Wei Yu Email & Phone Number

中国 上海

2018.08- now MAIA ACTIVE Product Director Company Briefing: Emerging sports wear brand aiming to Asia female fit with 5 times yearly growth （90%business from online; 10% business from offline)Report to: founder Subordinate: 14 employees Responsibility: - build sales forecast model with category life curve for 618 achievement in 141% - build OTB plan model for 11/11 stock preparation and achieve growth in 200% vs last year- Analyzing and consolidating findings to derive consumer insights, from target customers, VIPinterview, and E-commerce platform, and any other relevant sources; and share insights todesigner/MKT team for next action- Make OTB buying plan and fty capacity forecast according to yearly sales target - Monitor seasonal inventory level, tracking key products inventory. - Analyze & report week-, month-, and season-to-date sales trends - Partner with Designing Team to ensure the collection in planned structure and customer/market needs. - Make seasonal analysis to have clear strategy for next season - Lead seasonal survey to dig in customer needs and competitor product/price - Lead buying meeting from product selection to order qty decision - Make launch plan and the promotion plan for the sales activities to ensure the achievement of the sales turnover - make seasonal calendar to ensure all functions working in reasonable time planning - Improve on time delivery rate in 95% - seasonal consumer insight for product development - Design standard working process- Design PLM system according to brand DNA - Key communicator with VC to have the 3rd round investment

中国 上海

Company Briefing: leading fast fashion retail company with 1000 shops in China Dpt.：JKT&COAT dpt Report to: product director Subordinate: 2 buyers/1 assistant/ 2 merchandiser Responsibility: - Key role in the project with OLIVE WYMAN which is leading consulting company and learn systemically tool for price setting - Seasonal analysis to have clear strategy for next season - Make assortment plan for family market share/ price setting/ product position, etc - Set up yearly calendar for development/validation meeting/po/delivery/ launch - Lead the team to develop the products, Look for best sellers in the market for family product and build up collection - Support and help buyers to negotiate price according target entry coeff - Make set up plan according to regional needs - Work with e-com to do online test and place order to successful styles - Check weekly sales performance and stock situation to decide repeat order and promotion strategy - Work with VM for key look and collection presentation - Monthly outing to do competitor survey for price\fashion point\etc

Shanghai City, China

Dpt.：Etam sport Report to: brand managerSubordinate 2 buyers/1 merchandiser/1 system input clerk Responsibility:- Make seasonal purchase plan for style/pricing/delivery by following historical data and current performance- Work together with merchandising team to have a clear transfer strategy in order to optimize buying and the end stock - Work with design team to develop seasonal collection by following market trends/sales performance - Decide buying style/color/price in purchase meeting - Seasonal supplier evaluation and decide to develop new vendors in terms of required product and capacity - Allocate capacity plan to vendors according to purchase qty - Negotiate with suppliers about costing and delivery to optimize margin and meet launch plan- Check and approve color/fabric/fitting; - Closely track production status, forecast risk, provide solution to avoid delay risk - Work with VM to visualize story styles and the best seller - Work with E-commerce dpt. to provide purchase information and adjust purchase qty and delivery to meet e-commerce sales target- Weekly product performance and inventory level analysis, and make accordingly promotion and markdown strategy to drive sell-through- Actively seek product performance to decide repeat style and qty, and to do quick response by developing new style based on the pattern/color/print of bestseller - Optimize supplier chain to meet product and capacity requirement - Competitor investigation and analysis to make sure correct product position and price level in the marketAchievement:- Optimize supplier chain  help the situation from serious under-capacity to full capacity in 2 weeks structure supplier chain from 100% CMT suppliers to CMT/FOB/sample offer suppliers in proportion - 13% T/O increase in average for responsible categories

Shanghai

Dpt.：STR buying team --- woven shirt\tricot\acc.\bag&walletReport to: buying office manager ( STR Asia) Responsibility: - Build and maintain good communication and relationship with buyer and designer- Responsible for development, help suppliers understand fashion trend/ desgin/technical file in correct way and finish sample in 3-7 days- Responsible for all the price negotiation, understand very well production and provide workable cost saving proposals in order to get the best price- Control sample-making and approval leadtime - Pre-production sample/labdip approval and advise solution for sample problem together with technician - Organize purchasing meeting 4 times per year, including buyer schedual\suppliers\samples\price summary- Manage suppliers in terms of quality/cost/service/capacity/leadtime, etc and source and evaluate new suppliers according to product type/price requirement- Foresee order risk and know very well/allocate factory capacity plan in order to meet company strategy requirement- Analyze weekly/seasonly sales data and provide adapted actions including possible repeat order, necessary delivery advance to adjust stock levelAchievement:- The turnover of shirt and bag&wallet has 30-40% increase under my handling- Average style qty is 110 and purchase amount is 7 million usd per season - abbreviate production delivery from 55 to 45 days for new styles and 40 days to 30 days for repeat styles, and even advance as possible as they can

Shanghai

Dep.: garment --- TOUT SIMPLEMENT，DISNEY（knitting\ woven）, Monoprix Report to: dpt. ManagerSubordinate 1 junior merchandiser and 1 assistantResponsibility: - sampling• help suppliers make right samples according to buyer’s requirements• develop new products according to buyer’s requirements and tastes- collection meeting• make sure that supplier offer right samples on time• arrange meeting schedule, prepare meeting documents• attend meeting to help negotiation and translation- price negotiation • ask for offering price from supplier• negotiate prices according to target price- order follow-up• make sure samples with right fabric, style, color, and print/emb., etc.• make sure valid size chart on time• make sure dispatch samples on time• make sure ETD on time, - others• daily communication with head office• dispatch all kinds of products on time according to buyer’s requirementAchievement: • on time delivery for 99% orders every season• More than 70 styles and 1.2 million usd purchase amount per season• Purchase amount increasing 20-30% per year

Shanghai

Dpt.: garment --- knitting/woven products for women and kids- Develop and design samples through cooperating with head office buyers- Identify suitable samples from suppliers• Quality control- Work with QC department of head office and understand european textile quality stardards- Read and ensure integrated test reports provided by suppliers• Work with head office buyers- Receive sketchs- Confirm price- Dispatch promotion samples on time- Coordinate daily work between buyers and suppliers• Work with suppliers- Negotiate prices- Develop new suppliers in consideration of European Textile Quality Stantard, etc.• Order follow-up- Control export documents and liaise with Import Department of head office- Ensure samples conform with right style\color\measurements\print etc from suppliers- Monitor factory production and ensure on-time delivery of productsAchievements- On time delivery for 100% orders- About 45 styles and 0.5 million usd purchase amount per season

Shenzhen

• Work out marketing plan for corporation shifting its focus from a website designer to the E-commerce provider- analyze the situation of company, including geographical distribution of custumers, comparison between quantity and quality of order, and rate of repeat purchase- responsible for market survey analyzing market competitors- define competitors and carry through a survey of competitors- subdivide market and distinguish different customers- position the market• Training for and adapt different departments to new strategy- work out training power point in Chinese and English according to new strategy- prepare Powerpoint demonstration to provide sales department for training customers and training department for training employees

Mba, Marketing

Joint education project with Nanchang university

经济学士, 市场营销