Quantitative analyis: consumer insight & market research & brand strategyKey account: Didi, Lego, SuningProject type: Brand health tracking, campaign result analysis

• Commercial due diligence for TMT & consumer products industries • Luxury e-commerce platform CDD: in charge of supply & demand analysis independently, held 20+ deep interviews, supply & demand side segmentation, conducted global benchmarking/ competitive analysis, designed questionnaires and analyzed results, prepared project deliverables• Wrote Internet Data Center Industry report(7000-word) independently, including market driver, competition landscape, global benchmarking, future trend analysis• Data cleaning and analysis for cosmetic GMV tracking project, online meeting platform user experience assessment

• Corporate strategy for a listed domestic logistic company: auto finance market(B2B, B2C) research & competition landscape analysis, market sizing, financial analysis, policy research for logistic industry • After-sale service process optimization for a global leading auto company: process classification/ analysis/ optimization, made bilingual after-sale service process manual• Industry research of auto after-market & auto finance, participated in and minutes over 40+ interviews (experts & internal)

• 某营养制品国际市场准入战略项目：基于市场情况、竞争格局进行目标国家筛选• 中国、印度市场营销策略/销售渠道分析，项目前期/终期汇报，撰写3000字咨询报告

• Conducted market research on Chinese private equity fund by sorting data gathered from database• Wrote investment analysis report for real estate project by analyzing target company’s annual report• Kept tracking 7 funds for three months, wrote weekly analysis report based on revenue performance

• Conducted research on Chinese green bond market, wrote 2000-word report, prepared PPT• Took park in ESG projects, in charge of writing benchmarking, policies and supplier research• Finished 4000-word non-profit fund post-invested assessment report independently, designed questionnaire and effectively communicated with 6 client companies

• Checked over 100 business plans and held over 10 roadshows, participated in cooperation negotiation with VC firm, got familiar with its investing preference and cooperative pattern• Kept collecting latest venture capital news and prepared weekly report for 2 months, updated project library and invertors’ pool daily