Wei Bin Chang Email & Phone Number

Shah Alam, Selangor, Malaysia

- Conducted market surveillance and competitor analysis, identifying key market trends and optimizing marketing strategies accordingly.- Developed comprehensive marketing plans for new product launches, ensuring alignment with business objectives and market needs.- Utilized digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, and SEO tools to track, analyze, and improve campaign performance.- Person In Charge (PIC) for the e-commerce project, leading a cross-functional team to streamline operations and enhance user experience, resulting in a 15% increase in conversion rates.

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Managed and executed marketing campaigns, boosting brand visibility and sales by 20%.- Developed and maintained the company website and social media presence, increasing online engagement by 30%. - Conducted market research to identify opportunities for brand partnerships and collaborations, successfully securing multiple collaborations.- Created and managed content for social media platforms, leading to a 25% increase in user engagement.- Launched targeted advertising campaigns on social media platforms, achieving a return on ad spend (ROAS) of 4:1. - Collaborate with various brands to do promotion campaigns to build brand awareness.- Establish a new store in Shopee and conduct ads to drive sales and traffic.

Seremban, Negri Sembilan, Malaysia

- Managed pricing structures and promotional materials, leading to a 10% increase in sales.- Developed and implemented strategic marketing plans that increased market share by 15%.- Conducted A/B testing for promotional materials, resulting in a 15% increase in conversion rates.- Leveraged CRM tools to segment audiences and personalize marketing efforts, improving customer retention by 10%. - Led a sales and marketing team of 7 members, providing guidance and training to enhance team performance. - Successfully executed multiple marketing campaigns, resulting in a 10% increase in overall sales.

Seremban, Negri Sembilan, Malaysia

- Collaborated with designers to create appealing product packaging, enhancing brand image and customer appeal. - Coordinated with sales teams to ensure alignment of marketing strategies with sales objectives, improving overall performance.

Bachelor'S Degree, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Debate team

Secondary School

Activities and Societies: Badminton, Scout, 24 Season DrumPresident of 24 Season Drum Commander of Sapphire Team