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Former software engineer, current founder and CEO of Eggschain, Inc. Inventor and holder of 3 granted USPTO patents in technology and CPG/medicine. Strategic and results-driven P&L owner and operator with extensive experience (US and global) in B2C & B2B Strategy, Brand Management, Product Leadership, Business Development, and Marketing. A classically trained marketer & strategist from Procter & Gamble and Kraft Foods. Passion for winning; in touch. I bring a unique prospective to business and relationship-building through having lived in 4 countries and 12 different cities in the US (8 different states). Bachelor's degree in Computer Science from UT Austin; MBA from Emory University. Expertise in leadership, business development, product development (software, healthcare, Consumer Packaged Goods, hardware, durable goods), brand management, P&L ownership, product marketing, customer success/experience design & management, relationships-building, digital marketing, operations, market research, with a proven track record of driving profitable revenue growth and competitive differentiation. Effective communicator with a pulse on ever-changing market trends. Specialties:Vision and strategy developmentBrand Management, Strategy, Insights, Positioning and Brand EquityBusiness DevelopmentInitiative leadership & excellence in execution Software development leadershipProduct development & go-to-market strategy, in software, healthcare, CPG, hardware, durable goodsCustomer success/User experience design and implementationTransformational leadership & people developmentEcommerce platform strategy and implementation (Architecture, content, UX design, creative, copy)Digital Ecosystem strategy development and implementation, marketplace/platform inception and architectureNASD Series 7, 63 and Utah Health and Life insurance licenses (previously held)Retail Banking Management, brokerage, consumer-lending and business-lendingTalent identification and recruitment Long-term partnership/relationship buildingP&L ownershipNegotiations (cross company and cross culture)Financial modeling, analysis and pricing strategy New product development & marketingForecastingVideo production and commercial photo shoots (strategy, planning, casting, scripts, post production evaluations)
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CeoEggschain Jun 2018 - PresentAustin, Texas, UsThrough our patented technology and team of experts, we exist to to preserve the hopes of life, enable better decision-making and help advance humanity.UC Berkeley Health Engine Accelerator Portfolio Company, Cohort VII - 2024 (Currently attending)3rd USPTO patent received - 2024Reuters Next Invited Attendee – NYC - 2023Reuters Momentum Invited Attendee – Austin – 20232 USPTO patents received - 2023Invited Speaker at College of Reproductive Biology Symposium – 2022Earned Media on TV – Fox Business News - 2022Built in Austin Future 5 Company - 2022Capital Factory Portfolio company - 2020SXSW Pitch Finalist - Austin - 2019 -
CeoPowerista.Com Nov 2017 - Oct 2018Austin , Texas, Ushttps://www.powerista.com/https://www.powerista.com/power-productionsBuild a website in under 2 minutes! Did we mention we also make Procter & Gamble Quality TV and digital commercials at a fraction of the cost? Research shows that a good video increases conversion by 86%. What about a great video? -
Director Of Marketing, Customer Experience And Us Bu Digital LeadValvoline Jul 2016 - Nov 2017Lexington, Kentucky, Us- Responsible for the design and rollout of the entire B2B/installer customer (product and services) strategy and tactics, both in the US and Globally. - Evaluated numerous enterprise software companies/platforms, including Salesforce, Mulesoft, etc.- Led the design and implementation of the market research that uncovered the white space in the Automotive industry which led to the development of Auto Career Accelerator program, i.e. an online marketplace that connects thousands of emerging professionals to open positions in both the automotive services and heavy-duty industries.- Led the development of this software platform.- Laid the foundation for the Auto Career Accelerator program. Led the RFP process and the selection of the vendors. Led the thinking on the inception and architectural design of this software platform. - Lead the Valvoline digital transformation efforts in the B2B/installer channel, i.e. car dealerships, automobile repair shops, Tire Shops and Quick Loop (Oil Change Locations). - B2B Customer experience design. - Design and implement Safety Best Practices for Valvoline B2B channel partners, such as car dealerships, automobile repair shops, Tire Shops and Quick Loop (Oil Change Locations), to help ensure the safety of the mechanics while working in the repair/oil change shops. -
Director Of Marketing, Digital And Brand Equity At ValvolineValvoline Dec 2015 - Jun 2016Lexington, Kentucky, Us- Ran the NASCAR sponsorship program with various teams such as Hendrick Motorsports; fostered closer relationships with customers at events such as the Daytona 500 and more. - Sales team Incentive Reward design (for hundreds of Valvoline sales team members)- Led the thinking on increasing the commercial value that derives from consumer perception of the Valvoline brand name (i.e., brand equity)- Laid the foundation of a successful B2B strategy design and rollout. Headquartered in Covington, Kentucky, Ashland Inc. (NYSE: ASH) is a global leader in providing specialty chemical solutions to customers in a wide range of consumer and industrial markets, including architectural coatings, automotive, construction, energy, food and beverage, personal care and pharmaceutical. We use good chemistry to make great things happen for customers in more than 100 countries.Valvoline: Keeping the world moving since 1866.Headquartered in Lexington, KY (horse capital of the world), Valvoline focuses on building the world's leading engine and automotive maintenance business by providing hands-on expertise to customers in each of its primary market channels: Do-It-Yourself (DIY); Installers; Valvoline Instant Oil ChangeSM; and International. The globally recognized brand, which soon will celebrate its 150th anniversary, generated sales of $2 billion for Ashland in the 12-month period ended June 30, 2015. Valvoline currently ranks as the #2 quick-lube chain and #3 passenger car motor oil brand in the United States. The brand operates and franchises approximately 940 Valvoline Instant Oil ChangeSM service centers in the United States. As an independent publicly traded company, Valvoline will focus on growing its network of Valvoline Instant Oil Change stores, leveraging the Valvoline brand across multiple channels to capture new market share, and expanding its presence in Asia, Europe, Latin America and other international markets.
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Director, Activation MarketingEvenflo Sep 2014 - Sep 2015Canton, Massachusetts, UsLead a team of junior and senior marketers, as well as front end developers and multimedia designers, to envision, strategize, and implement all marketing programs, including PR, digital, in-store, video, ecommerce, promotional, etc. across all Evenflo & ExerSaucer product portfolio. Simultaneously lead successful launch of 9 new products (Various car seats, strollers, exercisers, high chairs), including Sensorsafe (Car seat that reminds drivers that baby is still in car), the most innovative product in the juvenile product industry. Led the Evenflo eCommerce's platform's inception, design, resource allocation, software architecture, RFP process and kick off of all aspects of this online platform. Own the Marketing Department P&L. Report to CFO and chairman of the board on a monthly basis. Select, on-board and lead agency partners and vendors.Laid the foundation for the Evenflo eCommerce platform development, including architecture design, milestone development, requirements definition, ROI calculation. Enable Evenflo to become self-sufficient in multiple marketing (Go-to-market) disciplines including mobile-led website development, UX design, public relations, video scripting and editing, and social media marketing. Ensure gold standard in the industry in terms of content, strategy, excellence in execution. Develop people, ensure high ROI, foster a great culture and a collegial environment.Excel in Strategy, Marketing, Finance and Technology leadership.http://evenflo.com/madeinusa/Evenflo was established in Ravenna, Ohio in 1920 and since inception has been committed to quality, safety and best-in-class products. Evenflo principally engages in the design, research and development, manufacturing, marketing and sale of Evenflo and Exersaucer branded juvenile products. Its comprehensive product portfolio includes car seats, travel systems, safety gates, high chairs, play yards, stationary activity centers, infant carriers and doorway jumpers. -
Acting Director/ Marketing ManagerFrito-Lay Oct 2012 - Aug 2013Plano, Texas, Us• Owner of 2013 Costco Innovation Pipeline: Owned 2013 innovation pipeline for Frito-Lay-Costco (10 items) from ideation to launch; including SKU selection, pricing, ROI analysis, and packaging design• Lead 10 task forces on the 10 new item launches. Each Task Force has about 8-12 people. Biweekly presentation to Sr. Directors and VPs of all functions to gain alignment and resource allocation: including Marketing, Sales, R&D, Legal, Operations, Engineering, Finance, to ensure cross functional alignment and resource allocation• Consumer Research: Lead the 2014 and 2015 consumer research to develop best-in-class Costco Innovation Pipeline• Co-founded Operation Reclaim to benefit Habitat of Humanity in the DFW area:Successful inception in 2013 leading to second year repeat in 2014 -
Sr. Associate Brand ManagerThe Kraft Heinz Company Dec 2010 - Nov 2012Chicago, Il, UsTassimo- Devised and executed marketing programs that drove 45% increases in brewer sales in 2012- Partnership Management: Owned partnership between Bosch Home Appliance Corp. (Headquartered in Germany) and Kraft; ensured seamless integration and cross-company communications. Co-owned pricing and promotional strategy and execution with Bosch Home Appliances Corp in the US. - US owner for Tim Horton - Kraft partnership. Partnering with Tim Horton corporate (headquartered in Canada), various Media agencies, devised and executed holistic TV campaign Nationawide to launch Tim Horton Coffee in Tassimo in the US for the first time- Forecasting for the entire Coffee Division (the best performing business units in the entire Kraft Foods portfolio)- Brand strategy and 360 Marketing plan development and execution, Including radio, digitial, promotional events (including concerts in Time Square Target Theater featuring The Wanted), print, in-store, and developed KPI measures for measuring results- Davey Gold Award winner for Marketing effectiveness for 2012 Father's Day Promotional campaign (Tassimo - TMPG)- New media and pricing strategy and execution, alignment up to the BU president, deployed in Nov and July 2012 respectively- Shopper Marketing: Led cross functional teams and agencies to develop shopper marketing strategy and tactics. Led the execution of the tactics, including in-store POS, demos, direct mail, postcard, ads, in-store TV and videos, external partner/retailer executive events, special packs, shippers, bridal registry and retailer database marketing- WHO & Equity Development: defined the brand foundational pyramid, brand character and set the brand foundation; shared with internal and external partners- Competitive analysis- Forecasting- Business fundamentals- New product development- Budget and forecast ownership- Coaching and developing people -
Associate Brand Manager & Senior Associate Brand ManagerProcter & Gamble Jun 2008 - Dec 2010Cincinnati, Ohio, Us2 time Power Of You award recipient• Led cross functional team (R&D, consumer insights, packaging, legal and creative agencies) in the development and execution of the Detox nationwide campaign (PUR removing Rx in water) including print, online/digital, public relations, packaging modifications and in-store displays. - This campaign allowed PUR to be the first, in the category, to claim that it can remove Rx in water, up to 99.9%, go to market strategy beat Brita, Zerowater in terms of speed and impact. Holistic campaign included but not limited to Print Ad covering the entire back page of the Wall Street Journal. The campaign was executed in record timing – 1.5 months after ideation, beating all P&G metrics/KPIs. Managed the budget for this campaign•. Led the PUR Flavor Options team to win “Product of the Year” award in the household category• Led the re-launch and re-positioning of PUR Flavor Options, led cross functional teams in packaging design, claims development, pricing, positioning, satisfying retail partners and ensuring healthy financial returns• Led the design and implementation of a comprehensive marketing plan and messaging strategy to improve consumer compliance on PUR’s pitcher and faucet filters• Owned the entire digital landscape, the go-to person for all things digital on PUR • Led the end-to-end development of the purwater.com website (including strategy, structure, content and creatives) currently live• Led the design and implementation of the marketing strategy on the positioning of Flavor Options including concepts and claims development• Lead the development and execution of FSI, Catalina, brand savers, online coupons, eSaver, cross-brand promotions, and rebate coupons• Led the business review on PUR for fiscal 08/09 and 09/10• Coach Junior ABM on business fundamentals -
Brand Marketing Intern - PurProcter & Gamble May 2007 - Aug 2007Cincinnati, Ohio, Us• Rated by P&G as “in the top 10% of new hires, comparable to our best employees” in the mid-point and final review. Led the design of a comprehensive marketing plan, messaging strategy and distribution strategy to improve consumer compliance on PUR’s refrigerator replenishment filters. • Led cross functional teams (finance, consumer insights, sales and creative agencies) to assess the feasibility of and design a brand new online marketing program for PUR• Led the online interactive creative development of http://www.purwater.com website updates and royalty newsletters for 4th quarter (2007) and 1st quarter (2008)• Designed and conducted nationwide surveys, analyzed results using Quanvert and Market Tool• Designed a comprehensive marketing plan for the Gateway Quarter Real Estate Development Project in Over-the-Rhine (inner city revitalization) - resulted in help selling 40 condos in OTR (Over-the-Rhine)
Wei Escala Skills
Wei Escala Education Details
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Emory University - Goizueta Business SchoolGeneral Management -
Temasek Junior CollegeMathematics
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The University Of Texas At AustinComputer Science
Frequently Asked Questions about Wei Escala
What company does Wei Escala work for?
Wei Escala works for Eggschain
What is Wei Escala's role at the current company?
Wei Escala's current role is Founder & CEO at Eggschain, Inc..
What is Wei Escala's email address?
Wei Escala's email address is w.****@****ine.com
What schools did Wei Escala attend?
Wei Escala attended Emory University - Goizueta Business School, Temasek Junior College, The University Of Texas At Austin.
What skills is Wei Escala known for?
Wei Escala has skills like Marketing Strategy, Business Strategy, Cross Functional Team Leadership, Business Analysis, Competitive Analysis, Digital Strategy, Digital Marketing, Brand Architecture, Product Development, Cross Cultural, Excellence In Execution, Creative Briefs.
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