Victor Sun Email and Phone Number
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I have been in the digital marketing industry for over 18 years, commencing my career as an affiliate marketer at Zanox DE AG a global market leader for performance-based online marketing. During my time at Zanox, Victor worked with both global clients and publishers and gained experience in all facets of online marketing including Affiliate, SEM, SEO & Display.Prior to joining FSA Group, I have taken marketing management position at https://www.linkedin.com/redir/suspicious-page?url=Zanui%2ecom%2eau (pureplay online furnitue & homewares start-up), Vistaprint.com.au a globally recognised e-commerce leader, as well as working in the Search Marketing agency Columbus Search and Reprise Media managing large key accounts. I have a track record of delivering significant and measurable revenue and profitability growth, marketing efficiency improvements and achieving sales/CPA/ROI targets through my strong technical hands-on skill whilst operating within senior and strategic positions. Specialties: E-Commerce, Start-Up, Multi-Channel Business Management, SEM, SEO, Display Advertising, Retargeting, Social Media, Email Marketing, Lead Generation, Affiliate Marketing, Offline Partnerships, Print Advertising, Google Advertising Professionals (GAP) Qualified
Fsa Group
View- Website:
- fsagroup.com.au
- Employees:
- 46
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Head Of MarketingEbp Money Jul 2022 - PresentSydney, New South Wales, AustraliaEBP Money (www.ebpmoney.com.au) is a responsible lender and has an Australian Credit License no.535879. We offer personalised low-rate unsecured loans from $5,000 to $25,000. Our application process is fast, simple and 100% online. It takes minutes to apply for a loan with us, and if your application is approved, we will disburse your money next business day.EBP Money is a subsidiary of FSA Group Limited, a public company on the Australian Securities Exchange.
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Head Of MarketingFsa Group May 2015 - PresentSydneyFSA Group is the largest provider of debt solutions to individuals and businesses in Australia.Its subsidiary Fox Symes offers a range of debt solutions to individuals, including debt agreements, mortgage refinance, budgeting assistance, informal creditor arrangements, arrangement of third party consolidation loans, personal insolvency agreements and bankruptcy assistance.My responsibility is to oversee the strategy, execution and management of all marketing channels and initiatives, and web assets and to ensure the continued growth of its brands including Fox Symes, Fox Symes Home Loans, Fox Symes Car Loans, Debt Relief, Australian Debt Reduction and more. -
Digital Marketing ConsultantVictor Sun Jan 2015 - PresentSydney, AustraliaOffer digital marketing consultancy, management advices, marketing channel and campaign audit and ongoing hands-on optimisation guidance and implementation to Startups, Small and Medium Businesses to ensure digital marketing best practice is in place and relevant to the business requirements, services including - online marketing channels and campaign health check- conversion attribution analysis and optimisation- identify appropriate digital marketing budget allocation and performance forecasting- Paid Search (SEM) account auditing, restructuring and ongoing optimisation- Social media paid advertising management- SEO backlink analysis, link removal and optimisationSpecialised and experienced in the E-commerce, Finance, Telco and Travel industry.
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Head Of MarketingZanui May 2013 - May 2015SydneyAustralia's online destination for furniture and homewares.www.zanui.com.au -
Online Marketing Manager - Australia & New ZealandVistaprint Feb 2011 - May 2013SydneyVistaprint (NASDAQ : VPRT) is one of the worlds largest e-commerce brands, steadily approaching $1B in global online sales per year, delivering small business marketing products and customised consumer goods with market leading value to over 9 million customers this year.With offices now established in Sydney & world class production facilities in Melbourne, Vistaprint Australia is already amongst the largest Australia online businesses, recently ranked 7th largest online retailer in Australia (Nielsen data, Jan 2011)As the Online Marketing Manager, I am responsible for managing and driving continued growth of the SEM/PPC and SEO channels, Affiliate, Online Display and Retargeting, as well as the Direct Type-In channels with an annual revenue responsibility of over $12 million AUD and growing. My key responsibilities including;- Oversee all online display, affiliate, search marketing (SEO & SEM) and all channel related business processes for AU & NZ- Annual revenue responsibility of over $12 million AUD and growing- Responsible for driving and/or maintaining high channel growth rate of over 40%-45% YoY- Strategize, innovate & implement new SEO, SEM, Social Media, Display & Retargeting capabilities- Accurate weekly & quarterly revenue and annual budget forecasting and planning and achieving targets within expected range- Currently managing a team of three direct reports- Team building and support, staff training and development- Project management including Holiday promotion, mobile optimization to drive long term growth- Participation in global and multi-location project and lead for APAC- Analyze campaign results and drive testing initiatives and optimise based on data- Work closely with suppliers & external agencies to drive growth- Cross-channel and cross-locale collaboration and knowledge sharing between EU/North America/Japan,Australia, New Zealand -
Search ManagerReprise Media (Mediabrands Company) Aug 2010 - Feb 2011- Responsible for day to day management of campaigns.- Establish campaign metrics and KPIs & delivering on the client's success goals.- Development and implementation of effective campaign optimisation plans & strategies.- Monitor campaign budget pacing every day & recommend strategic and appropriate search budgets as part of a wider media solution.- Campaign performance reporting with additional analysis, insights and recommendations for all campaigns.- Ensure all necessary paperwork (IO’s, client contracts, BCC, search schedules etc) are in place for all client campaigns before they go live. -
Search ExecutiveColumbus Search Apr 2010 - Aug 2010Responsible for responding to the needs of advertisers as well as end-to-end management of the relationship.key Performance Indicators includes:- Manage campaign spend; optimise campaigns to a pre-determined ROI/CPA- Generate ad creative and split test creative towards CTR and conversion- Collect data, analyse trends, draw conclusions and recommend direction- Create and maintain project plans to update clients on status of the campaign- Provide outstanding client service, and consistent advice on optimization- Rapid response; client emails (e.g: creative/tech/optimization enquires)- Create and monitor daily, weekly and monthly campaign performance reports- Implement optimization strategies to maximise CTR, conversion rate and deliver the most cost efficient CPA and CPC
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Search AnalystColumbus Search May 2009 - Apr 2010- Set up and manage PPC accounts in search engines including Google, Yahoo! -- Carry out thorough keyword research and analysis, bid management, Ad text creation & optimization, negative keyword analysis and expansion & campaign budget management & CTR performance analysis, etc- Building high quality account, campaign, adgroup structure to increase efficiency in reporting and analysis - Establishing most effective landing pages for PPC ads to keyword level- Liaise and build relationships with clients, search managers, and suppliers such as Google, Yahoo!, Doubleclick and Omniture- Manage client expectation- Extensive knowledge of Double Click DART Search, Omniture Search Centre and Omniture Site Catalyst- Manage PPC campaigns via third party technology provider, accurately and to deadline.- Budget management for multiple accounts and clients - highly proficient in Excel 2007 for managing daily budgets efficiently- Attend campaign WIP’s and monthly status meetings with clients and search managers- Post campaign analysis and weekly and monthly client reports- Ongoing campaign performance analysis and optimization
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Affiliate MarketerImegagroup Ltd, A Division Of Photon Group (Asx: Pga) Mar 2008 - Jan 2009- Developing strategy, execution, monitoring and evaluation of e-marketing- Monetizing company’s existing online properties with - Cost-Per-Action affiliate marketing, - CPM display advertising and - Paid search- Developing external partnerships with third parties to drive new solutions in line with business plans- Achieving targets, reach deadlines and generate increasing profits - SEM campaign management
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Account ManagerZanox De Ag/Zanox Apac Jan 2007 - Feb 2008- Liaison with Zanox’s existing and potential advertisers and publishers- Manage client’s online advertising campaign- Provide suggestions for the best commission structure based on market demand- Recruit relevant affiliates within the existing network- Establish and develop relationship with premium affiliates- On-going monitoring of affiliate program and development- Develop my own sales pipeline and meet quarterly and yearly budget- Market research task for Zanox’s APAC market expansion - Extensive web browsing for finding potential new clients as well as affiliates
Victor Sun Skills
Victor Sun Education Details
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Commerce - Marketing
Frequently Asked Questions about Victor Sun
What company does Victor Sun work for?
Victor Sun works for Fsa Group
What is Victor Sun's role at the current company?
Victor Sun's current role is Head of Marketing at FSA Group.
What is Victor Sun's email address?
Victor Sun's email address is we****@****ail.com
What is Victor Sun's direct phone number?
Victor Sun's direct phone number is +614124*****
What schools did Victor Sun attend?
Victor Sun attended Macquarie University.
What skills is Victor Sun known for?
Victor Sun has skills like Google Adwords, Yahoo Search Marketing, Keyword Advertising, Online Lead Generation, Campaign Optimization, Search Analytics, A/b Testing, Msn Adcenter, Affiliate Networks, Ad Networks, Behavioral Targeting, Dart.
Who are Victor Sun's colleagues?
Victor Sun's colleagues are Weihao Chen, Ca, Cfa, Paul Rosasqui, Noelia Arbilla, Lidy Cristina, Ajanthan Thavayogarajah, Sumeet Kaur, Julie Blakely-Kidd.
Not the Victor Sun you were looking for?
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Victor Sun, PhD
Management Consultant | Cambridge Phd, Ma, Mres, Meng | Violinist & Violist | Au, Uk, HkMelbourne, Vic
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