Wei Jiao Email & Phone Number

Shanghai, China

中国 上海市

Strategy planning，Business strategy，PMO

Shanghai City, China

Working together with CEO and BU heads to plan and implement short/long-term strategies to improve operational efficiency.

Shanghai City, China

• Key skills and responsibilities
• Strategy Analysis: Scoping and briefing project requirements and lead team to conduct market trend analysis, competitive landscape analysis and Voice of Customers, interviews of C-levels and industrial stakeholders etc.
• Strategy planning: Identify brand positioning strategy, annual strategic initiatives, and key business strategies (franchise operational optimization, market development, advertising and market communications etc.) for.
• Project Management: Formulate project work plan, lead on internal discussions and review project progress with client regularly, communicate and coordinate across different departments of clients to ensure strategies.
• Business Analysis: Analyze and track business performance of clients for continuous adjustment and improvement.Accomplishments
• Successfully served four large projects from Retail, Food, Electric automobile industries such as Liangpin Food(良品铺子), Liby Group(立白集团) etc.

Shanghai City, China

• Key skills and responsibilities
• Work together with marketing&sales team to identify the opportunities of market coverage expansion and new segment/application opportunities.
• Analyze market trend, business data and transfer to business opportunities, lead in cooperation events and campaigns with customers and distributors, improve the market transparency.
• Develop and drive new products strategy(4Ps) based on deep understanding of specific application/market, co-work with marketing manager on product launch marketing plans, product promotions, advertising etc.
• Manage New Product Launch process with different functions (R&D, sales, marketing), collaborate and partner with marketing resources for the targeted markets. Accomplishments
• Successfully Lead on market analysis and Go-To-Market strategies formulation of three new industries, conducted two new series product launch campaigns, sales revenue increased by $3M.

Shanghai City, China

• Key skills and responsibilities
• Assisted BU director to formulate and implement annual sales and Go-To-Market strategies, channel policies, KPI to drive profitable business growth.
• Lead a sales team of 9 subordinates and distributors across East and South China (including Hong Kong/Macao) with annual sales revenue of $15million.
• Optimizing sales process and market development process, collaborated with marketing team to manage the lifecycle of product portfolio, formulate market development plan.
• Exploring new growth opportunities in both new and existing markets and clients, winning in white spaces.
• Commercial acumen: Cooperated with Finance, in charge of distributors’ credit, contracts, AR, AP etc., channel and products price conflict management, negotiating with business partners to drive mutual business growth..

Shanghai City, China

• Rotated in different departments to understand corporate strategies(sales, marketing, customer service), marketing and needs of consumers.
• Exercised comprehensively to enhance communication skills, value selling,presenting skills, market analysis abilities, as well as team-work ability etc.Accomplishments
• Won the New Employee Award and Sales Star Award for two consecutive years.

Full Time Mba

Selective Modules: - Corporate Finance - Advanced Corporate Finance - Entrepreneurial Finance - Financial Modeling - Strategic Marketing

Bachelor’S Degree, Biomedical Engineering Medical Electronics