Develop an AI-integrated health application, build and operate overseas e-commerce websites and stores, and operate overseas social media. Healthcare APP: Based on a general AI model, feed AI with user health data and medical knowledge, to train an AI model focused on healthcare category. Overseas website: Build and operate overseas WordPress websites and Amazon stores which focus on categories like sport、electronic and health, using SEO and SEM to drive traffic. Social media: Open account for overseas social media like Facebook、Tiktok、Linkedin, create promotional content, establish relationships with influencers to sale commodities through short videos and live streaming. Product categories: Health care products, medical devices, health management, outdoor equipment, sports and fitness, 3C electronics, and Intelligent Hardware.

Establish the e-commerce business for Demai Pharmaceutical and Autobio Diagnostics from 0 to 1. Market research: Conduct research on pharmaceutical and IVD products, discover potential products, conduct competitive analysis and brand selling point planning. IVD product: Developed 13 IVD products (via OEM), including colloidal gold products (COVID-19 antigen) and genetic detection (cancer). pharmaceuticals: Assist in the development of andrology (ED), tumor and respiratory drugs, conduct in-hospital and out-of-hospital market research, business development expansion. Health management: Plan a healthcare APP and conduct private operations based on health popularization, health monitoring, and health management. Media publicity: Maintain academic experts in hospitals, create the strategy to build doctor IP (Douyin、Little Red Book) to provide technical endorsement and to drive the store traffic.

[E-commerce operation management] E-commerce channel: Manage flagship store operation in B2C platforms (Tmall, JD mall, Pinduoduo), O2O platforms (Meituan, JD home, Elema) and WeChat mini-program store. Marketing strategy: Formulate selling strategy, such as optimizing product portfolio in B2C, developing O2O business in terms of customer service, and develop media channel matrix. Sales arrangement: Formulate an annual sales plan (50 million yuan in 2021) and cost budget, assign sales task, set KPI and formulate incentive systems (sales volume, gross profit, commission). Membership management: Manage the membership system and improve it, refine user portraits (labels) and analyze user behaviors. [Collaboration management] Cooperation with purchasing department: Market research, product selection, purchasing and stocking (consignment sales), price negotiation, inventory plan, manufacturer rebates, sales licenses. Cooperation with pharmacy department: Plan O2O activities, formulate O2O promotional regulation, and joint offline assessment with online assessment. Cooperation with quality department: Handle with business qualifications, lead team to learn pharmaceutical policies and regulations, and review the compliance of drug publicity.[Social Media operation] Cooperation with marketing department: Plan the publicity of Wedge brand products (an intestinal and a vaginal microecological preparations). Carry out product planning, brand positioning and selling point refinement with assistant of an advertising agency.  Cooperation with product department: Market research of probiotic products, assisting in new product planning (function, packaging, taste), pricing, advertising and ROI calculation. Achievement: Achieve a sale of 11 million Yuan in the second half of the year, which doubled compared to the first half. Design the architecture of company’s new retail business.

[E-commerce operation] B2C operation: Plan and participate in merchandising campaign at JD Mall. Provide pre-sales and after-sales consultation to customers, process orders and ship products. Data analysis: Analyze campaign and sales data, adjust publicity content and plans. Research and plan keywords, keyword weight optimization, and execute SEM advertising. B2B distribution: Coordinate with online medical platforms such as iKang Health Examination, Pingan Online Doctor, and Huaan Insurance to provide product presentation and support. System construction: Formulate product FAQs, delivery procedures and service regulations, connect with distribution partner and support agency teams for implementation. Website SEO: Optimize website structure (navigation, directories), page keywords (tags, anchor text) and internal and external links.[Social Media Operation] Content operation: Cooperate with the marketing department to produce the publicity content of medical products, including landing page, MG animations and instruction video of the product. Channel operation: Arrange the social media channels like WeChat, Weibo KA, Douyin doctor and news portal, and negotiate cooperation for promotional campaigns.[Genetic product operation] Competitor investigation: Research the functional characteristics of IVD products (with emphasis on colorectal cancer detection). Create user portraits and extract product selling points. Product operation: Develop a product price regulation (promotion and distribution), plan combined (three-stage rocket) and differentiated marketing strategies. Design health examination program (including colorectal cancer detection) and health insurance for colorectal cancer. Product development: Developed gut microbiota detection and fecal occult blood detection products (via OEM), designed packaging and coordinated with manufacturers for OEM production.Achievement: Constructed the company's e-commerce business.

Construction, operation, expansion of the liquor company's e-commerce business from scratch, and drive the social media promotion. Market research: Investigate liquor market and competitors, formulate strategic guidelines for e-commerce - product strategies (focus on the bestselling products), price strategies (99-yuan price range), campaign strategies (cooperation with catering). E-commerce operation: Store and product operation, cultivating search keyword weights (SEO). Signing up for promotions on platforms like ICBC Mall，Jiuxian Mall, Shanrong Mall, and Tmall. Social media: Product advertising on traditional media (outdoor advertising, radio station) and social media (WeChat, Weibo, forums, EDM, video websites, news portal). Content planning: Write promotional articles, conceive pictures, output design plans for graphic designers to create images, conduct A/B testing of plans, etc. Customer operation: Design user incentive regulations (discount rate), community operation, community regulations and campaign planning to increase fan activity. Activity operation: Plan O2O campaigns (event marketing, holiday promotions, O2O activities, membership marketing). The "Benefits on Friday" campaign on ICBC Mall achieved 3,000 orders in three days, the "Sales by Xinjiang branch" campaign achieved sales of 200,000 yuan in one week.Achievement: Achieved online self-operated sales from 0 to 1 million without advertising budget, ranked among the top 6 in the liquor category on ICBC Mall.

Global after-sales technical support for TIBCO's BW product (EAI middleware). International collaboration: Collaborate with colleagues in other regions around the world (rotating across 3 time zones) to jointly provide 7x24-hour technical support services. Customer consulting service: Provide technical consultations to customers through email, telephone, video conferences, and other means to solve customer problems. Environment simulation: Simulate and build the software running environment (Redhat, Linux) of customers to reproduce and solve customer problems.

Develop a Java Web Application for a German medical device company, both frontend and backend (HTML+JavaScript+CSS+JAVA+SQL). Requirement analysis: Conduct requirement analysis with project supervisors and customers to generate Product Requirement Document. Software development: Design implementation plans (UML, VISO), develop (Scrum), manage (JIRA, Confluence, Wiki), and test (UAT) the software. Project management: Manage the software version (SVN) and go-live (test system - product system), post-project maintenance via TeamViewer, remote desktop.Achievement: Mainly responsible for the later implementation of the BASO (Business Analyze and System Optimization) project.

Design, implement and test of a software project, which support the repairment work-flow of issued Mask.