• Provides direct leadership and oversight of process and operation related to Enrollment Management.• Ensures that all pertinent University policies are implemented and complied with by personnel in the Enrollment Management Division.• Partners with university leadership to ensure that all areas of enrollment management are effectively communicating and supporting the goals of the university• Collaborates with the Academic Affairs, Student Success, Recruitment and other key leaders to ensure a cohesive recruitment and admission strategy.• Keeps the University President, the Academic Council and the Faculty Assembly advised of all significant current problems or conditions affecting the Enrollment Management Division and makes appropriate recommendations for correction or improvement.• Serves as a member of the Academic Counsel and the University’s Administrative Leadership Team.• Leads the implementation of new student information system.

As one of the University Leadership Team members, provided strategic leadership to admission, registration and all student services related issues.

• Established the full Registrar function from the inception of the university.• Established and trained the university staff team.• Led the planning, development and implementation of all SIS and LMS for the institution.• Created a unique student service function with 24 business-hour response to all student applications, inquiries, and requests• Exhibited motivation and dedication by provide the highest quality of service to each student, significantly improved the university’s image by ensuring exceptional students’ satisfaction.• Promoted online education to the international market and formed affiliations with universities in China and Vietnam.

Assisted undergraduate business major, minors and certificates students developing study plan in his/her field; provided information regarding admissibility to programs in business administration; interpreted School of Management policies to students and performed major graduation check.

Conducted site visits to corporate clients and prepared reports; prepared financial analysis and loan proposals for Hong Kong head office; managed loan drawdown and rollover; tracked loan principal and interest payment.

Coordinated communication between headquarters and wholesalers, facilitated collaboration between wholesalers and retailers, oversaw the performance of sales representatives, and conducted in-depth analysis of sales data to generate monthly sales reports.

• Served as a liaison between clients and the news media, facilitating effective communication.• Presented unsolicited proposals to prospective clients, outlining strategies to effectively reach their target markets.