Wei Yu Email & Phone Number

中国 上海

2018.08- now MAIA ACTIVE Product Director Company Briefing: Emerging sports wear brand aiming to Asia female fit with 5 times yearly growth （90%business from online; 10% business from offline)Report to: founder Subordinate: 14 employees Responsibility: - build sales forecast model with category life curve for 618 achievement in 141% - build OTB plan model.

中国 上海

Company Briefing: leading fast fashion retail company with 1000 shops in China Dpt.：JKT&COAT dpt Report to: product director Subordinate: 2 buyers/1 assistant/ 2 merchandiser Responsibility: - Key role in the project with OLIVE WYMAN which is leading consulting company and learn systemically tool for price setting - Seasonal analysis to have clear strategy.

Shanghai City, China

Dpt.：Etam sport Report to: brand managerSubordinate 2 buyers/1 merchandiser/1 system input clerk Responsibility:- Make seasonal purchase plan for style/pricing/delivery by following historical data and current performance- Work together with merchandising team to have a clear transfer strategy in order to optimize buying and the end stock - Work with.

Shanghai

Dpt.：STR buying team --- woven shirt\tricot\acc.\bag&walletReport to: buying office manager ( STR Asia) Responsibility: - Build and maintain good communication and relationship with buyer and designer- Responsible for development, help suppliers understand fashion trend/ desgin/technical file in correct way and finish sample in 3-7 days- Responsible for.

Shanghai

• Dep.: garment --- TOUT SIMPLEMENT，DISNEY（knitting\ woven）, Monoprix Report to: dpt. ManagerSubordinate 1 junior merchandiser and 1 assistantResponsibility: - sampling
• help suppliers make right samples according to buyer’s requirements
• develop new products according to buyer’s requirements and tastes- collection meeting
• make sure that supplier offer right samples on time
• arrange meeting schedule, prepare meeting documents
• attend meeting to help negotiation and translation- price negotiation

Shanghai

• Dpt.: garment --- knitting/woven products for women and kids- Develop and design samples through cooperating with head office buyers- Identify suitable samples from suppliers
• Quality control- Work with QC department of head office and understand european textile quality stardards- Read and ensure integrated test reports provided by suppliers
• Work with head office buyers- Receive sketchs- Confirm price- Dispatch promotion samples on time- Coordinate daily work between buyers and suppliers
• Work with suppliers- Negotiate prices- Develop new suppliers in consideration of European Textile Quality Stantard, etc.
• Order follow-up- Control export documents and liaise with Import Department of head office- Ensure samples conform with right style\color\measurements\print etc from suppliers- Monitor factory production and ensure.

Shenzhen

• Work out marketing plan for corporation shifting its focus from a website designer to the E-commerce provider- analyze the situation of company, including geographical distribution of custumers, comparison between.
• Training for and adapt different departments to new strategy- work out training power point in Chinese and English according to new strategy- prepare Powerpoint demonstration to provide sales department for training.

Mba, Marketing

Joint education project with Nanchang university

经济学士, 市场营销