Weijuan Li Email and Phone Number

Product Operation:- Serve as a primary POC for internal and external stakeholders, foster seamless communication and collaboration between business, operations, technology, sales teams, and sellers.- Spearhead the coordination of interactions between cross-functional teams, contribute to the development and launch of 3 major product features and propose over 40 improvement ideas.- Provide operational and technical support to operations, sales teams and sellers including survey, Q&A, training session and knowledge sharing.- Establish and standardize a streamlined process for handling seller contacts, draft 8 Standard Operating Procedures (SOPs) which addressed 84% of seller issues.Data Analytics and Reporting:- Develop a robust data support model, encompass 8 standardized queries, to empower product management and operation teams in addressing data requirements efficiently.- Collect, analyze and synthesize weekly seller anecdote flash reports, offer actionable insights to leadership for informed decision-making. Operation Excellence:- Proactively identify opportunities for process enhancement within operations, lead initiatives to streamline workflows and bolster efficiency.- Engineer a significant reduction in seller contact volume by 62% on a monthly basis, optimize the seller contact handling process and minimize monthly contacts from 37 to 14.

Vendor Management:- Cultivate and nurture strong relationships with vendors, gain deep insight into their strategies, priorities, and needs.- Provide comprehensive consultation and support to 218 medium/small-sized Chinese publishers, address technical inquiries and facilitate the onboarding of 39K+ new titles, resulting in a $4.07M revenue increase within the first year.- Act as a liaison between vendors and internal teams, gather feedback and spearhead the development and implementation of 2 tools and 4 mechanisms to alleviate vendor pain points.- Hold 8 series vendor trainings covering topics of Kindle features, standard operation processes and data analysis.Data Analytics and Reporting:- Develop 5 standardized queries and 3 metrics to effectively track and resolve vendor-related operational issues, ensure streamlined processes and optimal performance.Operation Excellence:- Lead and contribute to continuous performance improvements for projects and operational processes.- Devise a detail page optimization process for promotional titles, collaborate with 3 teams to enhance content quality and improve customer experience, resulting in an 18% increase in detailed description rate and a 29% increase in exquisite poster coverage rate YoY.- Drive E2E deal selection automation process, transition Kindle titles deal selection from offline to online for 4 teams including external publisher, benefit over 300 publishers and reduce manual effort by over 30 hours monthly for internal operation teams.

Risk Management:- Lead eBook compliance review to comprehensively monitor Kindle content risks, establish review mechanism, design and implement review policies, create 7 review processes/SOPs to effectively mitigate risks. - Collaborate with legal and PP to update compliance policies, address regulatory requirements, and ensure smooth business operations.- Manage abuse and fraud investigation by implementing monitoring processes for bestselling titles and vendors, while enhancing DRM protection for CN KPC in collaboration with the global development team.- Reconstruct audit process for amazon.cn customer reviews including Kindle reviews and global store reviews. Guide audit teams from various regions to establish standardized processes ensuring 100% manual review and mitigate potential risks.Data Analytics and Reporting:- Design 14 standardized queries and 9 metrics to effectively monitor operation performance.- Build data model to monitor and analyze vendors' abusive activities, implement workflows to eliminate such activities.Operation Excellence:- Inspire team to join global Gemba project to identify and address operational deficiencies based on business and customer priorities in CN. Implement 10 ideas since 2019, resulting in an average annual savings of $23K.- Drive upgrade of eBook scan tool, accelerate automation scanning and increase product yield rate. Achieve a weekly time savings of 13 hours and a 185% increase in yield rate, contribute to $19K in annual savings.- Lead process to migrate offline operation to online, integrate all offline review tasks, data inquires, as well as operation metrics into one-stop platform. The initiative reduces manual work by 12 hours weekly, resulting in $14K in annual savings.- Create E2E copyright management process to collect titles’ copyright data, monitor copyright status and suppress expired titles in real time. The process drives down legal case incidence of YoY 69% and average claim amount of YoY 22%.

Account management: Collaborate with regional sales manager to cultivate new client relationships and foster ongoing connections with existing customers.Sales operations oversight: Manage day-to-day sales operations, including efficient order processing and meticulous payment management.Marketing strategy development: Craft promotional plans and execute marketing initiatives, while establish and manage online marketing channels such as WeChat official accounts.