Creative Manager
Current- Led the rebranding of HKD.com, developing a new UI that resonates with a younger audience and enhances the user experience.
- Proposed and implemented a fresh brand identity, aligning the visual aesthetics with the company’s goals to increase traffic and market presence.
- Directed the art direction for collaborative campaigns on the platform, ensuring cohesive and compelling visual narratives.
- Spearheaded the design efforts for the company's presence at a major convention in Hong Kong, creating impactful booth designs, marketing materials, and promotional items.
- Managed a team of creatives, providing guidance and direction to ensure the successful execution of various projects across HKD.com, SpaceLabs, yrNFT, and ChainGate.
- Coordinated with cross-functional teams to integrate design elements seamlessly into various projects, enhancing the overall user experience and brand consistency.