Wei Mo Email & Phone Number

United Kingdom

Manchester Area, United Kingdom

·Planned and executed live streaming events and short video content, ensuring smooth operations and increasing sales through user engagement, achieving a GMV improvement of 2000% in July and 84.71% in August; ·Coordinated with and trained hosts, optimized content strategies based on performance data, and designed visually appealing live stream.

Manchester, England, United Kingdom

• Drove sales and enhanced customer experience by promoting and selling a diverse range of products from various brands to meet and exceed sales targets and successfully generating daily sales of £783 for Benefit and.
• Implemented merchandising strategies to optimize product visibility, leading to increased sales and reduced stock holding periods;
• Handled transactions accurately and efficiently using point-of-sale systems, ensuring proper handling of cash and other payment methods;
• Have been attempting to promote sales events through Chinese social media platforms to reach more potential consumers.

Manchester Area, United Kingdom

·Collaborated with influencers to film engaging short videos aimed at promoting and selling fashion products;·Conducted livestreams to showcase and sell fashion products, enhancing viewer engagement and driving sales;·Established relationships with KOLs to build effective collaborations that boosted brand visibility and product sales.

Manchester Area, United Kingdom

• Collaborated with influencers and filmed short videos based on USP and trends for TikTok to promote beauty and fashion products. Among these, two videos went viral on TikTok: one generated £2k GMV, while the other.
• Created content that generated £4.7k GMV in May, marking a remarkable increase of 4000% compared to the previous month.

Guangzhou, Guangdong, China

• Collaborated with 300+ Wal-Mart stores nationwide, facilitated key channels’ operations in marketing campai;ns to support stores with visual merchandising materials and copywriting, monitored the promotion execution.
• Generated weekly sales andanalyzed sales data to help monitor and assess the effectiveness of marketing activity;
• Coordinated and executed 5 marketing campaigns including Valentines Day, Mother’s Day, Children’s Day, etc. and three campaigns achieved daily sales of 60 million RMB with an increase of 5% YoY.

Guangzhou, Guangdong, China

• Communicated with two key accounts, comprehend their needs, coordinate internal team resources, ensuring the smooth progress of advertising projects to maintain the branding and marketing campaign and meet their.
• Conducted competitor analysis of theme parks and star-rated hotels, developed new products including cartoon characters, afternoon tea, theme rooms and theme events for Chimelong Group to attract more young potential.
• Created 15 copy writings for the two companies’ Weibo campaigns and built two IPs for Chimelong Group from A to Z, delivered 33 copywriting works with a consistent storyline to complement marketing campaigns.

Shanghai, China

Conducted a comprehensive analysis of 520 Marketing Campaigns of luxury brands including competitive analysis, communication analysis and SEO analysis to provide support for Dior.

Shenzhen, Guangdong, China

• Managed the company’s WeChat public account, completed and published 13 articles, achieving a highest reading of 27,000, and managed interactions in the comments with followers;
• Monitored trends on social media on a weekly basis, planned and delivered 13 articles for a company account.

Guangzhou, Guangdong, China

Planned and delivered 34 articles for a company account based on trends and managed interactions in the comments with followers.

Master Of Science - Ms, International Fashion Marketing, Distinction

Bachelor Of Arts - Ba, Network And New Media, Gpa 3.92/4.0, Top 1