Creative Manager
Current• Led the rebranding of HKD.com, developing a new UI that resonates with a younger audience and enhances the user experience.• Proposed and implemented a fresh brand identity, aligning the visual aesthetics with the company’s goals to increase traffic and market presence.• Directed the art direction for collaborative campaigns on the platform, ensuring cohesive and compelling visual narratives.• Spearheaded the design efforts for the company's presence at a major convention in Hong Kong, creating impactful booth designs, marketing materials, and promotional items.• Managed a team of creatives, providing guidance and direction to ensure the successful execution of various projects across HKD.com, SpaceLabs, yrNFT, and ChainGate.• Coordinated with cross-functional teams to integrate design elements seamlessly into various projects, enhancing the overall user experience and brand consistency.• Continuously stay updated with industry trends, incorporating innovative design techniques and technologies to maintain a competitive edge.