.MarketMatic:Marketing, when digitalised, is automated and based on the precise mathematics.It takes the place of traditional and physically less productive ways of reaching out to the customers of your business.The beauty of digital marketing is activation of tactics based on precise mathematics. It is measurable, resulting in business decisions which are based on data instead of gut feelings and emotional preferences.The basics of marketing do not change, digital marketing is an enabler which every business can make full use of to drive their growth objectives.

Singapore

As the head of marketing communications for the Asia Pacific region in the DHL Express division, my goal was to work with the countries to elevate the awareness and exposure of the DHL brand through different channels and campaigns, ensuring we reinforced the brand's leadership position with current customers and potential users of our service. On the business strategy front, I ensured the organisation key leaders are kept abreast of salient macro-economic trends, competitive activities for business planning and monitoring and in turn, the same information is used by the Asia Pacific CEO in his various communications with the countries.Key accomplishments included:» Negotiated a major sports marketing sponsorship contract for the brand to be a key sponsor of the domestic soccer league in China. »» This branding tie-up resulted in increased awareness of the general public to the brand »» Allowed increased engagement with current customers through the different on-site activities and match invitations. » Championed the countries' marketing communications needs within the greater organisation resulting in an increase in the marketing budget allocated for below the line activities.» Supported the Asia Pacific Express CEO in corporate communications, from CEO messages to face-to-face employee town hall sessions in countries, with materials to strengthen the focus on business direction and actions required.

Singapore

As the regional head of corporate programs, for the focus on service quality enhancement through the continuous improvement (First Choice) program, I enabled the organisation's capabiity to improve customer loyalty through the deployment of six sigma tools and through listening to and acting on customers' feedback through the Net Promoter Approach (telephone survey). A separate focus on environmental sustainability through the corporate GoGreen program steered the countries' work on projects which delivered a greener business footprint.Key accomplishments included:» Embedded a team of dedicated six sigma trained colleagues within the countries» Steered the focus on continuous improvement, planned and executed the training resources required to deploy the different tools such as performance dialogs, gemba walks and 5S. »» As a result of the training my team deployed, giving the country colleagues the tools to use and the focus I created on continuous improvement, countries registered measurable improvements in business processes linked to customer touchpoints and recorded increasing employee engagement as measured by the annual Employee Opinion Survey.» Further the use of the Net Promoter Approach (NPA) program within the organisation. » Encouraged countries to increase the customer touchpoints surveyed and followed up on the process improvement initiatives carried out in response to the feedback collected from customers.» Established a community of GoGreen country contacts where annual country specific GoGreen plans were detailed and best practices shared. » I created a rewards and recognition region specific program to drive internal interest on environmental sustainability as well. » Environmental sustainability improved in the annual Employee Opinion Survey - increasing employee engagement scores for the organisation.

Singapore

Aided the regional CEO in corporate communications (written messages sent and presentation materials used in face-to-face country visits) within the organisation.Be the key liaison point for the Asia Pacific CEO office with regards to queries from corporate and global offices in Germany and other business units in the same region within the group.Managed the Asia Pacific management board meetings.Key project manager for all CEO funded corporate events, which ranged from internal management conferences to annual regional employee incentive trips, as well as for large external events created to commemorate the company's investments in the region.Key accomplishments included:» Organised the bilingual (English/ Chinese) inauguration event for the DHL Express North Asia Hub in Pudong Shanghai, China- attended by media, external governmental and regulatory stakeholders and the full leadership team from DPDHL Corporate.» Managed the annual internal global leaders' conference for 3 years, held separately in the cities of Singapore, Hong Kong and Shanghai. This included the sourcing, negotiation and appointment of event agencies and the various hotel and conference venues required.» Co-organised the annual employee recognition incentive trips held in Phuket (Thailand), Shanghai (China) and Seoul (South Korea).

Singapore

Responsible for business development projects in the South East Asia sub-region, in conjunction with the countries, with the various initiatives around looking to expand the revenue base or reduce the cost of production to meet yearly budget requirements.Key accomplishments included: » Lead a cross country team comprising of external consultants and internal stakeholders on the creation of a lower cost alternative product for customers which was transported via road, connecting Singapore, Malaysia and Thailand, instead of the existing mode of via air. This included working across all internal functions to cover all aspects of bring the product to live»» from operations : sourcing the vendors required for shipment transportation, working regulatory partners for the customs clearances across land borders»» from commercial: understanding where the new product fit, finding the target segment of customers, setting the pricing»» from finance: expected revenue and profit

Singapore

Assisting the area director of the South East Asia sub-region with business reviews, budget discussions and revenue projections, working closely with countries.

Singapore

Ensuring the customer research commissioned regionally well used within the different functions/ departments for service improvements.Revenue planning for the annual budget cycle, working in tandem with sales heads, ensuring external macro-environmental variables are factored into estimates.

Singapore

Managing the rollout of new service initiatives within the country, including internal launch events to create awareness and understanding across functions/ departments and external events to raise the awareness of new products with customers.

Singapore

Servicing a portfolio of large and diverse clients with significant brand presence in the FMCG industry.Tailoring presentations from the retail measurement research reports to provide the business partners with an understanding of their market share and the competitive situation in their product category.

Singapore

Completed the 16-month Management Trainee programme leading to the role of a Department Manager. Responsible for the daily operations of duty-free concessions at the cruise centres (Harbour Front and Tanah Merah).

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Young Manager'S Program

Digital Marketing

User Experience Design