Marketing Specialist
Current- Maintain online channels such as forums and websites, blogs, Weibo, WeChat, etc. to find more opportunities to promote the brand and improve brand exposure and campaigns
- Lead Hungrypanda Manhattan area marketing strategy and work with regional team to implement daily campaigns and response for calculate the whole month budget of full month marketing activities and lead the team to get.
- Lead other Hungrypanda CRM channels, including SMS, in-app, banner, and push notification strategy and daily execution. Monitor channel performance and process and analyze the large channel dataset to optimize CRM.
- Conduct multivariate and A/B testing, including content, segmentation, and promotion offer to continually improve marketing effectiveness and identify best marketing practices within each customer segment.