- Managed bank accounts, payroll, and credit card transactions, including checks operations; performed monthly reconciliations using QuickBooks to ensure accuracy and compliance- Handled daily invoices, processed bill payments, and managed checks, maintaining adherence to financial regulations and standards

- Conducted market analysis within Healthcare industry, capturing competitor data and crafting compelling visualizations using Tableau for informed decision-making processes- Forecasted trends through market research and data collection, resulting in proactive strategic planning

- Led a team of 3 in analyzing market data from 60+ companies to customize targeted marketing outreach strategies based on collected metrics, enhancing engagement and optimizing conversion rates- Employed Excel’s pivot tables for comprehensive data analysis, extracting crucial insights to inform strategic decision-making and generate actionable suggestions through visualizations- Extracted key insights, leading to a 10% increase in customer engagement and conversion rates

- Completed competitive analysis of 10+ peer companies, utilizing robust data analytics and statistical methods to identify emerging patterns and opportunities- Led data-driven efforts encompassing comprehensive competitive analysis, pricing research and formulation of market and sales strategies, resulting in optimized product positioning and increased market penetration

- Analyzed social media metrics to develop a report of actionable insights for marketing / SEO standpoint, facilitating data-driven decisions and contributing weekly KPIs reports that drove a consistent 1.5x increase in website traffic- Executed targeted marketing campaigns with Canva, Befree and Monday.com, reaching specific customer segments by organized email outreach for efficient communication and follow-up- Revitalized digital marketing efforts with over 10+ posts and videos for LinkedIn and Instagram, leveraging Canva tools to enhance brand visibility and drive audience engagement