Wei-Lin (Alex) Kuo Email & Phone Number

San Francisco, California, Us

Portland, Or, Us

● Formulated channel strategies for 6+ channels across regional markets based on A/B testing and demographic analysis, driving a 240% surge in conversion rates and a 310% return on ad spend (ROAS)● Leveraged customer behavior data to identify key stages of the purchase cycle, advancing email marketing strategy based on targeted timing and messaging and boosting open rates by 21%● Advanced the SEO-driven content strategy for product landing pages by fostering collaborative communications with the product and engineering teams, achieving a 26% increase in website traffic● Developed the go-to-market (GTM) strategy for U.S. product launches using detailed market and competitive analysis; effectively led strategic discussions with the CEO and Director of Marketing to finalize a three-stage plan

Seattle, Wa, Us

● Developed a content strategy grounded in customer journey analysis, identifying key engagement gaps and driving a 35% increase in Instagram’s engagement rate and a 75% uplift on LinkedIn● Established key performance metrics across three channels to identify visibility gaps, leading to data-driven strategic improvements that increased Instagram reach by 33% and LinkedIn by 97%

Taipei, Taipei, Tw

● Mapped the buyer journey and decision-making unit through market analysis, driving a targeted lead generation campaign that resulted in a 61% increase in leads and a 30% rise in customer acquisition● Optimized the full-funnel campaign to enhance the B2B customer journey by applying segmentation and behavior analysis, resulting in a 20% reduction in CPC and a 7% increase in CTR

Tw

● Developed an integrated marketing strategy for PwC's sustainability consulting services using in-depth market demand research and buyer persona analysis, capturing a 32% market share in sustainability assurance● Collaborated with 3 internal teams to develop a diverse content portfolio including blog posts, white papers, and social media content, achieving a 25% increase in audience engagement and a 15% rise in qualified leads● Directed advanced market trend analysis to optimize product service pages through SEO tactics, leading to a notable 21% surge in lead generation and a substantial 27% reduction in bounce rate

● Strategized a full-funnel campaign for TOYOTA insurance products by coordinating with sales and product teams, leveraging insights into the customer purchase cycle to achieve a milestone of 3 million views on Facebook● Utilized surveys, focus groups, and social media analytics to inform a targeted marketing strategy for TOYOTA's accessories, resulting in a significant 12% increase in sales

Us

● Managed P&L analysis for a financial reconciliation initiative, recovering $4M from Amazon● Optimized quoting and fulfillment processes in line with market demand, resolving a $2M inventory surplus and enhancing the supply chain performance score by 60%

Master, Communication In Digital Media

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Exchange Student