• Led the rebranding of HKD.com, developing a new UI that resonates with a younger audience and enhances the user experience.• Proposed and implemented a fresh brand identity, aligning the visual aesthetics with the company’s goals to increase traffic and market presence.• Directed the art direction for collaborative campaigns on the platform, ensuring cohesive and compelling visual narratives.• Spearheaded the design efforts for the company's presence at a major convention in Hong Kong, creating impactful booth designs, marketing materials, and promotional items.• Managed a team of creatives, providing guidance and direction to ensure the successful execution of various projects across HKD.com, SpaceLabs, yrNFT, and ChainGate.• Coordinated with cross-functional teams to integrate design elements seamlessly into various projects, enhancing the overall user experience and brand consistency.• Continuously stay updated with industry trends, incorporating innovative design techniques and technologies to maintain a competitive edge.

• Oversaw team of creatives, including graphic designers, writers, and marketing, and managed the creative process from concept to execution.• Provided creative direction and guidance to team members, ensuring that all deliverables met client requirements and aligned with the client's vision and goals.• Managed project timelines, budgets, and resources to ensure that all projects were completed on time, within budget, and to a high standard of quality.• Stayed up-to-date with industry trends and developments, and incorporated new technologies and techniques into the team's creative work.

• Oversee all design and digital productions of the different Exhibitions and draft timelines for execution• Responsible in the development & implementation of different art direction & brand identity for every Exhibitions to let audiences differentiate all incoming Exhibitions.• Propose and Execute different marketing campaign to boost the digital and on-ground performance of the Exhibition• Implement, Design & Executing digital advertisements and campaigns to invoke brand awareness towards the Exhibition• Identifying the critical points of the Exhibition and cut costs of A&P by 10% in less than 3 months which yield higher results in audience engagement.

• Oversaw all design and digital production efforts for online and offline execution, including brand identity development and marketing aspects for exhibitions to differentiate incoming events to audiences.• Led digital platforms, such as Facebook, Instagram, website, SEO, and SEM, to ensure a steady flow of content and campaigns.• Analyzed and proposed new strategies for online and offline marketing campaigns.• Managed the development of a mobile application, working closely with the development team as project manager.• Successfully implemented CRM through ads, resulting in a 150% increase in sales across three Tit Tar Man branches.

• Coordinating all clients’ social media Page and Advertisements• Understand the current issues of client and to analyses the different alternatives to help improve the performance of their Social Media & Business • Proposing strategies to develop and improve traffic to clients’ Social Media through creative methods

• Provide support to Director and assist in scheduling of task & plans• Assisting in Projects and Clients to their needs and becoming a medium to communicate through the operations

• Understanding the clients’ promotion and campaign and to implement different marketing strategies• Produce multimedia design, from graphics to animations to clients’ project