Wei Lin

Wei Lin Email and Phone Number

Senior Marketing Specialist @ Meow Media 妙傳媒
Canberra, ACT, AU
Wei Lin's Location
Canberra, Australian Capital Territory, Australia, Australia
About Wei Lin

Versatile professional with a strong foundation in marketing and entrepreneurial ventures. 4+ years of experience in marketing roles, coupled with 1.5+ years of running a restaurant, have equipped me with a unique blend of strategic thinking and practical execution. Currently serving as a Senior Marketing Specialist, leveraging my expertise to Data Analytics.

Wei Lin's Current Company Details
Meow Media 妙傳媒

Meow Media 妙傳媒

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Senior Marketing Specialist
Canberra, ACT, AU
Wei Lin Work Experience Details
  • Meow Media 妙傳媒
    Senior Marketing Specialist
    Meow Media 妙傳媒
    Canberra, Act, Au
  • Meow Media 妙傳媒
    Senior Marketing Specialist
    Meow Media 妙傳媒 Jul 2024 - Present
    1. Social Media Management: Oversee and execute our social media strategy across platforms such as Facebook, LinkedIn, Instagram, and Pinterest.2. Content Review: Proofread and edit content created by colleagues, providing constructive feedback for improvement.3. Client Engagement: Maintain regular communication with clients, offering valuable marketing suggestions and recommendations on a weekly basis.4. SEO Optimisation: Implement effective SEO strategies to enhance website quality score and drive organic traffic.5. Landing Page Development: Create and optimise landing pages using platforms like Instapage and WordPress to maximise conversions.6. Analytics: Track and analyse key marketing metrics to measure performance and identify areas for improvement.7. Tailored Upselling Proposals: Identify clients needs and pain points, based on the identified needs, create customised upselling proposals that demonstrate the value of additional services or upgraded packages.
  • Meow Media 妙傳媒
    Executive Assistant To Director
    Meow Media 妙傳媒 Oct 2023 - Jul 2024
    1. Client Relationship Management: Assist the Director in maintaining strong relationships with clients, including scheduling meetings, responding to inquiries, and providing administrative support.2. Internal Marketing: Support internal marketing initiatives, such as creating content, managing social media channels, and publishing company marketing insights.3. Proofreading and Editing: Proofread and edit digital marketing materials, including website content, blog posts, and social media copy.4. Project Coordination: Assist the Director in managing digital marketing projects, including tracking deadlines, coordinating team efforts, and reporting on progress.5. Data Analysis: Analyse digital marketing data to identify trends and optimize campaigns.6. Research: Conduct research on industry trends, competitors, and target audiences.
  • Yu And Lin Holdings Pty Ltd
    Restaurant Owner & Manager
    Yu And Lin Holdings Pty Ltd Sep 2022 - Jun 2024
    澳洲 澳大利亚首都领地 堪培拉
    1. Manage Restaurant Operations: Lead and manage all aspects of restaurant operations, ensuring smooth daily service and a positive guest experience.2. Oversee Staff: Provide leadership, training, and performance evaluations to both front-of-house and back-of-house staff.3. Create a Positive Dining Environment: Cultivate a welcoming and professional atmosphere that fosters customer satisfaction and loyalty.4. Resolve Customer Issues: Address customer concerns and complaints promptly and efficiently, ensuring their satisfaction.5. Gather Customer Feedback: Implement initiatives to gather customer feedback and use it to improve service quality.6. Maximise Revenue: Identify cost-saving opportunities and implement strategies to maximise revenue and profitability.7. Attract New Customers: Develop and execute marketing plans to attract new customers and build brand awareness.8. Build a Talented Team: Recruit, hire, and train a talented and dedicated team of employees.9. Foster a Positive Work Environment: Create a positive and collaborative work environment that motivates and empowers staff.10. Manage Social Media: Manage the restaurant's social media presence on Instagram.11. Drive Traffic: Develop and implement social media advertising campaigns to reach new audiences and drive traffic to the restaurant.12. Analyse Social Media Performance: Analyse social media engagement metrics and adjust strategies to optimise results.13. Engage with Followers: Interact with followers on social media, building relationships and responding to inquiries.
  • Meow Media 妙傳媒
    Marketing Specialist
    Meow Media 妙傳媒 Jan 2019 - Apr 2022
    Brisbane, Australia
    1. Develop and Implement Social Media Strategies: Create and execute data-driven social media strategies that align with the brand's goals on Facebook and Instagram.2. Conduct Audience Research: Gain a deep understanding of the target audience's demographics, interests, and behaviours on both platforms.3. Analyse Competitors: Conduct competitive analysis to identify opportunities for growth and optimise social media strategies.4. Create Content Calendars: Develop and maintain content calendars for Facebook and Instagram, ensuring a consistent flow of engaging content tailored to each platform's audience.5. Produce High-Quality Content: Utilise content creation tools to produce visually appealing and engaging content that resonates with the target audience.6. Curate Relevant Content: Source and curate relevant content from credible sources to maintain a fresh and informative feed.7. Track and Analyse Performance: Monitor key performance indicators (KPIs) to measure campaign effectiveness and optimise social media strategies accordingly.8. Generate Reports: Prepare comprehensive reports to communicate social media performance and progress to stakeholders, demonstrating the return on investment (ROI).9. Stay Updated: Keep abreast of the latest social media trends, algorithm changes, and new features on Facebook and Instagram.10. Collaborate with Teams: Work effectively with other marketing teams to ensure brand consistency across all channels.11. Manage Paid Advertising: Manage paid advertising campaigns on Facebook and Instagram to expand audience reach and achieve specific goals.
  • Karakan Ltd
    Community Engagement Participant For Marketing Strategy
    Karakan Ltd Feb 2018 - Jul 2018
    Brisbane, Australia
    1. Research the potential market and identify target markets that align with Karakan's vision and mission2. Investigate channels to market and how best to reach the target markets3. Determine recommendations for where Karakan could target and the means for reaching these potential customers4. Recommend key messaging that could be used to attract new customers5. Follow up the project with our client through client meeting and presentation.
  • Teleperformance
    Staff Management
    Teleperformance May 2016 - Sep 2016
    Beijing City, China
    1. Arranged the daily work routines of call-center staff to match the customer service requirements of the company Apple.2. Reported daily attendance, compliance, system issues and other daily routines in English.
  • Citic Bank
    Marketing Intern
    Citic Bank Jan 2015 - Apr 2015
    Guangzhou, Guangdong, China
    1. Planned various forms of promotional activities and designed publicity materials2. Interacted with the local community to promote bank products.3. Performed reception services and offered assistance to clients.

Wei Lin Education Details

Frequently Asked Questions about Wei Lin

What company does Wei Lin work for?

Wei Lin works for Meow Media 妙傳媒

What is Wei Lin's role at the current company?

Wei Lin's current role is Senior Marketing Specialist.

What schools did Wei Lin attend?

Wei Lin attended The University Of Queensland, Guangdong University Of Technology.

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