Report to Hotel Performance Director. Oversee development of marketing strategies and lead multi-channel marketing campaigns to promote new brands and drive sales. Develop partnership with major travel group to increase sales. Monitor and evaluate hotel occupancy and average daily rate performance across properties and channels, recommending hotel rate changes as necessary. Evaluate competitive offerings and actions, and then develop recommendation plans. Explore and recommend new hotel marketing channels and partnerships to increase revenue. Work with revenue management to develop pricing guidelines for different properties• Created monthly channel performance metrics; targeting wholesale channel after analyzing channel sale reports• Manage pricing strategy for different channels, increasing sales while maintain profit• Provide annual sales promotion analysis and recommend target email strategy to improve click rate• Lead new room product launch through online and offline channels; promote product awareness • Monitor, evaluate and report digital performances cross different channels while utilizing advanced analytics tools such as Adobe analytics and Tableau• Develop channel strategies and explore new partnerships, increasing new hotel room sales• Analyze website visitation by channel, and recommend channel strategy to promote brand awareness• Work with creative agency to develop advertising message for different brands and customer segments

• Monitor critical market developments in auto industry, synthesize and communicate market trends and competitive intelligence to senior leadership team in order to drive business decisions• Design the competitive information process that continually monitors the competitor’s activities, which increased the value of information and decreased the market reaction time to the competition• Analyze regional market potential and size by segments and countries, conduct research to provide the value chain analysis in specific segments, and provide recommendations to regional market leaders• Collect Voice of Customer (VOC) surveys to understand the customer’s brand perception and satisfaction level with the Fleetguard brand, then provide market insights to the management team to improve the customer experience • Develop monthly product management report and global market share report to monitor Filtration business performance• Collaborate with engineers and product managers to build business cases that analyze the market potential and acceptance for future products, and prioritize potential markets

-International Marketing Research for Japan and China Market-SharePoint Transaction Project

• Analyzed promotion program, forecasted future sales after promotion, and recommended to target a small scale of higher margin products from more than 4000 products, increasing marketing ROI.• Worked with global team to complete global aftermarket channel maps, positing current revenue distribution, and recommended to target different channels in different regions to increase revenue.• Designed a survey to understand distributors’ preference on displaying auto parts by using 6-sigma methodology, suggested company to use merchandising program to influence potential customers.• Initiated a sales contribution model, deciding weights of elements (marketing spending, sales people, channel coverage, etc.) that contributes to the actual sales, recommending to increase the number of dealer shop to increase revenue.• Collected and analyzed data for Independent Warehouse distribution channel, providing suggestions to target key customers to increase NPS, and helping to identify potential key customers.

• Launched more than 10 expos each year for 4 different commercial units and led 15 people from different departments, collecting potential customer information for Sales team.• Negotiated with 20 media partners to promote brandings and assisted in developing Communications plan for Asia Pacific; revenues increased over 50% in Performance Material and cost reduced 20%.• Maintained relationships with universities and governments and assisted in founding scholarship in local universities, improving brand awareness for local community.• Executed communications plan in the acquisition of the chemical company Hercules, integrated company cultures to improve employee synergies and ensured employee retention rate above 85%. • Conducted email communication for the Asia Pacific region covering over 1200 employees. • Edited Discover, an employees’ magazine – by collecting employee feedback, providing it to the management, and building strong communication channels between the two parties.

• Maintained on-advertising and adopted e-marketing to identify potential customers which resulted an increase in customers of 100% and a decrease in marketing communication cost of 40%.• Created monthly customer magazine and managed email distribution channel that led to an improvement of 50% in customer satisfaction in 2006.• Managed software industry expos and seminars to create customer awareness about the company’s brand.

• Administered the Hipath Solution Day, an annual conference attended by over 2000 customers.• Implemented marketing research covered with more than 600 clients and analyzed the results to understand customer preference, helping Product Management team to design new products.