Wei Tan Email & Phone Number

London, United Kingdom

• Conducted competitors analysis and segmented target industry, to digital marketing consultancy and help JGOO improve lead generation performance• Combined marketing and sales funnel to create digital marketing strategies for JGOO, and executed on a digital marketing basis• Managed JGOO B2B social media accounts, generated organic contents, collected and analysed monthly digital marketing report to provide useful suggestions to increase conversion rate• Assisted marketing team to run Google Ads and LinkedIn Ads campaigns, monitored campaign performance and results to provide further actionable advice

Cardiff, United Kingdom

• Conducted marketing situation analysis by using SWOT and PEST models, to help Resooma understand the current market situation of British student accommodation• Collected and analysed secondary data to gain insight into the student accommodation online booking user journey • Conducted competitor analysis between Europe and China, to figure out Resooma’s product strengths Managed primary research and designed a research questionnaire with 108 effective samples • Provided market research report as well as a final presentation

Guangzhou, Guangdong, China

• Analysed e-commerce metrics such as search results views, property views, bookings and track conversion rate to monitor hotel online sales performance• Worked with web development teams to optimise hotel website SEO and develop the content of hotel social media accounts such as Weibo and WeChat Official account.• Tracked the click-through rate and property popularity to improve the hotel visibility and ranking in search results page among competitors on affiliate partnerships’ sides• Developed viable marketing strategies and launched promotional marketing campaigns to generate leads and drive growth for bookings• Managed OTA (online travel agency) business, property affiliate partnerships’ websites including Alibaba’s Fliggy, Booking.com, Expedia.com, Agoda.com and Trip.com.

Macao

• Devised and developed the full project lifecycle of events in order to raise event awareness and increase the event’s exposure to stakeholders• Scheduled integrated communication campaigns for events and exhibitions from advertising and press releases to sponsorship and trade shows to generate stakeholder interest and encourage customer participation• Ensured events ran smoothly from the start by collaborating with clients / vendors and interacting with event and exhibition groups • Undertook event site management while liaising with external vendors and managing venue installation • Headed up a dedicated team of 4 to perform to their potential during events • Managed WeChat social media account and worked with the media team to created contend and promote the event to potential attendees.

Master Of Science, Strategic Marketing

Main course: Digital Media Marketing, Strategic Marketing Management, Research in Strategic Marketing, Measuring Marketing Effectiveness.

Bachelor'S Degree, Tourism And Exhibition Management

Main course: Fundamentals of Principles of Marketing, Event Management, Project Management, Statistics and Principles of Management