-Responsible for execution the whole project from 0 to 1 and maintenance after launch;-Create shooting proposal for MP products and work closely with production house;-Communicate with internal team to create impactful, meaningful and creative content and assets for MP project that is always on-brand;-Collaborate with external partners that keep MP project on track and efficient;-Familiar with CRM and multiple systems; Track and implement learnings of consumers’ digital behaviors, evolving accordingly within the project budget.2）Two Social Retainer Project for Dion Lee & Four Seasons Hotels -Generate market-relevant retainer and content briefs that and successfully manage all contents on time and in budget;-Responsible for advertising investment on multiple social media platforms, track and implement learnings of consumers’ digital behaviors, evolving and achieving the KPI; -Communicate with KOLs, set clear guidelines for them to follow brand equity codes across multiple social media platforms.

1. Rich pitch experience in Cosmetic and luxury industries, includes yearly social plan and several campaigns. Pitch Brands (which I participate and win) includes: De Beers, Estee Lauder, Origins, Clinique, LANEIGE, MARY KAY, MISSHA, URIAGE, etc.2. Responsible for supporting the concept development in the preparation of proposals, tender documents and presentations for clients in cooperation with related departments.3. Prepare deliverables and produces professional, innovative and creative event concepts. including strategy, format, tonality and contents of events. 4. Deep dive into industry and competitor analysis, providing solid industrial and competitor insight, empowering brand and communication strategy ad well as creative ideation.As a SAE, I also in charge two brands campaigns:1）Origins CNY Campaign & New Product Launch CampaignOperate and maintenance with Origins’ official Weibo & WeChat & RED account.2) Estee Lauder Women’s Day Campaign -Successfully manage 50+ KOLs video scripts and final video;-Set clear guidelines for internal team to re-edit KOLs video and release these on EL’s official Douyin account that keep campaigns on track and efficient.My big learnings for this job:1. Think outside the box and translate ideas into real.2. A logical and strategic thinker should: logical, proactive about formulating points of view, and backing them up with research.3. Curiosity to new trends and fast learn capability.4. Strong capability to influence cross function team to on-time deliver tasks.

Created various promotional designs such as posters, flyers, pamphlet, page lay-out spreads, social media advertisement, and Panasonic official online shop.Photo Editing and marketing/ media research support.Collaborated various departments to organize the Appliance & Electronics World Expo (AWE) Exhibition in SHANGHAI New International Expo Centre.

Reviewed initial products, made necessary changes, and gave final proposal.Collaborated with a team to expanding new categories such as coffee cups. Worked closely with Product Managers on developing 21 Cake’s strategic lines.

I took responsible for researching different fields of designers who use paper to create art works and writing invitation letters to these relevant artists to participate the Christmas Exhibition in the Bluecoat Display Centre.