Julia Weigel Email & Phone Number

Pickering, Ontario, Canada

Managing events from planning to execution by collaborating with internal teams, external vendors and stakeholders to ensure all requirements are met

Mississauga

· Performed market analysis using quantitative data derived from multiple sources provided by internal and external stakeholders· Organized qualitative research in order to gain valuable insights into particular areas of interest of the business· Managed budget for brochure production, point of sales materials and market research projects· Developed marketing briefs for the agency of record, overseeing implementation of the national brand advertising campaigns

Toronto, Canada Area

· Coordinated a variety of promotional efforts including digital advertising and social campaigns· Managed product brochure development, acting as a liaison between internal and external stakeholders· Facilitated the execution of brand advertising campaigns with the agencies of record· Tracked brand marketing budgets and developed reports for internal and global stakeholders

Toronto, Canada Area

• Advised on marketing strategy and on the optimal mix for the use of various mediums for retail advertising • Scheduled the retail marketing activities for the year aligned with the promotional strategy for the different product lines• Developed advertising briefs for creative agencies and reviewing ad copies and other content for ensuring accuracy and brand compliance• Managed the dealer advertising program including ensuring compliance with Nissan’s visual identity guidelines… Show more • Advised on marketing strategy and on the optimal mix for the use of various mediums for retail advertising • Scheduled the retail marketing activities for the year aligned with the promotional strategy for the different product lines• Developed advertising briefs for creative agencies and reviewing ad copies and other content for ensuring accuracy and brand compliance• Managed the dealer advertising program including ensuring compliance with Nissan’s visual identity guidelines and with the strategy for client offering and pricing • Performed budgeting and forecasting the annual retail marketing expenses and to analyze/report the actual spend ensuring alignment with the financial plans • Managed internal and external partners for event management, including contract management, real estate planning, content design and compliance, sourcing service providers, coordinate training and vehicle logistics Show less

Toronto, Canada Area

• Operated as a Business Analyst Assistant elaborating customer retention strategies based on data retrieved from multiple sources• Designed a 360 degree customer database used for tailoring client communication• Performed data mining for opportunities allowing reaching new target groups

Melitopol, Ukraine

• Established effective teamwork at a newly created department, built budgets and controlled expenses, created program schedules and monitored staff performance on a day-to-day basis• Planned and executed a comprehensive marketing strategy for the city up to 2020, focusing on investment and tourism by promoting the city’s industrial and cultural institutions• Created a website with a large database of global partners and presentation materials for investment attraction that led to 20… Show more • Established effective teamwork at a newly created department, built budgets and controlled expenses, created program schedules and monitored staff performance on a day-to-day basis• Planned and executed a comprehensive marketing strategy for the city up to 2020, focusing on investment and tourism by promoting the city’s industrial and cultural institutions• Created a website with a large database of global partners and presentation materials for investment attraction that led to 20 companies opening their branches in the city • Operated as an International Liaison, conducted negotiations with local authorities throughout Europe, Asia and North America resulting in signing six sister-city agreements• Supported NGOs including youth and art organizations in strategy and development Show less

Postgraduate, Strategic Relationship Marketing, Graduated With Honours

• Statistics for Marketing • Marketing Research • Database Marketing Strategies and Computer Applications for Marketing (SAS, Oracle.

Master'S Degree, Language Interpretation And Translation, Graduated With Honours

Activities and Societies: Club of Representatives (organization for group leaders) • Creative writing • Intercultural communication •.