产品推广经理 Product Promotion Manager
Current业务经营分析: 负责5G阅信（AIM消息）指标监控及分析，从全国分级推广、消息升级场景挖掘、产品推广资源完善等方面对14省、12种行业提出针对性运营策略，促成全年业务发展超10亿条；按双周和月组织业务经营分析，完成向上汇报和年度总结材料撰写。供应商引入管理: 根据公司及业务需求编制预算、组织5600万项目立项、撰写招标文件、协助采购部门遴选引入和供应商考核相关工作；输出阅信对内及toB客户接入运营标准化流程，与集团财务、供应商、客户每月三方对账，保障业务结算准确合规。产品功能优化：收集销售与运营团队需求，承担竞品分析职责，与研发团队紧密合作，组织需求评审、测试验证，对齐产品交付进度，保障5G阅信运营平台与运营商管理平台按时部署上线，完善阅信商务模式及产品业务结构，提升业务规模和产品活跃度。项目解决方案：协同团队制定项目计划，识别风险并制定应对策略，掌握影响5G阅信项目推进的疑难点，跨部门组织资源解决问题、优化产品能力；组织项目复盘完成经验分享，简化运营流程及人力成本，组织产品使用培训、提升交付效率及客户满意度。Business Operation Analysis: Responsible for the analysis of AIM message indicators on a bi-weekly and monthly basis, proposing targeted operational strategies for 14 provinces and 12 industries from the aspects of national hierarchical promotion and message upgrade scenario discovery. Contributing to the business development of more than 1 billion messages throughout the year. Supplier Introduction Management: Organized project establishment according to project requirements and budget of 56 million yuan, preparing bidding documents, assisting the procurement department in the supplier selection and assessment work. Sorted out the standardized access operation for internal and to B customers, audited accounts with group finance, suppliers and customers monthly.Product Function Optimization: Collected needs of sales and operation teams, analyzing competing products and closely cooperating with the R&D team, then organized requirements review, test verification, and aligned the product delivery schedule to ensure the on-time deployment and launch of the AIM message operation platform, improving the business model and product business structure. Project Solution: Collaborated with the team to formulate project plans, successfully identified risks and formulated response strategies, grasping difficulties and organizing cross-departmental resources to solve problems and optimize the product capabilities. Simplified operation process and manpower costs.
