Wei Li Ng Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, My

• Drive revenue growth and customer engagement through the creation and execution of high-performing email marketing campaigns.• Leverage data-driven insights to optimize campaign performance, increase open rates, and boost click-through rates.• Collaborate effectively with cross-functional teams to develop compelling content, ensure seamless execution, and maximize campaign impact.• Stay ahead of industry trends and ensure compliance with regulations to maintain a positive brand reputation.

• Drive lead generation, customer engagement, and conversion by developing, managing, and executing marketing campaigns using the Adobe Campaign platform.• Deliver personalized experiences at every stage of the customer journey through the planning, implementation, and testing of trigger-based nurturing programs in the marketing automation platform.• Optimize marketing automation performance, improve data quality, and enhance ROI by assisting in the maintenance of the platform and implementing best practices.• Identify opportunities for targeted outreach and create effective segmentation strategies by analyzing data captured on digital platforms.• Ensure efficient operations, minimize list fatigue, and optimize campaign results by reinforcing and supporting marketing automation best practices.• Provide expert guidance, manage campaigns effectively, and offer data-driven recommendations to international clients.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Furthered email marketing campaigns through year-on-year reports, breaking down campaign performance, including insights and recommendations• Improved team efficiency by building a sustainable workflow and piloting alternatives to streamline existing processes• Delivered ‘sales-ready’ leads through implementing lead scoring models for clients and ensuring its continued viability through frequent collaboration with relevant stakeholders

Kuala Lumpur, Malaysia

• Hand-coded HTML/CSS templates for email broadcasts and newsletters, adhering to industry best practices• Performed extensive quality assurance to ensure optimum cross-browser compatibility and page load performance• Designed responsive templates, maintaining client brand identity while optimising user experience• Troubleshot HTML/CSS rendering issues

Malaysia

• Increased database of customer feedback and testimonial by 40% for use of advertising and product development, through interviews and surveys with international clientele • Made company website more customer-focused by creating customised blog posts, images and pages for international clientele• Improved customer engagement through initiating periodic questionnaires and surveys, and redirecting feedback to relevant parties (e.g. sales team, product team, account managers)• Organised client outreach events in China, India, and Malaysia, with 90% satisfaction ratings• Improved client outreach and brand representation at industry events through targeted email marketing campaigns and arranging in-event meetings with clients and potential clients• Streamlined sales pitch by redesigning sales proposal and sales deck for clients

Kuala Lumpur, Malaysia

London, United Kingdom

• Trained and oversaw over 20 volunteers in Front-of-House and Back-of-House operations• Increased foot traffic into the café through strategic advertising • Contributed to the significant revenue increase by implementing and organizing new strategies; e.g. marketing, customer relationship and internal stakeholder ‘buy-in’ to manage the café as a business

Malaysia

London, United Kingdom

Master Of Arts (M.A.), Ancient Studies/Civilization

Bachelor Of Arts (B.A.), Ancient Studies/Civilization, 2:1