Weican Wu Email & Phone Number

Fuzhou, CN

Xiamen, Fujian, China

Bloomington, Indiana, United States

- Worked as a graduate assistant for the Kelley School of Business Office of Marketing and Communications- Collected SEO data using tools such as BrightEdge and Google Analytics then analyzed them using tools including Microsoft Excel- Reported SEO performance weekly to review past actions, gain insights on current market trends, and plan out future.

Shanghai, China

- Performed industry research and benchmarking analysis for a family enterprise client to make informed investment and acquisition decisions- Facilitated project management work for a luxury wine & spirits company (2022 rev ~ $8 bn) to develop its business in a free trade zone- Designed and modeled e-commerce DTC transformation strategy for cosmetic brands.

Bloomington, Indiana, United States

- Worked as a teaching assistant for BUS-K 201 The Computer in Business classes- Taught Microsoft Access and Microsoft Excel and computer skills to students- Cooperated with instructors and peer tutors to better deliver the course content to classes

Bloomington, Indiana, United States

- Participated as an intern for the HOPE Digital Project- Designed, developed, and implemented feasible and matured digital solutions for small business clients- Utilized Agile development and project management techniques to deliver projects that meet the needs of clients, both on time and under budget

Chicago, Illinois, United States

- Interned at Wilson's marketing department as an influencer marketing intern- Facilitated in-person marketing campaigns to foster the growth of the local brand communities- Gathered influencer data to set up digital marketing campaigns by utilizing social media listening tools such as CreatorIQ- Operated and managed different influencer marketing.

Bloomington, Indiana, United States

- Planned out social events to foster relationships among members within the organization- Organized and analyzed membership database to provide digital support to the organization- Collaborated cross-functionally to provide unique experiences and opportunities for the members

Bloomington, Indiana, United States

- Joined the American Marketing Association at IU chapter as a member- Grew networks with other members and recruiters- Gained knowledge about the most cutting-edge marketing skills through events hosted by professionals and companies

Bloomington, Indiana, United States

- Managed the social media accounts of Candy Stripe Consulting- Developed marketing strategies to help clients better approach their target markets- Created marketing content based on the needs of the agency and clients

Shanghai, China

- Interned at Salomon's digital marketing department as a digital marketing intern- Communicated cross-functional to establish and present FW 2021 digital marketing programs using SS 2021 digital marketing data- Partnered with third-party vendors regarding the creation and implementation of multi-channel network materials and short videos on different.

Bloomington, Indiana, United States

- Learned foundational consulting skills from current Deloitte and EY practitioners- Experienced life as a technology consultant through a simulated project lifecycle- Expanded networks with professionals from the consulting industry

Fuzhou, Fujian, China

- Interned at Anta's branch office and retail stores as a retail intern- Enhanced retail skills to better sell and deliver value to customers- Practiced how companies and businesses should behave under the effect of the global pandemic

Bloomington, Indiana, United States

- Won Third place at the AMA Collegiate Case Competition out of 100 plus schools in the U.S.- Performed market research to compose the SWOT analysis- Conducted primary and secondary research to better understand consumer behavior

Shanghai, China

- Interned at Descente’s e-commerce department as a marketing intern- Oversaw the daily operations of products and marketing events- Analyzed customer flow data from different channels to help make decisions regarding channel preferences

Master'S Degree, Digital Platforms And Security

Bachelor'S Degree, Marketing, Information Systems, Digital And Social Media Business Applications

High School Diploma

- Awards: Superintendent's Lists (4), California Central Valley Soccer Tournament Third Place - Bands: Symphonic Band, Marching Band, Pop.