10+ years marketing management experience in Microsoft and creative industry. 6 years’ experience in Microsoft (China) headquarter, including marketing, product management, channel management. Cultivated efficient and effective professionalism, grown up as a mature professional manager for large foreign enterprises, familiar with international cooperation and multi-sectoral collaboration. Besides, 4 years entrepreneurial experience in creative industry, went deep into local new media market, familiar with ecosystem of creative industry, gained both successful experience and failure lessons, accumulated industry insight. Self-motivated, result-driven, good at business development externally and team motivation internally. Rare transboundary insight and ability to create brand image in new media environment and gain customer loyalty.In Microsoft, experienced in managing marketing budget, leading a team to closely cooperated with vendor and agency, to work out marketing plan and achieve marketing targets. Managing channel partners ( OEM, reseller, agency ), building up commercial customers relationship, and promoting strategic cooperation. Leading international project between APAC subsidiaries, enhancing collaboration in multi-sectors to improve business process and performance.In Entrepreneurship, focusing on business development, resourcing integration, strategic partnership, project negotiation and execution. As the co-founder, responsible for financing, roadshow, distribution platform relationship, branding partnership. As the producer of projects, developing domestic and abroad production resources, hunting talents for various functions, responsible for the end-to-end project execution. Showcasing worldwide influencial campaign as 2019 China Garbage Classification social hot spot event, by creatively transform a top down government regulation to a public initiative spreading headline topic and social innovation popular event.
尉宇筹谋(上海)文化传播有限公司
-
Ceo And 创始人尉宇筹谋(上海)文化传播有限公司Shanghai, China
-
Ceo/ FounderVuchannel (Shanghai) Culture Communication Co., Ltd. Jan 2016 - PresentShanghai City, China• VUChannel is a creative strategy and consulting company to help universities, technology companies and start up companies to promote their brand or product through innovative theme campaign including online microfilms, promotional video, theme song MV, creative short videos etc. and also offline creative events.• VUChannel was incubated by Tsinghua TusPark, strategic partnership with Mahua FunAge and iQiYi, resources supported by Tsinghua Alumni association• 2019 Showcasing worldwide influencial campaign as 2019 China Garbage Classification social hot spot event, by creatively transform a top down government regulation to a public initiative spreading headline topic and social innovation popular event. Gained billions of traffic all over the world and reported by all major media including People’s Daily, CCTV, BBC etc. Top influencer of China Garbage classification campaign.• Originally produced science fiction film “ One page ” launched in 2016, which is memorial for Tsinghua University’s 105 anniversary. Science fiction film which is key recommendation item of iQIYI Technology & Entertainment World
-
Senior Product Marketing ManagerMicrosoft Oct 2008 - Oct 2014BeijingSenior Product Marketing Manager, Windows BG, BMO, Microsoft (China)• Windows Device PMM Own commercial market marketing strategy, including OEM engagement and partnership, Ecosystem enablement and industry development, Marketing planning and campaign landing. Accountable for device scorecard and market share. Responsible to optimize resources (budget, offer, engine, technical support etc. ) to deliver result and manage ROI of marketing budget. • Education PMM Education as top strategic industry for device selling, priority is lighthouse win and solution development, ecosystem enablement, customer win back and marketing promotion.Channel Account Manager, Partner & Field management, Asia Pacific, Microsoft• Work outwards with partners to optimize their run performance, operations excellence and drive CPE, establish a relationship based engagement with Large Account Resellers. Continuously improve partner satisfaction and achieve Full Score FY13.• Work internally to bridge subsidiary with regional operation center, trust advisor to subsidiary by oversee complex deals and manage smooth contract to cash transactions cycle to ensure Q-end rev booking. Certified Six-sigma QBE Green Belt Project Manager by successfully leading the over one year vital project to change sales & partner behavior and drive China healthy deal arrival pattern which solved a top pain point across the world Windows Product Marketing Project Manager, Windows Commercial BG, BMO, Microsoft (China)• Windows 7 Commercial Launch Marketing PM to coordinate the overall launch plan and manage end-to-end implementation for the launch and post launch marketing activities. • China Licensing Offers Program ( China initiative, WW best practice ) design and execution. Establish overall end-to-end new workflow process, create and develop new system & tool to track and manage end-to-end CLO process.Audience Marketing Specialist, IT Pro Audience Marketing, BMO, Microsoft (China) -
Entrepreneurial PartnerBeijing Office Of Wealth-Link Capital (North America) Group, Llc Feb 2008 - Oct 2008北京• Support friends to start an undertaking to establish branch office in China to develop joint business opportunity within the rapid increasing China market for a mature American investment company.
-
International Exchange InternAiesec In Turkey Aug 2007 - Feb 2008Istanbul, Turkey• Half a year Internship abroad assigned by AIESEC to work for the biggest education NGO of Turkey. The Group for Istanbul TEGV included interns from 15 countries across 5 continents around the world. We create project to interact with special children, help them find their interest and strength and dream for future.
Wei Chen Education Details
-
Information Technology -
Astrophysics
Frequently Asked Questions about Wei Chen
What company does Wei Chen work for?
Wei Chen works for 尉宇筹谋(上海)文化传播有限公司
What is Wei Chen's role at the current company?
Wei Chen's current role is CEO and 创始人.
What schools did Wei Chen attend?
Wei Chen attended Tsinghua University, University Of Chinese Academy Of Sciences.
Not the Wei Chen you were looking for?
-
Wei Chen
Professor At Tsinghua University, Visiting Research Scholar At Princeton UniversityBeijing, China4gmail.com, hotmail.com, mails.tsinghua.edu.cn, tsinghua.edu.cn -
2pivotal.io, aliyun.com
-
1gmail.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial