Wei Yan Email & Phone Number

Bonn, North Rhine-Westphalia, Germany

Berlin, Germany

• Global partnership development with financial institutions • Corporate strategy and go to market planning• Project management API Integration

Shanghai

• Support clients seeking integrated marketing solutions. The brand portfolio includes world-leading brands such as Estee Lauder, Tom Ford, L'Oreal, Gillette, Mondelez• Provided marketing consultancy and strategic guidance to clients on a full suite of marketing solutions, including brand strategy, digital innovations, O2O experience, social media marketing, and e-commerce product launch.• Leading role in implementing multichannel marketing campaign from strategy to production and execution. Annual project number 4-5 large scale(marketing expense over 5M USD)

Shanghai

• Key contact window for developing marketing program for Campanile Hotel, Shell, GSK, Huawei, Microsoft, Cirque du Soleil.• Analyzed consumer insights and media environment across different target groups and platforms, helped to increase precise consumertargeting and enhance media ROI.• Coordinated with over five multi-functional teams to deliver creative asset across traditional, digital and social platform.• Tracked, monitored and reported on a running basis of status of all projects. Optimized campaign plan through data analysis and mediatracking. Ensure campaign KPI on target delivery.

Shanghai

• Collaborated with KFC(YUM) China client for developing creative content in daily marketing programs.• Organized and participated in creative brainstorms, making effective notes to capture ideas to optimized campaign ideas.• Executed integrated marketing campaigns contents, including POSM, OOH, TVC, Digital and social media content in a timely manner.Monthly creative production output over 1M USD.

Master Of Business Administration - Mba, Entrepreneurship

Scholarship of Excellence VP Luxury&Retail Club

Master Of Business Administration - Mba, International Exchange