Wei Tan Email & Phone Number

London, United Kingdom

• Conducted competitors analysis and segmented target industry, to digital marketing consultancy and help JGOO improve lead generation performance
• Combined marketing and sales funnel to create digital marketing strategies for JGOO, and executed on a digital marketing basis
• Managed JGOO B2B social media accounts, generated organic contents, collected and analysed monthly digital marketing report to provide useful suggestions to increase conversion rate
• Assisted marketing team to run Google Ads and LinkedIn Ads campaigns, monitored campaign performance and results to provide further actionable advice

Cardiff, United Kingdom

• Conducted marketing situation analysis by using SWOT and PEST models, to help Resooma understand the current market situation of British student accommodation
• Collected and analysed secondary data to gain insight into the student accommodation online booking user journey
• Conducted competitor analysis between Europe and China, to figure out Resooma’s product strengths Managed primary research and designed a research questionnaire with 108 effective samples
• Provided market research report as well as a final presentation

Guangzhou, Guangdong, China

• Analysed e-commerce metrics such as search results views, property views, bookings and track conversion rate to monitor hotel online sales performance
• Worked with web development teams to optimise hotel website SEO and develop the content of hotel social media accounts such as Weibo and WeChat Official account.
• Tracked the click-through rate and property popularity to improve the hotel visibility and ranking in search results page among competitors on affiliate partnerships’ sides
• Developed viable marketing strategies and launched promotional marketing campaigns to generate leads and drive growth for bookings
• Managed OTA (online travel agency) business, property affiliate partnerships’ websites including Alibaba’s Fliggy, Booking.com, Expedia.com, Agoda.com and Trip.com.

Macao

• Devised and developed the full project lifecycle of events in order to raise event awareness and increase the event’s exposure to stakeholders
• Scheduled integrated communication campaigns for events and exhibitions from advertising and press releases to sponsorship and trade shows to generate stakeholder interest and encourage customer participation
• Ensured events ran smoothly from the start by collaborating with clients / vendors and interacting with event and exhibition groups
• Undertook event site management while liaising with external vendors and managing venue installation
• Headed up a dedicated team of 4 to perform to their potential during events
• Managed WeChat social media account and worked with the media team to created contend and promote the event to potential attendees.

Master Of Science, Strategic Marketing

Main course: Digital Media Marketing, Strategic Marketing Management, Research in Strategic Marketing, Measuring Marketing Effectiveness.

Bachelor'S Degree, Tourism And Exhibition Management

Main course: Fundamentals of Principles of Marketing, Event Management, Project Management, Statistics and Principles of Management