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Wei Chen is listed as Columbia 25’ | TikTok E-Commerce Strategy based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Wei Chen.
Wei Chen previously worked as Marketing Data Analyst at Tencent Games and Strategy Analyst at Tiktok. Wei Chen holds Master Of Science - Ms, Applied Analytics from Columbia University.
Wei Chen is a Columbia 25’ | TikTok E-Commerce Strategy.
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Identify target gaming users and provide data-driven marketing insights through user ecosystem analysis across channels, partners, and e-commerce.Enhance business decision-making by diagnosing issues, identifying risks, and offering optimization recommendations through data analysis.
Business Analysis: Assist the strategy team in analyzing industries with competitive disadvantages through data analysis and merchant interviews, including product analysis, supply-side enhancements, merchant analysis, domain-specific optimizations, and business indicator analysis. Identified key issues in the conversion funnel and provided.
Data planning strategy: Conduct market research in the context of clients' digital transformation projects, develop data-driven strategic planning, and visualize the results.CRM system optimization: Analyze and optimize CRM systems by addressing user experience bottlenecks, automating processes, and incorporating Tableau dashboards to boost efficiency.
Core Performance Monitoring: Wrote SQL code to modify dashboard fields, produced weekly business reports, and analyzed data metrics from a YOY and MOM perspective.User Growth Strategy: Implemented A/B Tests to quantify the impact of different marketing strategies among target customers, achieving a 17% increase in sales conversion rates.
Event Marketing: Assisted in the selection and planning of game events, including page construction, resource application, and data review. Addressed interactive operation needs for live-streaming content.Demand Analysis: Responsible for analyzing B2B and B2C needs in live streaming, performed competitor/user research, connected with external organizations.
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Wei Chen is listed as Columbia 25’ | TikTok E-Commerce Strategy.
Wei Chen is based in New York, New York, United States.
Wei Chen has worked for Tencent Games, Tiktok, Pwc, Maia Active, and Tencent.
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Wei Chen holds Master Of Science - Ms, Applied Analytics from Columbia University.
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