•Validate that data sources meet requirements of the internal stakeholders and external customers•Developing and maintaining analytical models using data mining and statistical tools•Performing complex data analyses, segmentation and profiling using a mix of 3rd-party and internal customer data•Collaborate with various leaders to establish KPI frameworks and provide continuous data visibility to show progress along these KPIs.•Provide business stakeholders with proactive and timely reports and dashboards that address their various strategic and operational business needs.•Apply business, statistical and predictive modeling expertise to identify underlying trends•Apply statistical expertise to analyze large data sets to proactively identify business challenges, resulting in effective strategic planning and issue resolution•Report on key business metric and provide key insights so business can achieve growth objectives

The Japanese Luxury car company entering in China MarketSenior digital marketing analyst  Providing China customers insight for the Mitsuoka headquarter by modeling and simulation from sales data  Used SQL,SAS,R to develop NLS and regression model to analyze sales data in the past and forecast sales in China  Planned online social media and TV commercial campaign to promote and expand brand recognition, worked with social media organization. CRM and SEM to analyze customer preference and attributes for luxury auto industry and segments different customers Provide and make recommendation to SVP of distributing sales force to different channel, Calculated and forecasted ROI  Scheduled the biggest nationwide event for automotive industry--China Annually Automobile Exhibition in 2012 and 2013

 Cooperated with China government to plan tax auditing among 1430 government owned companies and worked on spreadsheet by Excel and Spss Collaborated on project to assist China Customs in investigation of Shunmei Clothing Factory such as bordereaux and inventory. Analyzed 55 companies data by Stata and Excel and made recommendation to clients about products  Collected 137 companies information to analyze tax payment and query by MYSQL and MATLAB  Cooperated 4 colleagues to investigate Yan Mei Clothing Company evaded payment of tax up to 15% Recipient of Conference to analyze 2013 Tax policy for 130 company representatives  Arranged 13 companies conferences with partners to discuss new strategy to promote products

 Marketing research, studied customer demographics, Developed regression model and identified segments for electric automotive. Using SAS,R,SQL to analyze sales data in past three years and developing Bass model to forecast future sales Collaborated 6 professional marketing analyst to querying and identified variables in 2014 market of China Electric Automobile Industry  Research in analogues products category and developed and develop CRM strategy. Designed marketing strategy of electric energy automobile to promote new model of Electric Car