Wei Dai Email & Phone Number

Los Angeles County, California, United States

•Led the Lunar New Year 2025 Creative Project, including the development of an overarching concept to the individual item design•Handled the brand display online and offline, internal and external. Collaborate with horizontal team to enhance the brand cohesion among team members and consumers•Managed the creative process following the new product launch process. Be in charge of the workflow from verdor on-boarding to final output

Mexico City Metropolitan Area

•Led the marketing strategy and new product launch of Latin America area，partnering with the local marketing team from Mexico, Colombia, Chile and Peru. By the end of 2022, ABA, UBA and consideration rates have seen an evident increase in the key markets•Oversaw the whole IMC team, and bridged the communication and collaboration with GTM, Product, Sales team to guarantee the project success. Reached the goal 0% project delay, 80% strategy penetration and 100% marketing content usage•Established the marketing team working mechanism from 0 to1, covering the whole flow and key milestones from planning, implementation and review to facilitate the project management and increase the efficiency of the team

Shenzhen

•Participated in the construction of vivo's overseas market media management system from 0 to 1•Consulted the media strategy in key global markets, including Thailand, Vietnam, Bangladesh, Sri Lanka and Colombia•Outputted product launch strategy book, as the direct representative of media strategy in the global go to market process

Los Angeles, Ca

• Revised business models to optimize customer experience for new flagship store and designed the VIP customer journey, new flagship store is estimated to attract over 100 VIP members in 6 months• Designed loyalty system and Pyramid of membership system by dividing customers into 4 levels• Conducted online and in-store promotion for daily and holiday sales to increase sales volume

Los Angeles, Ca

• Updated tweets on social networks, subscription increased by over 200 percent• Created storyboards for the Integrated Marketing Campaign campaigns toward University students, attracted more than 50 students for social networking event• Collaborated with city of Santa Monica in launching marketing strategy toward Chinese tourists, advanced post reading rate by 3 percent

Changsha, Hunan, China

• Coordinated with Hunan Economic TV and BBG(Hunan) for 20th anniversary special event and launched marketing cooperation• Produced promotional videos of Harley-Davidson Hunan in Changsha, expanded brand exposure in local community• Approved daily updates for marketing and advertising on social media, boosted subscription by 5 percent

Shenyang, Liaoning, China

• Analyzed characteristics and conditions to help high school students find target universities and majors, resulted in service satisfaction over 70 percent• Mentored eight students in preparation for university application, with all of students admitted into top schools worldwide• Managed student accounts to provide accurate feedback on performance and tracked academic improvements, average test score is increased by 5 percent

Master Of Science - Ms, Marketing

Graduate Certificate, Arts, Entertainment, And Media Management

Bachelor'S Degree, Business Administration And Management, General